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GTM in the UK: What To Know About B2B Data Privacy Compliance

Zoominfo

There are six ways to meet the lawful basis requirement: Consent Contract Legal Obligation Vital Interests Public Task Legitimate Interest The UK GDPR states that all lawful bases are equally valid, meaning that no one lawful basis takes precedence over another. If requested, you are also obliged to provide your contact details.

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Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” ps2id id=’b2b_data_quality’ target=”/]What is B2B Data Quality? But there’s so much more.

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The GDPR Compliance Guide for B2B Organizations

Zoominfo

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. What Does it Mean for a B2B Organization to be GDPR Compliant? What is GDPR?

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

There are six ways to meet the lawful basis requirement : Consent Contract Legal Obligation Vital Interests Public Task Legitimate Interest The GDPR states that all lawful bases are equally valid, meaning that no one lawful basis takes precedence over another.

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Five Tips for Maximizing Third-Party Reviews for B2B Businesses

Trade Press Services

No matter what industry you are in, third-party validation and customer reviews are essential for building credibility and driving sales. B2B businesses can benefit from reviews as well. In fact, research shows that 92 percent of B2B decision-makers are more likely to make a purchase after reading a trusted review.

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The AI Wilderness: A B2B Marketer’s Guide to Finding the Way

Modern B2B

It’s where most marketers see a really prolific amount of discourse from peers; ChatGPT and Dall-E screengrabs, prompt engineering tips and tricks shared on social feeds and excitement about the impact on content creation at scale.