B2B Marketing Directions

MARCH 21, 2021

Image Source: Grist Grist, a B2B thought leadership and content marketing agency based in London, recently published the results of its Value of Thought Leadership Survey 2020 (the "2020 Survey"). The 2020 Survey is the third installment of Grist's research regarding B2B thought leadership.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. In this regard, they are often the best kind of material to use when making a video ad.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Mereo

APRIL 13, 2023

Our parents, teachers, mentors have said it, and it still holds true: just because we think it does not mean we should share the thought aloud. The same sentiment applies to your B2B thought leadership approach. Your B2B thought leadership strategy needs to be driven by purpose and value.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Organization B2B 36

Mereo

APRIL 6, 2023

The new B2B buying journey that cuts salespeople out of all but 5% of the process has already made things hard enough. And with economic pressures, many B2B companies are tightening budgets, increasing efficiencies and not taking a second look at products and solutions not deemed vital. This is not a time to show off.

B2B Thought Leadership 36

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 36

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

BDB

FEBRUARY 21, 2023

I s Artificial Intelligence (AI) the next type of thought leader? 3 But all these tools can do is receive and process informational inputs to generate intelligent sounding (and sometimes hilarious ) content. If it speaks intelligently, writes intelligently, and looks like an intelligent being, is it intelligent?

B2B Thought Leadership 26

B2B Thought Leadership Thought Leadership Marketing AI B2B 26

Sword and the Script | B2B

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Top Rank Marketing

APRIL 18, 2024

Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? The benefits of B2B podcasting) It may surprise you how popular podcasts are for a B2B audience. Repeat the process any time you stop talking and start again.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

The Forward Observer

MAY 10, 2024

Packed with real-life stories and insights, this book reveals how-to approaches for: Enabling clients to make purchase decisions by meeting them on their terms and overcoming buyer caution Removing friction from the buying processes through the alignment of selling and marketing efforts Navigating the dynamics of buying teams, fostering genuine connections, (..)

Account Based Marketing 140

Account Based Marketing ABM Effectiveness B2B Thought Leadership 140

B2B Marketing Directions

MAY 28, 2023

Most B2B marketers recognize that their toughest competitor isn't usually a company offering an alternative product or service, but rather what their potential buyers are already using or doing. But can marketing content alone cause a business decision-maker to begin a buying process?

Trigger Marketing 52

Trigger Marketing Buy Process B2B Marketing 52

Velocity Partners

MAY 8, 2024

This is the seventh in a series we’re running about the new B2B GTM playbook. How is the face of B2B marketing changing? When younger companies try to mimic the authority and thought leadership of large incumbents, it can sound stuffy, condescending, and unearned — they end up talking at their audience instead of with them.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

DECEMBER 8, 2020

B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. People shop for services and products differently, even in the B2B realm. Does it seem unattainable for your small business?

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Hands down. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. The Thought Leadership approach according to ExoB2B.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Marketing Insider Group

NOVEMBER 18, 2020

The Most Effective B2B Marketing Strategies. In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Focus on the Buyer. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Inbox Insight

FEBRUARY 19, 2024

Effective lead generation comes down to both B2B lead quality and quantity. But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation?

Lead Ranking 108

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 108

Zoominfo

OCTOBER 28, 2020

Women are changing the demographics of this profession and helping to shape the bright future of B2B sales. . What’s It Like Being A Woman In B2B Sales? Think of this: Women make up about half of the college-educated workforce, yet they make up only one third of B2B sales jobs. Redefining The Future Of B2B Sales, Together.

B2B Sales 246

B2B Sales Zoominfo B2B B2B Thought Leadership 246

Martech

APRIL 30, 2024

While we expect more change to come to both of these areas, email marketers are also re-evaluating issues they’ve discussed for years, such as: The value of personal email addresses in B2B. Demonstrating the value of email to leadership. Email: Business email address Sign up now Processing.

Privacy 123

Privacy Email Marketing B2B Thought Leadership Thought Leadership 123

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs.

Social Media 131

Social Media Media B2B B2B Thought Leadership 131

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. Elevating ABM: Building Blocks for Long-Term Growth ” is the sixth annual survey done in partnership with the ABM Leadership Alliance.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 106

B2B Marketing Video Marketing B2B Thought Leadership B2B 106

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C strategies are all about the purchase.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. Create a Consistent, Strong Brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought Leadership Articles. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies. Why do explainer pieces work well for B2B firms?

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! I need to continuously remind people that B2B is not an industry —it comprises many different industries. can all be B2B. What Makes B2B Different.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Oktopost

AUGUST 29, 2022

Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Need to build a B2B TikTok strategy from scratch? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! Episode Summary.

B2B Thought Leadership 130

B2B Thought Leadership Ad Building B2B Marketing & Strategy 130

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. Thought leadership plays a vital role in establishing credibility within this industry as well.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Creating an infallible B2B demand generation strategy 1.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. For successful demand creation, a variety of engaging content such as educational materials, webinars, thought leadership pieces and live-streaming events should be created.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

FunnelEnvy

OCTOBER 31, 2022

But considering the huge array of software tools and data available to modern B2B marketers, it can feel overwhelming to measure all the metrics in a pipeline. We’ve identified four of the most important metrics for B2B marketers looking to understand their pipeline better. Get social.

Sales Management 114

Sales Management B2B Sales Top of Funnel B2B Thought Leadership 114

Heinz Marketing

OCTOBER 1, 2022

Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! You don’t want to miss this!

B2B Marketing 113

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 113