Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

B2BMarketing.net

MAY 8, 2024

In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro , and Ian Liddicoat, CTO & Head of Data Science, Adludio. I also think that B2B organizations will pass a lot of the burden to their technology partners.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 90

Marketing AI B2B Marketing Trends Planning 90

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 57% are neutral about trust in NGOs.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis the CMO/CPO of Acrolinx. Catch all episodes here. Episode Summary. Meet Christopher Willis.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” At Contently, we believe that content is the “ atomic particle ” of digital marketing.

Forrester 151

Forrester Marketing Report Work Management B2B Marketing 151

Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. Per the report, “B2B teams had the largest marketing budgets.” ” B2B marketers were also slightly more likely (68% vs. 63%) to say that their budget will stay the same or increase this year. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Advertising Agencies 111

Advertising Agencies Branding Brand Identity Marketing & Strategy 111

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

B2B Marketing Directions

APRIL 28, 2024

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Edelman's research focuses on trust in four societal institutions - government, business, non-governmental organizations (NGOs), and media.

Ethics 71

Ethics Vendors Lead Scoring Lead Ranking 71

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Heinz Marketing

FEBRUARY 16, 2023

However, the question remains… Is TikTok a viable platform for B2B marketing? One of the main reasons why TikTok may not appear viable for B2B marketing is the absence of presence. Another factor that contributes to the questionable viability of TikTok for B2B marketing is the age of its user demographic.

B2B Marketing 101

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 101

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Organic search has grown from 14 to 19%, which means readers seek and find Forecast content. How could we ever break through?

Forecasting 328

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 328

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Aberdeen

FEBRUARY 6, 2019

Data governance has never been the highest priority on any tech leaders’ to-do lists. Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses.

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Sword and the Script | B2B

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. The problem emerges when government institutions get politicized.

B2B Thought Leadership 73

B2B Thought Leadership Ethics Thought Leadership Trust Marketing 73

BOP Design

JULY 30, 2021

Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns. Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points.

Email Marketing 125

Email Marketing B2B Marketing B2B Click Rate 125

Hinge Marketing

FEBRUARY 8, 2017

Well today, I’m pleased to announce a new report from Hinge’s 2017 Research: Growth & Marketing Insights on the Government Services Industry. Now, in this report, the results include 445 firms and they all provide services to the government in some way, shape or form. So just click the link below to download the study.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Marketing Insider Group

FEBRUARY 13, 2023

We’ve witnessed a convergence which has defined a set of competencies that all B2B marketers and organizations seeking to be leaders must now invest in. Not surprisingly, ABM is the top B2B marketing tactic. Create personalized content and Thought Leadership for specific accounts and personas, with tailored value propositions.

Account Based Marketing 198

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 198

RDIGS

JUNE 23, 2023

However, a significant challenge that arises within many B2B organizations is the presence of data silos. These isolated pockets of information within an organization can impede collaboration and create fragmented landscapes that prevent B2B companies from reaching their full potential.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Binary Demand

MARCH 11, 2024

Contemplating the future of B2B marketing prompts a natural curiosity, yet predicting this trajectory remains elusive until we comprehend its foundational elements. The spotlight of B2B marketing solutions will be on engaging with decision-makers within an organization rather than the end consumer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

Binary Demand

MARCH 11, 2024

Contemplating the future of B2B marketing prompts a natural curiosity, yet predicting this trajectory remains elusive until we comprehend its foundational elements. The spotlight of B2B marketing solutions will be on engaging with decision-makers within an organization rather than the end consumer.

Marketing AI 52

Marketing AI B2B Marketing B2B Lead Ranking 52

NetLine

JUNE 18, 2020

Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared how COVID-19 had impacted B2B content consumption , reporting on the trend of total content consumption, the initial run on Coronavirus content, and which states and job levels were most active.

Work Management 95

Work Management Marketing Management B2B Content 95

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Top Rank Marketing

JUNE 29, 2023

Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing from the wealth and depth of B2B marketing and business expertise that exists within LinkedIn was equally informative and inspiring. I’ve heard Ty Heath also talk about this concept.

Rules 71

Rules Branding Brand Identity B2B 71

FunnelEnvy

SEPTEMBER 18, 2023

Buying Behavior: Is this a B2B or B2C customer? Analyze data for visitor browsing behavior patterns, content consumption, engagement levels, and purchasing history. Analyze the keywords they use in searches, the content they engage with, and their actions on your website. How do they make purchasing decisions?

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Components of B2B Data Audit During a B2B data audit, examine various aspects of your data, including: 1.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. In short, it’s a new buyer-driven B2B world out there, and B2B marketers need to evolve. Data is the biggest barrier B2B Marketers have when trying to connect with their buyers.

Ideal Customer Profiles 105

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 105

Marketing Interactions

MAY 23, 2018

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. Content operations as a standard practice is still a pretty new concept for many B2B organizations, and I was curious to see how it was going. B2B Content Operations Are Making Progress.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83

Tony Zambito

MAY 12, 2021

In the world of business, commerce, B2B marketing, and B2B sales, a “new world order” will emerge. One capability B2B marketing and sales will need to strengthen is that of personalization. A good reason your content marketing may fall on deaf ears. 4 – Go Beyond The Buyer’s Journey Thinking.

Buyer Personas 221

Buyer Personas Marketing AI Personalization B2B Sales 221

ClearVoice

MAY 6, 2024

Imagine seeing content that specifically addresses your needs and pain points. That’s the impact that you can have with content personalization. In fact, personalized content improves people’s attitude toward a brand. Are there any trending conversations you can join by publishing currently relevant content?

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Tony Zambito

MARCH 6, 2017

Many B2B firms today are either severely lacking in buyer insights or are led to believe the buyer intelligence they obtain is relevant to buyer insights. B2B companies may have to come to grips with the fact they are living in their own digital information bubble. The digital revolution in B2B is creating new ecosystems.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Components of B2B Data Audit During a B2B data audit, examine various aspects of your data, including: 1.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

BOP Design

JANUARY 13, 2021

For businesses seeking to increase leads and boost sales, building a professional B2B website is important – but it’s not enough. In this blog, we discuss essential website features that will maximize conversion rates on a B2B website. Read more: What high converting B2B websites have in common. Clear CTA.

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Webbiquity

APRIL 14, 2022

Finally, some of the content on the dark is illegal to look at, whether you do it accidentally or not. This allows them to expose corruption and wrongdoing without fear of reprisal from their employers or corrupt governments. How Governments Use the Dark Web for Good. appeared first on B2B Marketing Blog | Webbiquity.

Spyware 136

Spyware Paid Search Agency Internet Marketing Advertising Agencies 136

Atomic Reach

JULY 27, 2023

We'll walk you through how to use AI to match your campaign goals, target audience, and content strategy to the ideal influencers/KOLs for your brand. AI can help you in both these areas by pinpointing who your target audience is, what type of content will attract them, and what influencers are best positioned to reach them.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52