SWZD

JANUARY 21, 2021

2020 witnessed a sharp change in consumer behavior due to the pandemic, resulting in the decimation of traditional business strategies. Most businesses understandably adapted and embraced digital transformation if they.

Account Based Marketing 127

Account Based Marketing ABM Trends Digital Transformation 127

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. ” Event marketing budgets are rebounding, but still (for now) focused on virtual events.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. Despite the turmoil, many businesses remain optimistic heading into 2021. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 143

B2B Case Study Case Studies Content 143

The Point

JANUARY 19, 2021

2020 was a year of change for marketers worldwide, much of it not for the best of reasons. Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come?

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Webbiquity

MARCH 17, 2021

Improving your PR efforts and maintaining them at a high level requires paying close attention to the latest trends. Here are five important PR trends to watch in 2021. In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it.

PR 271

PR Trends Ethics Public Relations 271

Webbiquity

JANUARY 25, 2021

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Trend #1: Extreme Minimalism And Maximalism. Trend #2: Parallax Animations.

Design 293

Design Trends Marketing Websites Gartner 293

KoMarketing Associates

FEBRUARY 16, 2022

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. Social Media and B2B Marketing Success. Email marketing (55%) came in the second spot.

Social Media 273

Social Media ROI Social Marketing Media 273

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. B2B Marketers and Social Media Channels.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

AUGUST 31, 2021

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips. In terms of data-driven tactics, about 50% of B2B marketers have centralized customer data, while almost 20% intend to have this in place in the coming months.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Biznology

DECEMBER 15, 2021

Going into 2021, the world was upside-down, and the general uncertainty about everything in our personal and professional lives convinced me to lay low. But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. Astonishingly, many of them turned out to be true, or mostly so.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. B2B Buyers Are Getting Younger.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Webbiquity

JULY 13, 2021

Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends. And 54% (4.2 billion) are active social media users.

Internet Marketing 314

Internet Marketing Mobile Marketing Social Media Google 314

Tony Zambito

OCTOBER 26, 2020

For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades. Interactions : how do we redesign sales and marketing interactions with buyers?

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Is it leads? Determine your KPIs.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Heinz Marketing

JANUARY 2, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021. Great read via Marketing Profs. Right-Level Selling.

Buyer Personas 122

Buyer Personas B2B Storytelling Youtube 122

Zoominfo

DECEMBER 23, 2020

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. B2B Database New Year’s Resolutions.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Top Rank Marketing

FEBRUARY 7, 2024

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

Zoominfo

FEBRUARY 16, 2021

According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.).

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Zoominfo

FEBRUARY 8, 2021

Three trends appear to help drive the increased funding in 2020: . Companies Digitize, Investors See Opportunity in B2B Tech. This adoption of new tools spurred early-stage funding in favored B2B companies. From April 2019 to April 2020 86% of investments went to B2B startups. 2020 forced businesses to digitize quickly.

Trends 230

Trends Startups Zoominfo Paid Search Agency 230

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Marketing automation is already a $7.25

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

Heinz Marketing

MARCH 19, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. If you read any B2B Marketing Trends for 2021 article, you’ll likely find marketing with empathy is a hot topic. But marketing and selling with empathy shouldn’t be a new practice. Marketing to Humans. Human people.

Planning 135

Planning Marketing Management Storytelling B2B Sales 135

ClearVoice

DECEMBER 8, 2021

As we approach the end of 2021 and launch into a new year with new marketing opportunities, here are some of the top trends, tips, and news tidbits to look out for. Digital Marketing Trends: Twitter enhances e-commerce support with ‘Live Shopping’ experience. Take a breath, reader.

Trends 115

Trends Examples Paid Search Agency Advertising Agencies 115

Launch Marketing

DECEMBER 8, 2021

2021 was a year of adapting to challenges, changes, and the unexpected. Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. Blog: A Guide to Social Media Marketing for B2B Executives. Blog: Three Planning Tools for B2B Marketing Success.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% So, clearly, the platform has a lot of potential for B2B marketers. more likely to know about products and trends before their peers. in the 55+ category.

Lead Gen 114

Lead Gen Hubspot CRM Peer-to-peer 114

Biznology

JANUARY 10, 2022

Our contributors predict that data privacy, cyber security, social media, AI and voice will be areas of focus for business, marketing and more – and we reflect on why we make New Year’s Resolutions. The Great Resignation seemed to be most-used phrase last year as millions of Americans left their jobs in 2021. Jen McClure. Mike Moran.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

JANUARY 21, 2021

Welcome to 2021! We will continue to dive deeper into these and other hot topics and important trends in a series of articles and Consultants Collective Conversations online events. Change management communications, employee and leader engagement, communications, and marketing. Stay tuned! Gurmeet Ahluwalia. Mark Dollins.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

ClearVoice

JANUARY 10, 2022

Though the start of a new year is a good time to reflect on what you learned last year and what you hope to learn in the new one, you undoubtedly already know that to be an effective marketer, you need to keep up on updates from week to week and month to month — not only year to year. Brands are continuing to find success in mobile apps.

Studies 124

Studies Research Emarketing SMS 124