Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter.

PR 98

PR Media Case Studies Vendors 98

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Look at customer and industry buying trends. Key Takeaways About Data-Driven PR Initiatives.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Only B2B

APRIL 24, 2024

Must Read: 5 Common B2B Demand Generation Pitfalls to Avoid What is Demand Generation? Top of the Funnel (Awareness) : Demand generation strategies such as webinars, industry events, and PR campaigns are primarily aimed at this stage. Contact us to discuss your specific B2B marketing goals and explore how we can help you achieve them.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Drew Neisser

FEBRUARY 2, 2024

An “invisible” B2B recession, budget cuts, and short-termism… it’s not easy being CMO. In this special episode hosted by Julie Livingston on her show, PR Patter , as Drew tackles these timely challenges head on. Here’s to a fantastic 2024.

CMO 52

CMO PR B2B Sales B2B Marketing 52

Navigate the Channel

SEPTEMBER 29, 2023

You can land the whale by simply staying on your toes in terms of industry trends. You spend less because you are doing your deals in the off-season, and your partner is validated because you recognized long-term potential instead of following short-term trends. Get in their business to make business.

CMO 65

CMO Advertising Agencies B2B Storytelling 65

Webbiquity

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity.

Social Media 306

Social Media Work Management Marketing Management Media 306

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing. At Content Marketing World in Washington D.C.,

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Webbiquity

FEBRUARY 7, 2023

Neal Taparia, who runs the word game platform Unscrambled Words , adds that PR can benefit when storytelling with data. “We To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience. Connect with him through Twitter or LinkedIn.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join us today ! We amplify your content for free! What are some other resources available to learn more?

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. The result?

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Oktopost

MARCH 8, 2023

Want to hear more from renowned B2B marketing leaders? An award-winning media relations executive who advises startups on PR in her free time, Lauren can oftentimes be found working as a digital nomad defining and shaping the next trends in travel. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

PR 117

PR Media Transparency Startups 117

Launch Marketing

DECEMBER 8, 2021

To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. Blog: A Guide to Social Media Marketing for B2B Executives. Blog: Three Planning Tools for B2B Marketing Success.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Walker Sands

JULY 16, 2021

From driving awareness to enhancing credibility, data-driven PR is a powerful tool in helping our clients reach their goals. Leveraging our in-depth knowledge of B2B tech and the media landscape, our teams match clients with unique, attention-grabbing campaigns that deliver real results.

Public Relations 98

Public Relations B2B Thought Leadership PR Thought Leadership 98

Champion Communications

JULY 4, 2023

Hyperview , a datacentre infrastructure management (DCIM) software provider, is the latest addition to Champion Communications’ roster of ambitious B2B brands using PR to achieve growth. Founded in 2012 and headquartered in Vancouver, Hyperview empowers operations teams to optimise capacity of their data centre infrastructure, along with (..)

Work Management 62

Work Management Public Relations PR Marketing Management 62

Walker Sands

JANUARY 12, 2023

And the ongoing innovation that continues to take place across the agency ensures we stay at the forefront of B2B marketing trends. Our public relations department has scaled rapidly as we have established deep expertise and thought leadership in high-growth B2B industries like fintech, HR tech, IT services, martech and retail tech.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 98

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

MARCH 13, 2023

Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Congratulations to all our Legal & IP influencers who participated!

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 104

Brandpoint

JULY 8, 2019

Industry leaders are offering an increasing number of these conferences, especially since content marketing is on the rise , especially among B2B companies. The PRSA Classics are essentially the Grammys but for PR professionals. He gave nine trends that companies without colossal marketing budgets can implement. 2017 SMBMSP #96.

Conference 107

Conference PR Storytelling Public Relations 107

Envy

AUGUST 2, 2022

Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing. Ask Yourself, ‘Is A TikTok B2B Inbound Marketing Strategy For Me?’. Trending Sounds Are Key. Psst, you can even tag your video with a specific trending sound but put it on mute.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Heinz Marketing

AUGUST 29, 2021

Although I am no longer in the business of media monitoring as a PR specialist, part of me will always be keen to consume news that is most relevant to me. As many B2B marketers may already know, personalization creates value. By Brittany Lieu , Marketing Consultant at Heinz Marketing. The app quite literally allows you to flip (aka.

Curation 115

Curation PR Tagging Consulting 115

ClearVoice

JANUARY 26, 2024

Potential customers do most of their research online before entering the sales funnel, and while the exact percentage varies from research study to research study, somewhere between 71% and 92% of B2B buyers start with a generic search. In B2B, this looks like an industry leader calling out a recent article or post from your company.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Zoominfo

MARCH 12, 2018

Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. If you’re among the B2B professionals who haven’t adopted programmatic advertising practices, today’s post is for you. The post B2B Programmatic Advertising for Beginners appeared first on ZoomInfo Blog.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Webbiquity

MAY 31, 2016

” — B2B PR Sense Blog. Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards.

Tools 100

Tools Best Practices Enterprise Management PR 100

Conductor

APRIL 29, 2022

SEO is constantly evolving, and it can feel overwhelming to stay up to date on the latest trends, algorithm updates, and best practices. Pat is our in-house SEO expert who is a great follow for anyone interested in staying up to date with the latest SEO trends. Michael has ten years of SEO expertise and B2B marketing experience.

SEO 111

SEO Enterprise Management Digital Marketing Funnels Work Management 111

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. This all applies to them, too.

Conference 108

Conference Generation PR Peer-to-peer 108

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Here’s a few of our favorite B2B Marketing events: B2B Marketing Exchange.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

Event Marketing 104

Event Marketing Paid Search Agency Marketing Management Storytelling 104