Valasys

SEPTEMBER 22, 2023

In the ever-evolving landscape of B2B marketing , staying ahead of the curve is crucial to achieving success. One strategy that has gained significant traction in recent years is B2B influencer marketing. One strategy that has gained significant traction in recent years is B2B influencer marketing.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. While 86% of B2B businesses have realised its value and have already incorporated video content into their marketing strategy.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Madalyn is for Twitter, what Mari is for Facebook.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Hubspot

MAY 28, 2020

By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. Aside from LinkedIn's user growth, it's also continued to expand on advertising opportunities, which has helped make it the second most used platform of B2B marketers. LinkedIn ). Social Media Examiner ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce.

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

Marketing Insider Group

JANUARY 8, 2013

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Be A Real Time Thinker. Seriously, we did the math.)

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

The Marketing Blender

DECEMBER 28, 2020

Streamline SEO, leads, and social media posts across all platforms with Hubspot. Everyone is on the hunt to find tribes of like-minded people on Reddit (in just Reddit alone, there are 130,000 active communities ), Twitter, Instagram, Facebook, LinkedIn, and other platforms, where they can share information and learn something new.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Strategic-IC

JANUARY 13, 2021

90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

SmartBug Media

JANUARY 18, 2021

Well, HubSpot agrees that many businesses are focusing on creating less, but more meaningful, content in 2021. After all, what human would follow you on LinkedIn, Facebook, and Twitter to read the exact same message on each platform? It’s no secret we love HubSpot at SmartBug. Remember what I said about talking to a human?

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

EMagine B2B Blog

AUGUST 28, 2018

With a successful business background with both small businesses & enterprise organizations and over 20 years of experience in sales & marketing, Rebecca brings extensive digital marketing experience to the leadership team. Stay in touch with me on Twitter: @Lindsey_Hudson1. ” stated Bill Gadless, President of emagine.

SEO 76

SEO Enterprise Management B2B Thought Leadership PPC 76

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Content is everywhere these days. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Digital B2B Marketing

JUNE 2, 2011

Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Noting the launch of Twitter lists today isn’t helpful. Thought leadership is a viable stage zero approach to content marketing, however it isn’t the only solution. Accessible.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Hinge Marketing

OCTOBER 10, 2019

These folks have “cracked the code” around digital marketing, leadership, growth, technology and so many other topics and are willing to share their insights and tips with an ever-growing audience. On Twitter, it is really the words that have the power. I hope you found these insights to be thought-provoking and actionable.

Marketing AI 91

Marketing AI De-duping Service Marketing & Strategy 91

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Content is everywhere these days. MarketingProfs. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Only B2B

FEBRUARY 28, 2018

But, is it possible without a well-thought-of demand generation strategy ? For B2B industry, it seems to be catching on now. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? Wondering, how to use live streaming for your B2B services/products?

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Optinmonster

DECEMBER 21, 2023

Make sure you share useful tips, thought leadership posts, and other forms of content to capture your audience’s attention. Social media platforms like Facebook and Twitter have millions of daily users. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Chris Koch

MARCH 19, 2010

Image by HubSpot via Flickr. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. B2B buyers value peer connections above all else. Using mobile applications to engage with others is going to become important in B2B in the coming years.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Atomic Reach

NOVEMBER 21, 2018

To differentiate your B2B brand from others on such platforms, you need to have an authentic and distinctive brand voice. Admittedly, this can be much more difficult for B2B companies than B2C companies. Well, I’m about to show you that you can establish an interesting brand voice, even in the B2B sphere.

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Brandpoint

NOVEMBER 10, 2020

If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must. I thought that it was interesting but didn’t know how quickly it would become a part of my everyday life.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

JULY 5, 2015

HubSpot State of Inbound, 2014). The average B2B decision maker consumes 11.4 Do you have another content marketing tip for your gated thought leadership? GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. Help Self-Educating Customers. Gartner Research).

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Strategic-IC

JUNE 4, 2018

As the B2B landscape becomes ever-saturated and customer expectations evolve, outbound methods have become increasingly outdated, so marketers have turned to inbound and other strategies such as ABM to deliver personalised, relevant messaging and drive ROI. Read the full case study: 2. Improved Sales Enablement.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Send this page to Print Friendly. Email this to a friend?

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Marketing Insider Group

AUGUST 27, 2015

Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Ask them a question on Twitter or LinkedIn.

Cold Calling 100

Cold Calling Top of Funnel B2B Thought Leadership Ad brokers 100

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 100

Linkedin Generation Marketing Budget Leads 100

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. ” Jack Kosakowski – Global Head Of B2B Social Sales Strategy at Creation Agency.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Sponsor: HubSpot.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Exo B2B

MARCH 16, 2017

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google+, Quora, etc.).

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Metadata

JULY 21, 2022

A lot of B2B companies don’t think they can reach their audiences on Facebook , but that’s not the case at all. Fashion Auto Ecommerce B2B. This micro-blogging site exists to help users connect, communicate, and share their thoughts. Less competition: With 465 million users , Twitter is much smaller than Facebook.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. Most of the time, the topic comes to me because I saw a tweet or read a post that I thought was really interesting. link] #B2B. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

markempa

MARCH 16, 2015

After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership. Check out the B2B Lead Gen Roundtable Group on LinkedIn. I’m learning a ton from members.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120