B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing
Biznology
AUGUST 2, 2021
The yawning gulf between sales and marketing is a fact of life in B2B companies. But in my 25 years in B2B marketing, I have learned a few lessons and truths, some the hard way, but all of them important and practical. So, dear CEOs, if there is friction between your sales and marketing leads, it’s up to you to make a change.
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