Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Clearly outline the desired visitor actions to shape your campaign process.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. There will always be prospects who need B2B products or services.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. Because a B2B recipient will never buy anything on an impulse.

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. So, how do you know that the connections you’re making on social media are leading you toward that goal and drawing you closer to hitting your revenue targets?

ROI 62

ROI Organization Top of Funnel B2B 62

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Let’s take a look at 5 ways B2Bs can and should optimize their LinkedIn advertising strategy. Perfect the Copy. Job Titles & Industry.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

Only B2B

APRIL 23, 2021

The most exhausting and challenging task most B2B enterprises face is building and maintaining a customer database that is accurate and up-to-date. This requires investing a great amount of time, energy, and cost in selecting, qualifying, and building lists to generate quality leads and close deals. What Exactly Is B2B List Building?

Ideal Customer Profiles 118

Ideal Customer Profiles Ad Building B2B Sales Qualified Leads 118

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! B2C customers are consumers, and B2B customers are companies. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign. Marketing”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. There will always be prospects who need B2B products or services.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Ranking 243

The Lead Agency

FEBRUARY 15, 2023

Are you running Google Ads for your B2B business? This way, if someone searches for “cheap luxury watches” or “affordable luxury watches”, your ad won’t show up, since it conflicts with your target market and could lead to wasted ad spend on unqualified clicks.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

NetLine

JULY 27, 2023

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. Sibling rivalry is real!

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Oktopost

APRIL 2, 2021

More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. LinkedIn’s impressive user list of over 30 million companies is a target-rich environment for savvy marketers. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation.

Linkedin 78

Linkedin Analytics B2B Marketing CTR 78

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Your posts are more likely to be shared and your marketing list is growing. Effective KOL marketing can give your brand the reputation, reach, and revenue you need to increase market share.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmarkLabs

JUNE 12, 2023

When it comes to B2B companies, the story isn’t any different. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Launch Marketing

JANUARY 27, 2021

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. Here are some to consider: Build brand awareness Lead generation Drive engagement to an asset or product Draw donations for a fundraiser. Download the Next-Level Marketing eBook!

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

KoMarketing Associates

AUGUST 11, 2015

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. The extended sales cycle we face in B2B online marketing adds to the confusion.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Sprout Social

MAY 18, 2022

At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” But don’t let all that strategizing go to waste. Content engagement rate.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Metadata

SEPTEMBER 20, 2023

Mobile optimization allows marketers to reach people on the go, and interactive ad formats allow them to captivate people in today’s fast-moving world. The top row of this graphic represents the old-school B2B marketing strategy: Generate as many leads as possible. They only capture leads when it’s worthwhile.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Heinz Marketing

MAY 8, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Most of my digital marketing career has been running campaigns for eCommerce companies. Shifting to the B2B space, I was surprised by the lack of reporting, tracking, and reporting options available in many of the tools. So, where do you begin?

Marketing Qualified Leads 93

Marketing Qualified Leads Lead Ranking Advertising Benchmark Advertising Channels 93

Metadata

NOVEMBER 7, 2023

A quick definition for newer marketers in the room: A call to action (CTA) is a statement that prompts someone to do something. We don’t have to tell you that marketing budgets took a hit this year , with average budgets falling from 9.5% Source: 2023 B2B Paid Social Benchmark Report Why did it crash? CPO N/A $21,378.29

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Heinz Marketing

JUNE 26, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. It is typical for companies to be given a marketing budget before setting sales goals for the year. Forecasting Sales Leads. Let us start by doing some necessary calculations to determine how many leads your marketing campaign must generate.

Forecasting 135

Forecasting Cost per Lead Top of Funnel Paid Search Agency 135

Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

NetLine

JANUARY 30, 2024

When we introduced INTENTIVE , our intention (yes, pun intended) was to change how B2B marketing gets done. In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts.

Intent 52

Intent CTR Intent Data Intent Signal 52

BOP Design

DECEMBER 17, 2019

Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. Where Do Your Leads Come From? What Pages Are Visitors Viewing?

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

Directive Agency

AUGUST 8, 2017

Studies show that organic CTR data can make an impact on Google’s rankings. Therefore, if you focus on your CTR, first, higher rankings could follow later. And why you should focus your marketing activities instead on raising your Google CTR. The Relationship Between Ranking and CTR. So we’ll switch it.”.

CTR 40

CTR SERP Activities Google 40

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. 2023 This paper describes the results of three studies designed to evaluate the performance of AI-generated vs. human-made images used for marketing purposes.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Are B2B marketers ignoring a huge opportunity?

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

Martech Advisor

APRIL 3, 2020

Learn more: The Marketing and Privacy Clash - Can Both Work in Unison? stock surged while the whole market has seen a sharp drop. One thing to realize is that digital marketing becomes THE ONLY channel in the next few months, and THE MAIN channel forever. Learn more: In People-Based Marketing Campaigns, the Customer Is the Star.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. You can say industry leaders deemed Linkedin as a new top choice for marketing And why not? If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. At first, it was a job-seeking platform.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77