Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

OCTOBER 17, 2019

The Two Lifts of B2B Personalization. The Organizational Element of Implementing B2B Personalization. It’s because B2B sales cycles are longer. How do you avoid these B2B Personalization Traps? 75% of B2B buyers expect companies to “anticipate their needs and make relevant suggestions” by 2020. But personalization?

Personalization 106

Personalization Allocation Peer-to-peer B2B 106

Biznology

APRIL 4, 2013

The executive not only wanted to do things the traditional push way, he wanted to dispense with the soft landing of an awareness experience and get right to demand generation. New Demand Generation Goals. The site was on a development curve that would succeed in meeting the executive’s KPI demand targets without advertising.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Biznology

NOVEMBER 30, 2017

Everyone is aware that B2B buying is complex. Your research found a lot of dysfunction in the B2B purchase process. Based on CEB’s latest observations, here is a summary highlighting the dysfunction in the B2B purchasing process: Bigger, increasingly diversified buying groups: It was only 2.5 Please explain. stakeholders.

Buy 131

Buy Process Gartner B2B 131

Biznology

APRIL 6, 2020

But if you are contemplating doing this, you will face a series of challenges, some of them brought on by new demands on your IT department, some brought on by new ways of working that you may not have anticipated. The post Fir B2B #135: Tips for Transitioning to a Home-Based Workforce appeared first on Biznology.

Tips 118

Tips Bandwidth RSS Work Management 118

Biznology

DECEMBER 14, 2016

Five mistakes B2B organizations make when creating their technology marketing videos. You see there was no content to drive demand. There was no content to create an unconsidered need and an unexpected urgency and demand for the company’s services. How long should your videos be–and what should you include. Like this post?

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

MAY 18, 2017

You’re ahead of many B2B companies and right in there with > 80% of those companies that have organized LinkedIn programs. Most B2B LinkedIn programs don’t generate leads because they’re too passive and lack key components that lead to real results. Take a look at any truly successful LinkedIn demand generation program.

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

APRIL 24, 2015

My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First, we target the right accounts. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. The B2B go-to-market power in Japan resides with sales.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Biznology

SEPTEMBER 8, 2020

Wright for help bringing me up to speed on how B2B marketers see the function today. I’ve long said that the role of marketing in B2B is to enhance salesforce productivity. That has got to be the most charming metaphor B2B marketing has ever enjoyed. Where does the function fit in the B2B marketing landscape?

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Biznology

SEPTEMBER 26, 2013

The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Because they’ll hate you in the morning… But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help. So get going.

Lead Qualification 80

Lead Qualification Lead Generation Lead Scoring Lead Ranking 80

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? In the old world of marketing as demand generator, we would have said, “That’s not our job. She was asking for particular content to support the grant application. We run campaigns.”

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. Photo credit: Wikipedia.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Biznology

AUGUST 17, 2018

But this event helped me understand how ABM has grown, thrived, and settled itself into an established part of modern B2B thinking. The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. ABM is being adopted widely, but it’s not a replacement for the traditional demand generation funnel.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Biznology

JANUARY 10, 2022

We also predict that the minimum wage / living wage issue and demands from organized labor will continue to be top issues that C-suite leaders and boards will need to face, and hope that this draws new attention and action to the too-long-ignored issue of CEO compensation and the inequity with employees’ and workers’ pay.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

JUNE 30, 2017

I’ve sat in on many webinars and on-demand demo s. They are valuable as background information for the B2B marketing videos we create , because a webinar is an opportu nity to hear real people use real words ( as opposed to marketing-speak ) to describe solutions to customer problems.

Webinar Metrics 128

Webinar Metrics Video Marketing Account Based Marketing ABM 128

Biznology

SEPTEMBER 14, 2016

B2B buyers are even calling for a change in how you market to them on the #1 B2B social media network. You’ll discover: Systems, content, processes and tools to go past brand awareness and actually drive demand and revenue. Emerging trends that signal a need to change how you engage with B2B buyers. Like this post?

Linkedin 80

Linkedin Brand Identity Branding Webinar Metrics 80

Biznology

DECEMBER 31, 2018

This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” There are no B2B spots on this list of the best six-second ads from HubSpot. I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. From there you can drive demand, leads, and sales opportunities.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

JUNE 8, 2017

In our analysis, 95 percent of search demand is unbranded. But in B2B, it’s typically long, with a team of people collaborating on their due diligence. In B2B, about 80 percent of the sales cycle is unbranded. Search query analysis is a representative sample of audience intent. The vast majority of queries are unbranded.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

MARCH 27, 2015

You can watch the on-demand video replay here. An additional 25 people watched the webinar on demand after the event. Follow up to drive additional viewers: Once the live webinar is over, you still have the opportunity to drive additional viewers to watch it on demand. The results from our first webinar were pretty good.

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Biznology

OCTOBER 10, 2016

Now, when it comes to social media, B2B buyers (especially IT buyers) do not want to engage with sales until they are ready to make the buying decision. You drive demand and you get them to take next step actions. I always want to give up-front value, but at the same time, I want to drive demand.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

FEBRUARY 7, 2022

Meanwhile, according to Hubspot , social media has become the #1 marketing channel for both B2B and B2C, so the problem of mis- and disinformation will be exacerbated as more money continues to flow into those platforms for marketing and advertising spends. Data privacy laws continue to become more ubiquitous and complex.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. What about those B2B buyers who are looking for vendors that can turn their vision into a clear path to value? Like this post?

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

MARCH 5, 2018

Having fun with promotional products add more interest and demand to them. Just as we see a trend with reinventing the standards, we also see a renewed popularity in the original popular category of daily-use products such as drink wear. These chalk mugs give a modern and fun twist to daily use items like mugs. Like this post?

Promotion 202

Promotion Trends Product Merchandising 202

Biznology

SEPTEMBER 9, 2015

Between the constant demands to show immediate ROI on every dollar spent to the overwhelming cluster of marketing technology tools, it can be hard just to keep your head above water. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side. And it’s not getting any easier.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Webinar Metrics Ad Agencies 80

Biznology

DECEMBER 6, 2016

Steve Farnsworth has over 15 years as a senior digital marketing executive, and is currently the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

SEPTEMBER 10, 2014

However, many companies create a social purpose out of guilt, or a feeling that “we must do something socially acceptable” to satisfy the growing demands of customers, especially the Millennials. Agile Marketing B2B Marketing Content Marketing Internet Marketing Baby Boomers Brand Trust Millennials Socially Engaged'

Paid Search Agency 80

Paid Search Agency Trust Marketing Loyalty Internet Marketing 80

Biznology

NOVEMBER 17, 2014

SOCIAL PURPOSE – there is a significant, growing demand worldwide for companies to become more socially responsible, which is clear from the “Good Purpose 2013” study by Edelman Research. maximize shareholder wealth). • 72% would recommend a brand that supports a good cause over one that doesn’t (39% increase since 2008). Like this post?

Trends 80

Trends Brand Identity Branding Planning 80

Biznology

OCTOBER 20, 2017

However, getting the most out of any B2B video marketing project should not be a stand alone tactic, but one that should be integrated into your overall marketing and sales process. So the first place to start when thinking about any B2B video marketing project is to start looking at your sales value propositions and brand.

B2B Marketing 173

B2B Marketing Video Marketing Top of Funnel Paid Search Agency 173

Biznology

AUGUST 30, 2019

.” Vimeo Enterprise features include: Secure single sign-on to streamline log-ins and account management Branded private libraries described in the press release as “a lovely home for your on-demand trainings, all-hands, and more.” The post A New Enterprise Platform for B2B Videos appeared first on Biznology.

Enterprise Management 116

Enterprise Management Video Marketing B2B Youtube 116

Biznology

SEPTEMBER 25, 2018

There’s a lot of talk in the B2B world about what we can learn from consumer marketers. B2B marketers are really good at this. So, B2B marketers have elaborate systems of outbound contacts designed to stay in touch until they’re ready. Known as lead nurturing, it’s a key component of the B2B demand generation process.

B2B Marketing 123

B2B Marketing B2B Thought Leadership B2B Banner Ads 123

Biznology

OCTOBER 27, 2016

A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. He kindly agreed to share his perspective on B2B developments in Asia. What’s the state of B2B marketing in Asia these days?

Demand Generation Agencies 80

Demand Generation Agencies Marketing Budget Marketing Automation Services B2B Marketing 80

Biznology

SEPTEMBER 23, 2016

But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people. On-demand product demonstration videos. Live and on-demand webinars. Sales and marketing people take note: v ideo is a medium used for everyday social communication. Explainer and tutorial videos.

Video Marketing 80

Video Marketing B2B Thought Leadership Business Thought Leadership 80

Biznology

FEBRUARY 27, 2020

Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. Although the statistic above shows the total viewing time for online videos will soon increase, you shouldn’t plan to make extremely long videos — especially for business-to-business (B2B) audiences.

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118