Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Getting your message out there. All of the following will be incredibly useful and powerful things you can do to spread the word more effectively right out of the gate. Contributed post. What do they care about?

Ideal Customer Profiles 148

Ideal Customer Profiles Business Newsletter Word of Mouth 148

Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Your instruments may not properly pick up your prospects when they’re out of market. If people opt out, we respect that. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Valasys

OCTOBER 10, 2023

Mass text messaging has become an integral part of B2B marketing strategies, providing numerous benefits for businesses looking to connect with their target audience. This technique allows businesses to send out important updates, promotions, or reminders to their subscribers, instantly and cost-effectively.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Webbiquity

OCTOBER 18, 2022

Use Double Opt-In. An effective way to reduce the number of invalid emails in your list is to ensure that those added to it have to opt-in multiple times. Using double opt-in ensures the email address is valid, meaning your future marketing will arrive in their inbox, but also reduces your bounce rate, further improving deliverability.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

Zoominfo

MAY 19, 2020

The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-Out Method. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing. It engages, informs, and prompts action.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. For B2B, Conversions Take Nurturing. Read more: Top B2B email design trends of 2021.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

Zoominfo

MAY 19, 2020

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial The CAN-SPAM Act The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

sagefrog

FEBRUARY 28, 2024

In B2B digital marketing, staying ahead of the curve is not just a competitive advantage—it’s a necessity. In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. Segment Audience Lists Segmentation remains a cornerstone of effective B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. So, what is this new feature and how will it potentially affect one of the most valuable marketing channels B2B organizations have at their disposal? Open rates have a terrible reputation as a metric.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Martech

NOVEMBER 13, 2023

What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. ” The lists are broken out into different industries — for example, education versus commercial.

Paid Search Agency 107

Paid Search Agency Marketing Automation Services Work Management SMS 107

Navigate the Channel

JULY 12, 2023

Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. Email is a staple in B2B marketing, but it’s too often taken for granted. Eighty-three percent of B2B marketers use email engagement to track content performance. Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Golden Spiral

JANUARY 31, 2019

And you’re B2B. You’ve probably heard that B2B email marketing is tougher than consumer marketing. B2B emails report a 4.6% lower open rate than B2C. Therefore, even more than B2C, it takes two things to create a stellar B2B email newsletter list: commitment and persistence.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Navigate the Channel

AUGUST 1, 2023

From open rates and click-through rates to bounce rates and conversions, these metrics help marketers understand how recipients engage with their emails. Assessing Bounce Rates and Unsubscribes Bounce rates refer to the percentage of emails that failed to deliver successfully to recipients’ inboxes.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Zoominfo

APRIL 16, 2019

Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? Rather than reaching out to everyone in your database, take a moment to consider the demographics and firmographics listed below: Job titles.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

ConvertKit

MARCH 15, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2020. For more details on how email deliverability operates, check out our blog post here. The average open rate of all emails sent through ConvertKit was 30%.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

ConvertKit

JANUARY 14, 2022

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: September 2021. For more details on how email deliverability operates, check out our blog post here. Delivery rate: 99.9%. Delivery rate: 99.9%. October 2021. November 2021.

Deliverability 79

Deliverability Open Rate Click Rate Opt-out 79

TaylorMadeIn KEW

MAY 27, 2018

The long-anticipated GDPR legislation came into effect at the end of last week, and, as it’s been approaching, personalisation in B2B marketing has been getting more and more attention. And I have to ask again: are we getting confused about what we’re trying to achieve with our B2B marketing efforts? Photo by Caju Gomes on Unsplash.

B2B Marketing 69

B2B Marketing Personalization B2B Paid Search Agency 69

ClickDimensions

JANUARY 18, 2019

My mother-in-law recently pointed out to me that in the eight years that her son and I have been married, she has never talked to me on the phone. But B2B marketers shouldn’t miss out – particularly since, according to Mobile Marketing Watch, SMS messages have an open rate of 98 percent. Read on to find out!

SMS 74

SMS B2B Marketing Planning B2B 74

Valasys

FEBRUARY 26, 2020

B2B marketing thrives on the principle of reaching the right people in the right company well ahead of your competitors & deliver the right message every time. Account-Based advertising can help improve the click-through rate from the display ads as a broader audience is targeted.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

SalesIntel

MAY 31, 2021

When it comes to the marketing funnel of the B2B business model, lead tracking becomes more important. The road between leads and deals is long in B2B compared to B2C. This post will talk about sales leads and the best practices you can follow to keep track of your leads in the B2B business model. What is a Sales Lead?

Lead Ranking 76

Lead Ranking Sales Management Lead Scoring Marketing Budget 76

Lake One

JULY 28, 2020

Here are some of our top tried and true must-have B2B marketing automation examples. What is B2B Marketing Automation? However, its true power comes through sales and marketing alignment combined with a well-utilized B2B CRM. B2B Marketing Examples for Sales Collaboration and Internal Processes.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

Rev

JULY 15, 2019

With bonafide AB tests — where two (or more) variants are tested against each other, sent out to recipients at random to determine the most successful subject line, messaging, send time, you name it. With the average person receiving over 120 emails a day, it pays to stand out. Nail the opt-in. Think outside the box.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

Zoominfo

JUNE 26, 2019

Here are a few ways to do it: Update and append your B2B data on a regular basis to fill in the holes, plug the gaps, and refresh records, removing obsolete data and filling it with just-verified email addresses, direct dial phone numbers, correct titles, company information, and more. Abide by the CAN-SPAM law. Don’t be misleading.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Yet they don’t just appear out of a vacuum.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Crimson Marketing

JUNE 10, 2015

B2B doesn’t work that way.” In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-touch and attribution is elusive. Wayne Morris is the CVP of Marketing at Microsoft Business Solutions.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This empowers users to easily opt out of receiving further communications, promoting a more transparent and user-centric approach.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. Increased Subscriptions, Minimized Opt-outs. She adds, “We were also able to minimize opt-outs as readers appreciated the information on the latest trends in the industry from reputed sources.”.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

SalesIntel

MARCH 20, 2024

Sending Out Overly Generic Messages Generic, impersonalized emails lack any personalization and fail to address the recipient’s unique characteristics, interests, or needs will rarely drive interest or even catch attention. 5 Things You Must Avoid In a Sales Email Sequence 1.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. Join us to understand why data quality is the unsung hero in email list segmentation and why it’s an indispensable asset for B2B success.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Zoominfo

JANUARY 14, 2019

Here’s the problem—emailing inactive users impacts open rates. If your open rates drop low enough, internet service providers (ISPs) take note and your email reputation will suffer. For one, you can stop sending them the same emails as your active subscribers, which will keep your open rates from dropping.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Martech

JANUARY 31, 2022

Back in the Stone Age… …marketers tried hard to figure out how often they could contact their customers, usually via e-mail. If your comms strategy in 2022 is just email, that’s a lot of effort for a 20% open rate, if you’re lucky.”. “In But that approach was not foolproof. So, the shortcomings? That sounds easy.

Contacts 92

Contacts Work Management Opt-out Lead Scoring 92

DotDigital

MAY 20, 2021

SMS marketing has a 98% open rate. Click-through rates on SMS offer messages are 9.18% higher than any other digital channel. As a permission-based channel, customers expressly want you to reach out to them on this channel. This means they won’t receive an offer after the discount code has timed out.

SMS 98

SMS Advertising Channels Trigger Marketing Open Rate 98

Mailmunch

JUNE 9, 2021

59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95