Hubspot

JULY 12, 2019

I started chatting with a few of my friends in sales to learn more about their best secrets and corresponding open rates, and David Sneider , Sendbloom's former head of growth and current CEO of Deco.Network, provided the following quote: This made sense to me. So, who will be opting in or being segmented into this drip campaign?

Open Rate 87

Open Rate Campaigns Case Studies Case Study 87

Valasys

OCTOBER 10, 2023

Mass text messaging has become an integral part of B2B marketing strategies, providing numerous benefits for businesses looking to connect with their target audience. This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Navigate the Channel

JULY 12, 2023

Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. Email is a staple in B2B marketing, but it’s too often taken for granted. Eighty-three percent of B2B marketers use email engagement to track content performance. Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

NOVEMBER 13, 2023

What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. ” The lists are broken out into different industries — for example, education versus commercial.

Paid Search Agency 111

Paid Search Agency Marketing Automation Services Work Management SMS 111

Navigate the Channel

AUGUST 1, 2023

From open rates and click-through rates to bounce rates and conversions, these metrics help marketers understand how recipients engage with their emails. By analyzing these rates, marketers can refine their subject lines and content to improve engagement.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. For B2B, Conversions Take Nurturing. Read more: Top B2B email design trends of 2021.

Lead Nurturing 119

Lead Nurturing Planning Top of Funnel Work Management 119

ConvertKit

MARCH 15, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Hotmail.com.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

ConvertKit

JANUARY 14, 2022

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021. For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

Zoominfo

APRIL 16, 2019

Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? Rather than reaching out to everyone in your database, take a moment to consider the demographics and firmographics listed below: Job titles.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

SendX

APRIL 16, 2021

With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. According to Backlinko , sharing buttons have increased the click-through rate by almost 160%.

Email Marketing 275

Email Marketing Campaigns Autoresponders CAN-SPAM 275

Golden Spiral

JANUARY 31, 2019

And you’re B2B. You’ve probably heard that B2B email marketing is tougher than consumer marketing. B2B emails report a 4.6% lower open rate than B2C. Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

SalesIntel

MARCH 20, 2024

By identifying and understanding these common pitfalls, businesses can proactively avoid making costly mistakes and optimize their email campaigns for better engagement, response rates, and, ultimately, sales success. Such emails often come across as spammy or irrelevant, leading to low engagement and poor response rates.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Zoominfo

JANUARY 14, 2019

Here’s the problem—emailing inactive users impacts open rates. If your open rates drop low enough, internet service providers (ISPs) take note and your email reputation will suffer. For one, you can stop sending them the same emails as your active subscribers, which will keep your open rates from dropping.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. Simple Unsubscription: Gmail will enforce a mandatory one-click unsubscription option for recipients of bulk emails.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Valasys

FEBRUARY 26, 2020

B2B marketing thrives on the principle of reaching the right people in the right company well ahead of your competitors & deliver the right message every time. A report from Google on display ad benchmarks shows that targeted campaigns underperform, having a mediocre click-through rate of 0.09%.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Yet they don’t just appear out of a vacuum.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails? 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SalesIntel

MAY 31, 2021

When it comes to the marketing funnel of the B2B business model, lead tracking becomes more important. The road between leads and deals is long in B2B compared to B2C. This post will talk about sales leads and the best practices you can follow to keep track of your leads in the B2B business model. What is a Sales Lead?

Lead Ranking 76

Lead Ranking Sales Management Lead Scoring Marketing Budget 76

Mailmunch

JUNE 9, 2021

59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

DotDigital

MAY 20, 2021

SMS marketing has a 98% open rate. Click-through rates on SMS offer messages are 9.18% higher than any other digital channel. As a permission-based channel, customers expressly want you to reach out to them on this channel. This means they won’t receive an offer after the discount code has timed out.

SMS 98

SMS Advertising Channels Trigger Marketing Open Rate 98

ConvertKit

FEBRUARY 26, 2020

Here is our monthly deliverability report to answer that question: If you missed previous deliverability reports, you can check them out below: November 2019. For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Hotmail.com.

Deliverability 69

Deliverability CAN-SPAM Click Rate Open Rate 69

SalesIntel

AUGUST 23, 2023

As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions. Compliance and Trust: Opt-in subscribers obtained through sign-up forms, gated content, or subscription boxes are more likely to welcome your emails rather than mark them as spam.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

ConvertKit

APRIL 14, 2020

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: December 2019. For more details on how email deliverability operates, check out our blog post here. but a good delivery rate indicates healthy deliverability for ConvertKit. Hotmail.com.

Deliverability 73

Deliverability Open Rate Click Rate Domain 73

KoMarketing Associates

JANUARY 7, 2016

In December 2015, the “Year of the Smartphone” report from Yesmail revealed that the gap between desktop and mobile email open rates is continuing to close. HOW HAVE YOU PERSONALLY SEEN MOBILE PLAY A LARGER ROLE IN CTO RATES? DO YOU THINK THERE IS A SPECIFIC REASON FOR THE CLOSING GAP BETWEEN DESKTOP AND MOBILE CTO RATES?

Mobile Marketing 120

Mobile Marketing Email Marketing Click Rate Open Rate 120

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Atomic Reach

OCTOBER 29, 2018

If you have been relying on this method to market your services and you are not receiving too much of a positive response rate, then you are not using email effectively. With more than half of B2B companies (58%) plan to adopt the technology. Let's break this down further: Click-Through Rate. Bounce Rate.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Apps with 5-9-day trials have a 45% conversion rate. Apps with 10-16-day trials have a 44% conversion rate. Apps with 17-32-day trials have a 45% conversion rate. Their average click-through rate is 14.34%.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Metadata

SEPTEMBER 7, 2018

Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. percent of their list opening the email, while messages from religious organizations get opened 25.33 These five tips will help you double your B2B email response rates. percent of the time.

Response Rate 60

Response Rate Email Marketing B2B Marketing Tips 60

Circle Studio

MAY 17, 2018

In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B firms continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Use a known (and human) sender name. Utilize the preview text.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Zoominfo

MARCH 6, 2017

Create fully developed outlines of who they are, and flesh out all of the contributing factors that might affect their buying decisions. Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ). You may think that hiding the unsubscribe button will reduce opt-outs.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100