Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

B2B Digital Marketer

APRIL 11, 2024

Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. The conversation delves into the importance of processes in data-driven marketing and sales in the B2B realm.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Chatbots and Automated Tools: In the realm of B2B interactions, chatbots and automated tools are revolutionizing customer support.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

Biznology

JANUARY 5, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. It paid off, big time!

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Heinz Marketing

SEPTEMBER 20, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the fast-paced world of B2B marketing, effective communication is critical to winning over potential clients and nurturing existing relationships. Suppose marketing needs help communicating the value of a high-value yet difficult-to-message product.

B2B Sales 108

B2B Sales B2B Marketing B2B Case Studies 108

Biznology

AUGUST 2, 2021

The yawning gulf between sales and marketing is a fact of life in B2B companies. But in my 25 years in B2B marketing, I have learned a few lessons and truths, some the hard way, but all of them important and practical. So, dear CEOs, if there is friction between your sales and marketing leads, it’s up to you to make a change.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep.

B2B Sales 180

B2B Sales B2B Zoominfo Marketing Prospects 180

Navigate the Channel

MAY 22, 2023

Amazon Business’ sales accounted for 1.4 percent of B2B product sales on U.S. percent, many B2B companies remain wary of using the online giant for business sales. There is also concern that committing to selling B2B on Amazon could disrupt traditional sales channels or existing eCommerce.

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. Since it promotes an integrated approach to selling, sales enablement involves both marketing and sales teams.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Schubert B2B

JUNE 22, 2023

When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business. After you have defined your goal and budget, set a deadline, and come up with a list of potential candidates, schedule a consultation call or meeting with each one of them.

Consulting 62

Consulting B2B Marketing B2B Business 62

NuSpark Consulting

SEPTEMBER 24, 2023

Sales wins. Lead Generation for B2B: Let’s Feed Your Sales Teams with Quality Leads Close to Buying Revenue Growth Starts with a Robust Lead Gen Plan I am Paul Mosenson. It’s all about sales. B2B Growth Channels There’s a number of approaches to lead generation for your B2B or SaaS firm.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

KoMarketing Associates

APRIL 30, 2018

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

Consulting 161

Consulting Buy Peer-to-peer B2B 161

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets? Sound right? Accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Webbiquity

JULY 26, 2022

With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Maintaining your data and integrating sales and marketing for alignment is essential in B2B operations. Four Mistakes to Avoid.

Startups 253

Startups B2B Business Budget Programs 253

Heinz Marketing

APRIL 29, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. This effective approach helps a consultative salesperson to perform well in an initial conversation. The Secret to Selling More? Black offers tips for engaging content.

Consulting 52

Consulting B2B B2B Sales Conversion Rate 52

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. We’ll cover: The most common approach to B2B marketing organizational structure Areas that are often overlooked, or need to be tweaked Ironing out your b2b marketing department structure is crucial for your overall strategy.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Sana Commerce

FEBRUARY 7, 2023

When it comes to sales tax for e-commerce, do you have the data and technology you need to stay compliant and avoid fines? Sales tax compliance is complicated enough independently, let alone when adopting a new sales channel , expanding to a new market, or both, it’s important to do your due diligence on the necessary processes.

B2B Sales 98

B2B Sales B2B Work Management Marketing Management 98

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

Avitage

APRIL 26, 2017

Many B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. Sales pipeline quality, volume and conversion rates are both symptom and impact of this condition. This condition is especially evident in companies that are engaged in a complex or solution sale.

B2B Sales 149

B2B Sales B2B Class Consulting 149

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated!

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Dig deeper: How ABM strategies can accelerate marketing and sales velocity.

Marketing Analytics Tools 128

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 128

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. Research and find contact information?

B2B Sales 147

B2B Sales Ad Building Zoominfo B2B 147

Marketing Insider Group

MAY 31, 2023

Customer journey mapping tools can range anywhere from cloud-based platforms to collaborative design tools, but they all have the potential to help you better understand your customers, improve your marketing efforts, and drive more sales. If that’s not enough, you can upgrade this customer journey mapping tool to Canvanizer 2.0,

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Heinz Marketing

DECEMBER 1, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. In Praise Of Pushy Sales People. Consultative Selling May Not Mean What You Think It Means. Consultative Selling May Not Mean What You Think It Means.

Consulting 78

Consulting B2B Sales Top of Funnel B2B Marketing 78

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Nearly two-thirds of B2B tech buyers are now under age 40. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Only B2B

MAY 4, 2022

Let’s speak about how to avoid the unintentional errors you make while scheduling B2B appointments. There are many different B2B appointment strategies to learn and keep up with, but knowing how not to drop the ball is just as important. Let’s talk about some of your mistakes. Don’t run away! No bueno.).

Top of Funnel 118

Top of Funnel B2B Sales Work Management Ideal Customer Profiles 118

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. can increase conversions AND speed time to sale. I can help.”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Heinz Marketing

MARCH 29, 2022

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. People are pestered with hundreds of emails entering their inbox daily, and that number skyrockets for business professionals in the B2B space. Account-Based Sales. How could you incorporate video into your sales efforts immediately? Video Selling.

Sales Cycle 108

Sales Cycle B2B Sales Video Marketing B2B 108

Vidyard

AUGUST 2, 2017

And thankfully, the world of sales is changing because of that second group. Attention and engagement are the new currency of B2B sales, so smart sales people are acting more like consultants than quota-carriers, and the extra effort is paying off. Changing the Attitude and Activity of Sales.

Consulting 64

Consulting B2B Sales Peer-to-peer B2B 64