Smashmouth Marketing

JUNE 15, 2009

37% of prospects that were nurtured move on to further sales activity from an introductory meeting -- 12% hig her than those not nurtured As you all know, Green Leads is in the b2b appointment setting business. In two cases, they outsource the management of the nurturing process to us.

Work Management 100

Work Management Marketing Management B2B Lead Gen 100

Smashmouth Marketing

JUNE 26, 2009

What can Obama teach us b2b marketers? Blog Marketing - Writing a blog for business purposes isn't just a process of putting thoughts on the internet. Cold Calling - delivering a message to someone in a cold call is a process. Many people misunderstand the process of a cold call and lose the attention of the prospect.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

SEPTEMBER 9, 2019

Green Leads measures the sales outcome of our client's b2b appointment setting programs. We measure sales outcome of the meetings in three ways: A) Immediate Sales Activity: the meeting results in immediate sales activity (proposal, trial, second meeting, addition of other decision makers to the process, etc.).

ROI 100

ROI Conference Budget Programs Ideal Customer Profiles 100

Smashmouth Marketing

OCTOBER 29, 2010

Be cautious though, only hire newbies if you have a solid hiring model and onboarding process. Then hire some newbies that stand out from the crowd. If done right, you'll find some diamonds in the rough. "Be If not, it will be chaos.". So, how much quota could a woodchuck chuck if a woodchuck could chuck quota?

Peer-to-peer 100

Peer-to-peer Service Lead Gen Stats 100

Smashmouth Marketing

JUNE 12, 2013

Granted, as the sales process advances, you would hope Budget is being allocated so that the decision maker with Authority can solve their Need in a Timely manner. as the sales process advances". I''ve been known to say " The sales process doesn''t start until a conversation with a prospect does ".

Allocation 181

Allocation Lead Gen Sales Cycle B2B Sales 181

Smashmouth Marketing

FEBRUARY 11, 2022

Are lead rejections being used to refine the process? Is pipeline activity accurately tracked in your CRM and the lead source maintained? Are conversion events being documented properly? Me, back to my salad.

Demand 197

Demand Lead Gen Sales Qualified Leads High Quality Lead 197

Smashmouth Marketing

JANUARY 25, 2011

What is your startup process? How do you manage east coast/west coast time zones. Do you outsource or offshore any of your work? How do you create your messaging? Do you work from scripts? When do we see our first leads? When we get a lead/meeting, what do we get? Can you provide us a sample? What would you ask that we missed?

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

Smashmouth Marketing

FEBRUARY 29, 2016

Green Leads' b2b appointment setting team has even been a client of the Bridge Group. When I called her to tell her I finished the book and that I was loving the attention on the people, she shared " In most of the books I have read about business, they focused on process and methodology. We've been on stage together.

Lead Gen 100

Lead Gen Amazon Opinions B2B Sales 100

Smashmouth Marketing

MARCH 29, 2010

Buyers don't get sold to any more; they are sophisticated and want to control their buying decisions and process. We remind them how to have a conversation with confidence. Times Have Changed - This session is one of the most important. Prospects communicate with vendors differently.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

SEPTEMBER 8, 2009

The primary component is improved processes.With a healthy focus on what works and what needs improving in the sales organization, executives can identify the processes that must be improved. Then and only then should technology be brought in to ensure that those processes scale. sales b2b sales. Time for the real "research".red,

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 28, 2009

As buyers become savvier and inbound marketing demands increase, he said, "We see our clients' outbound demand generation initiatives augmenting the process to provide sales with intelligent leads that fully meet the criteria for direct sales involvement. What are your thoughts regarding increased investment in inside sales?

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

SEPTEMBER 10, 2009

sales b2b sales. Tags: b2b events marketing b2b marketing twitter b2b sales2.0 #sales20 Sales20Conf : What about sales & marketing sharing compensation plans. sounds like a tweetup! Will find another 3 tweets later ;).

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

AUGUST 31, 2009

Kevin: We've used a combination of training and operational process and more importantly linked the two. A C/VP level appointment kick starts the process. The last question will sound odd, but every interview on my blog finishes with the B2B Marketing Thought leaders Curry Poll. sales b2b sales. Let me explain.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

APRIL 25, 2009

In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales. Tags: lead gen marketing appointments events b2b sales2.0 Why, you ask, is Smashmouth Marketing interested in Sales 2.0? conference.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

SEPTEMBER 8, 2009

The primary component is improved processes. With a healthy focus on what works and what needs improving in the sales organization, executives can identify the processes that must be improved. Then and only then should technology be brought in to ensure that those processes scale. Lee: I'd look at the issue the other way.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 1, 2010

I'm conducting a webinar for them this week, The 10 Pillars of an Ideal B2B Demand Gen Platform , and having done many webinars -- and being a demand gen marketer myself -- I've been utterly impressed with the process and the team putting the event together. What's' behind the curtain? I've fallen victim to that before.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

FEBRUARY 17, 2011

We talked a lot about what isn't working in b2b demand generation, and shared some stories about things that are working. They want people to guide them through the process. Me: "The sales process doesn't start until a conversation with a prospect does." It was a great discussion. They don't want to be sold to.

Demand 100

Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

APRIL 21, 2011

Green Leads measures the sales outcome of our client's b2b appointment setting programs. We measure sales outcome of the meetings in three ways: A) Immediate Sales Activity: the meeting results in immediate sales activity (proposal, trial, second meeting, addition of other decision makers to the process, etc.).

ROI 100

ROI Conference Budget Programs Ideal Customer Profiles 100

Smashmouth Marketing

MAY 29, 2009

Years ago, it was thought that the only way to start the sales process was to shake hands and get face-to-face. Do you think this is due to a shift in the buying process or the way people do business? There are three b2b realities that can’t be ignored, one of which is that business-to-business buyers can’t be sold.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

JANUARY 19, 2023

Instead, you can use B2B Content Syndication to unleash that content and conquer new audiences. It’s important to understand the B2B buyer’s journey - the path the buyer takes from recognizing a need to purchase your product or service. How Does B2B Content Syndication work? Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

MARCH 2, 2010

Are lead rejections being used to refine the process? Join me and Craig Rosenberg, the Funnelholic , Tuesday March 2, at 10AM PST / 1PM EST. You can register here: The 10 Pillars of an Ideal B2B Demand Gen Platform. Are conversion events being documented properly? Me, back to my salad.

Demand 100

Demand Lead Gen Sales Qualified Leads B2B Sales 100

Smashmouth Marketing

APRIL 2, 2009

In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales. Sales Process (process, yes.but measurement, tools - again, empower your team to deliver the branding, messaging and efficiencies marketing has created).

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

MAY 11, 2009

Years ago, it was thought that the only way to start the sales process was to shake hands and get face-to-face. Do you think this is due to a shift in the buying process or the way people do business? There are three b2b realities that can’t be ignored, one of which is that business-to-business buyers can’t be sold.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

NOVEMBER 17, 2009

you subscribe to our B2B Blog: Smashmouth Sales & Marketing. All they have to do is send them to us. A week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. Send us up to 100 of your Dreamforce business cards and we'll send them back to you in a spreadsheet.

Lead Generation 100

Lead Generation Salesforce.com Leads Lead 100

Smashmouth Marketing

JUNE 23, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Miles Austin : "A bit of discussion that gathers a better understanding of the urgency and motivation for their contact, their selection process and time-frame, etc.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

APRIL 1, 2010

The next step in the sales process may be to present a quote or meet other decision makers, but by insisting on a face-to-face meeting, I was able to put my best foot forward and start building rapport at a level beyond what a second phone call could provide. What should be the goal for meeting number two ?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JUNE 22, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Miles Austin : "A bit of discussion that gathers a better understanding of the urgency and motivation for their contact, their selection process and time-frame, etc.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

AUGUST 31, 2009

Kevin: We've used a combination of training and operational process and more importantly linked the two. A C/VP level appointment kick starts the process. The last question will sound odd, but every interview on my blog finishes with the B2B Marketing Thought leaders Curry Poll. Let me explain. It's proved very effective.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Social media is all the rage right now, and it should be.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. Social media is all the rage right now, and it should be.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MAY 18, 2009

If you have a relationship with a vendor, you can give them the new territory and let them get the process going. In Green Leads' case, we set executive level appointments for b2b clients all day long. What you don’t want to do is force the inside sales rep to ignore their 2 other partners just to build the new guy a pipeline.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

MAY 5, 2009

If you have a relationship with a vendor, you can give them the new territory and let them get the process going. In Green Leads ' case, we set executive level appointments for b2b clients all day long. What you don’t want to do is force the inside sales rep to ignore their 2 other partners just to build the new guy a pipeline.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

JULY 29, 2010

It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! Top sellers realize that replacing an incumbent is a slow, deliberate process. Here are a few that stand out to the Smashmouth crowd from last week: Are Your Inside Sales Reps Good Detectives?

Demand 100

Demand B2B Comparison Demand Generation 100

Smashmouth Marketing

MAY 4, 2011

We've focused laser-like on developing robust, repeatable processes which we think are best practices in the industry. Green Leads and London based Target 250 focus exclusively on software and technology companies that sell strategic b2b enterprise products and services in North America and Europe.

Sales Qualified Leads 100

Sales Qualified Leads Demand Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. Have at least one go-to person for each discipline, cultivate them and bring them into your planning process as if they are on your team.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

MARCH 11, 2022

They are business processes that should be approached with a strategic plan and metrics to measure success. Companies are jumping in the raging river of social media and content marketing without a plan or measurable goals. Social and content marketing are not just hobbies or activities. Image: KaterBegemot.

Planning 194

Planning Content Marketing Buyer Personas Content 194