KoMarketing Associates

APRIL 28, 2015

We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. Can C2B truly influence and improve B2B marketing? Online Buzz.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

Trade Press Services

MAY 6, 2024

The B2B trade show market was $10.2 B2B trade shows offer companies the opportunity to debut new products and services, demonstrate thought leadership , enhance brand awareness, examine the offerings of competitors and industry leaders, and introduce new products and services—all in one location.

Trade Show 80

Trade Show Marketing Management Planning B2B Thought Leadership 80

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Myth #6: PR professionals just write press releases. PR is not about creating buzz by crafting a story out of whole cloth.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Tomorrow People

DECEMBER 2, 2020

Product marketing is being embraced by B2B, tech, and—increasingly—B2C organizations. Product marketing has gained prominence, especially in B2B tech and software-as-a-service (SaaS) companies, in response to a real and pressing need. The rise of product marketing. Casey Winters , Chief Product Officer, Eventbrite.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. These public relations (PR) firms let you publish press releases online.

Campaigns 84

Campaigns Ad Building Planning Paid Search Agency 84

Ledger Bennett

SEPTEMBER 13, 2021

People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. When pressed on the matter, you’re likely to hear comments like “it’s tried and true,” or “this works, why change it?”. At Ledger Bennett, we’re pioneers in B2B revenue growth. Give Users Something to Believe In.

Lead Ranking 59

Lead Ranking B2B Word of Mouth Case Studies 59

Champion Communications

JULY 24, 2023

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

ANNUITAS

OCTOBER 27, 2015

I can’t help mulling over some of the key things I heard at last week’s MarketingProfs B2B Forum in Boston. B2B doesn’t have to be boring. The best example was upon landing in Australia, a local insurance company issued a press release about their gift to President Obama of crocodile insurance. It makes a difference.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). These include the frequency of B2B meetings, effective use of meeting rooms, time spent in meetings, win rate, and influenced revenue.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

NuSpark Consulting

JUNE 13, 2014

There are two factors contributing to the importance of PR in B2B marketing strategies: B2B companies need more leads of higher quality. The experts have reached their conclusion, the reports have been published, and the facts speak for themselves: PR can have tremendous impact on B2B lead generation.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Marketing Insider Group

MAY 18, 2020

Thought leadership makes a lot of sense in most B2B content marketing scenarios, typically because the buying cycle is longer and may require multiple approvals. Another way to engage on social media is to use posts to pose questions about topics that are buzzing in the industry. Building the relationship involves trust and respect.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

xiQ

NOVEMBER 1, 2019

01, 2019 – xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced today an expanded collaboration with Salesforce. The post xiQ partners with Salesforce to Ignite B2B Strategic Selling appeared first on xiQ inc. xiQ for Salesforce increases Salesforce usage by 47%.

Advertising Agencies 62

Advertising Agencies Account Based Marketing B2B Trigger Marketing 62

markempa

MAY 26, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Marketing Insider Group

JUNE 30, 2015

They are getting quite a buzz, but are remaining as mysterious as the wizards that they claim to be. If you’re tight lipped but creating a buzz, they will certainly keep paying attention. appeared first on B2B Marketing Insider. One example is Magic Leap , virtual reality company with a series B from Google. Disruption.

PR 100

PR Buzz Press Paid Search Agency 100

BenchmarkONE

JULY 29, 2020

Creating media targets and writing tailored pitches helps get the information out to reporters, sharing with the world, and creating buzz. Of course, writing relevant pitches but also press releases, Op-Eds, and briefing sheets for clients in all of their meetings with the press. must be shared with the public. Creating Content.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Metadata

JANUARY 15, 2024

Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. For better or worse, most B2B marketers live in a world that expects results at the snap of a finger. Unfortunately, that’s not how most people make purchases, especially big B2B ones with binding contracts.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

xiQ

NOVEMBER 1, 2019

01, 2019 – xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced today an expanded collaboration with Salesforce. The post xiQ partners with Salesforce to Ignite B2B Strategic Selling appeared first on xiQ inc. xiQ for Salesforce increases Salesforce usage by 47%.

Advertising Agencies 48

Advertising Agencies Account Based Marketing B2B Trigger Marketing 48

B2B Marketing Directions

FEBRUARY 26, 2023

For example, the use of artificial intelligence in marketing has been a hot topic in the industry for the past few years, and the recent tsunami of buzz surrounding ChatGPT and other generative AI applications has been nothing short of astounding. Technology and data science have received a great deal of attention in marketing circles.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. Below, we’ve outlined the key benefits of how B2B companies like yours can boost overall marketing efforts and generate more revenue by participating in trade show events. Boost the visibility of your company or product launch.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Altitude Marketing

OCTOBER 23, 2018

This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. There are so many factors to consider when setting a B2B marketing budget. One of hardest parts about setting a B2B marketing budget is knowing where to begin.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Blog posts , press mentions and earned media. This is especially important for B2B brands. And what better way to get people talking than actually doing something that gets people buzzing? Good question!

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

BDB

DECEMBER 22, 2023

As the marketing communications agency for food & nutrition brands, we have provided exhibition support for 30 years to some of the biggest players in the food & beverage market – from designing stands to carrying out in-person press support in a multitude of languages (and everything in between). Most successful show yet?

Paid Search Agency 26

Paid Search Agency Advertising Agencies Peer-to-peer Conference 26

Content4Demand

MAY 17, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Study: B2B Marketers Underestimate the Power of Thought Leadership. B2B Sales & Marketing Exchange. B2B Mentors is designed to connect up-and-coming revenue executives with established leaders. No Boring B2B.

B2B Thought Leadership 50

B2B Thought Leadership Thought Leadership Content Word of Mouth 50

The ABM Agency

JANUARY 28, 2021

Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. At its core, demand generation is a true omnichannel marketing approach for B2B companies. Here’s how your B2B company will benefit from demand generation tactics. What is Demand Generation?

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Marketing Insider Group

AUGUST 27, 2019

Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. You could even send out freebies that double-up as a photo prop for social media posts, or a competition to encourage some pre-event buzz (something like prizes for those whose posts using your event hashtag get the most likes).

Planning 100

Planning Content Marketing Generation Content 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

markempa

JUNE 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I had the pr.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. Can Printcasting Print-on-Demand Work for B2B? I’m sure it’s true. I’m also sure it’s not very meaningful. Gimmicks and the Decline of Print.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. FOUND the ROI of Social Media for B2B Marketers!

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

ClearVoice

FEBRUARY 22, 2021

“Once I started getting more work from clients who just really needed a versatile writer, I ended up jumping on all sorts of projects, from rewriting websites and updating blogs to brushing up content types like press releases and email drip campaigns.”. I was able to increase my hourly output because I focused my efforts,” she noted.

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

Contently

MARCH 20, 2017

” It’s like a fancy word to describe something that marketers, particularly B2B marketers, have been doing for years now. So I think it’s interesting that there’s all this buzz around something that’s been around the B2B marketing world a long time. It’s really just predictive lead scoring.

Marketing AI 121

Marketing AI Marketing Attribution Lead Ranking Enterprise Management 121

markempa

JUNE 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. mean, come on. mean, come on.

PR 120

PR Lead Generation Rules Generation 120

Content4Demand

NOVEMBER 29, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. B2B’s Ongoing Makeover. The Birth of the B2B Consumer. Back when I transitioned from consumer marketing to the B2B world, there was a much starker contrast between the two disciplines. Start the Presses.

Marketing AI 46

Marketing AI Content Forrester Buzz 46

Single Grain

JUNE 24, 2019

Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing? While most buzz campaigns don’t exactly “go viral,” this is about as close as plenty of businesses will get.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Marketing Craftmanship

APRIL 8, 2011

Distracted by all the social media buzz, it’s easy for a company to lose sight of the fact that their website remains the mother ship of brand expression and commerce. For many firms, “build it once & fill it with stuff” is considered effective website management. or “Is this how they will keep up with my needs?”

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120