Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

Social Media 50

Social Media Media Copyright B to B 50

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL. Sellstrom/SureWerx and more.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

MLT Creative

MAY 17, 2010

Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn., reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. Cick here to follow this list.

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Social Media B to B Media Advertising Agencies 40

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own. Thursday, Oct.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. In what seems a matter of months, social network marketing has become the rage.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Paul Gillin

OCTOBER 7, 2010

And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. It seems only natural that online social interactions should be part of this profile. Social CRM introduces potentially enormous new complexity to the process. I encourage you to restrain your enthusiasm.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Social Pros Transcript For Your Reading Enjoyment. I’m B-to-B.

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Paid Search Agency Companies Work Management Facebook 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Google Announces New Offerings in Real-Time, Mobile and Social Search. Salesforce.com announces Chatter, social computing for enterprise companies. Marketing Automation gets Social – the first major announcement about social marketing automation. Social Networking Sites Account for More than 20 Percent of All U.S.

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Paid Content Online Marketing Paid Search Agency Web 2.0 48

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. We have seen many survey and polls on your blog.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. Emerson Process Experts was born. Those stories are rich in the keywords that customers use.”.

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BtoB B2B B to B Blogger 50

MLT Creative

MARCH 1, 2012

You have things to sell, and limited time and resources to create social media content that is both human and helpful. Over the past few years I’ve tried various apps to better organize my social media efforts, but most of the time it’s just me manually tweeting and learning from those I follow.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

OCTOBER 14, 2011

Guest blogging, like most things in social media, works best if it’s a two-way process. Guest blogs by MLT Creative staff: The Content Marketing Fail, aka “the Twinkie Effect” - Billy Mitchell for The Social CMO. Late to the Social Media Dance? Pace Yourself. Are You Hungry For More B2B Sales?

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

MLT Creative

SEPTEMBER 8, 2011

I was much more successful with my efforts to increase my engagement on Social Media. Goal: Engage daily on social media. I neglected to contribute on the Focus network at all. Next month: Explore Google+, Blog 10 times, Keep up my newly heightened engagement on social media, and lose another 10 pounds.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

AUGUST 12, 2011

It could be about marketing, social media, blogging or life, and whether you’re curious, inquisitive, contrarian or doubtful, he’ll often reply. That’s an unusual quality among social media gurus. I have hundreds, if not thousands, of new professional contacts through social media engagement.

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Advertising Agencies Business B2B B to B 40

Adobe Experience Cloud Blog

JULY 6, 2010

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Brian Solis of FutureWorks kicked off the next session, Visualizing the Opportunity for B2B Marketers in Social Media.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

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ROMI CMO Enterprise Management Work Management 100

Paul Gillin

JANUARY 26, 2016

Then do what Tom Pick and Tony Karrer of B2B Marketing Zone did – make it easy for people to compose posts like this one and share the book through their social networks. Your contributors will be flattered to be included and you will get to tap into their often substantial followings.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Biznology

JANUARY 6, 2016

His organization provides a host of publications, lively events, training, and networking opportunities serving the B2B marketing community. I wish I could explain why the U.S. has struggled to sustain similar businesses. Theresa and I were thrilled to share the case in our new book. Great job, Mark!

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Buzz Marketing for Technology

JUNE 27, 2008

Network Monitoring. Relationship Building/Networking. Social Responsibility. Presented by CIOs and other senior level executives, these invitation-only programs offer timely topics and strong networking. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. To spread your reach without breaking the bank, seek out opportunities to be interviewed for podcasts by well-known traditional and social media types in your industry.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

The ROI Guy

SEPTEMBER 3, 2010

According to MarketingSherpa and IDG, “Social Media and blog content have the hype, but lag considerably in connecting with buyers, behind other more traditional marketing tools, particularly white papers, competitive comparisons and buying guides, and peer best practice / benchmarking tools.” of respondents) and peers (28.7%).

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Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Digital Marketer

MARCH 18, 2021

Dr. Pelè is a bestselling author, musician, educator, and Founder of VelocityJam , where he partners with professionals to build social velocity, which turns their authentic content into clients. When you think about all the time you spend on social media all the time, you spend on your website on LinkedIn and so on and so forth.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Heinz Marketing

DECEMBER 24, 2018

I think maybe five years ago, the big buzzword in B2B was maybe “social selling,” “social media.” We are here live every Thursday at 11:30 Pacific, 2:30 Eastern, as part of the Funnel Media Radio Network. Thank you so much to everyone who is joining us on the live feed.

Marketing AI 74

Marketing AI Top of Funnel B to B Enterprise Management 74

B2B Digital Marketer

SEPTEMBER 15, 2020

He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. People are spending eight hours a day on social media. So that’s what we have dedicated our life to be doing specifically for B to B companies.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. Social: Session 1: Social Selling – The IBM Transformation.

Process 50

Process Word of Mouth Forecasting Lock-In 50

B2B Digital Marketer

AUGUST 25, 2020

And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. And you’re able to actually create better relationships with these, these, uh, potential partners than you would before in a networking situation, because you’re eye to eye, right? I know this person.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

Biznology

JANUARY 3, 2019

Shane Schick’s Toronto-based B2B News Network is a top source for up-to-the-minute news in our industry. In this world of disappeared media, Shane deserves a lot of credit for running a successful publishing business. He’s the insightful blogger of ChiefMarTech and program chair of the informative conferences. Great work, Scott! .

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Leading Results Rambings

OCTOBER 22, 2013

When it’s not the web, it’s your referral network, and it’s often both. Most importantly, they will look at your customer acquisition process holistically – that is, how the web, social media, content marketing, referral marketing, and traditional marketing all work together within your customer’s buying process.

Small Business Marketing 74

Small Business Marketing Consulting Work Management B to B 74

B2B Digital Marketer

APRIL 29, 2021

Marketers and business owners are doing more digital marketing activities and using digital media in order to attract the right clients and customers. It replaces the traditional marketing methods that we typically used, especially that businesses are online more than ever. Maryna Burushkina (01:07): Yeah, that’s a great question.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers?

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Digital Marketer

AUGUST 17, 2020

And so when we start talking about B to B digital marketing, you know, we want to stand out and we want to do something that causes people to, you know, raise their curiosity level, draw them in all of those things that are, that are critically important, but we have to modify what we’ve been doing in order for that to happen.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Buzz Marketing for Technology

JUNE 27, 2008

Network Monitoring. Relationship Building/Networking. Social Responsibility. anyone within their network who can help them solve a problem. Research & Analysis. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Infrastructure. Disaster Recovery.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Heinz Marketing

DECEMBER 2, 2019

If you’re joining us live on the Funnel Media Radio Network. And before we go there, I’ve got to remind everybody that for you true Mountaineer fans out there, we do a show here on the Funnel Radio Network with West Virginia University’s school of online data marketing communications. We do it every morning here.

Top of Funnel 49

Top of Funnel Marketing Proposals Template Work Management 49

B2B Marketing Zone Posts

JANUARY 4, 2011

How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Congrats to all for making the list!

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Biznology

MARCH 28, 2013

PR, or media relations, to persuade others to write interesting and favorable things about your products, or highlight your expertise and experience. Social media, for distributing your content to followers, and inviting them to share it with their networks.

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B2B Marketing Advertising Agencies B2B SEM 80