ViewPoint

OCTOBER 6, 2015

There are great technologies that allow us to serve relevant ads, content and other online interaction opportunities to the accounts and contacts we care about. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. Three key sales content challenges The discussion turned to getting sales content “right,” which is easier said than done.

Research 40

Research B to B Webcast Content 40

Hinge Marketing

NOVEMBER 1, 2013

Relevance Gap. Understanding the key issues and priorities of target audiences goes a long way in helping firms talk about their services in a way that is relevant to their buyers. For example, “We have great people.” Thus, the relevancy to key issues and priorities is not answered for the client.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

Biznology

AUGUST 17, 2018

I’ve explored ABM before— with interviews here and here , for example. As getting a sales meeting requires more and more touches, and we seek improved relevance through personalization, the messaging process can become overwhelmingly complex.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Webbiquity

JUNE 17, 2014

Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes. Sarah Pern examines “four major business growth strategies identified by the Ansoff Product-Market Matrix and shows you how to develop marketing strategies that are aligned with achieving the business goals you want.”

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

B2B Digital Marketer

SEPTEMBER 29, 2020

07:23 – Real world example: CX Global Media competitor. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. Nicoline Maes ( 15:45 ): Um, you need to, she, you need to check your ads relevancy. Timestamps/Outline.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Vidyard

MAY 18, 2017

Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing. You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Paul Gillin

JULY 8, 2010

This section describes the requirements that are most relevant to Oracle employees participating in social media of various kinds (Oracle hosted and external). For example, employees must not post comments related to legal documents such as Oracle’s software license agreements. REQUIREMENTS. Follow the Code. Respect Copyrights.

Social Media 50

Social Media Media Copyright B to B 50

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. For example, we’re not saying ‘sales training is better online compared to traditional training.’ It will come off as encroaching.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Adobe Experience Cloud Blog

APRIL 22, 2009

Heuristics guide which options and information get considered and which get rejected, and they help us simplify complex decisions to their relevant core. Tags: Branding Modern B2B Marketing b-to-b b2b branding business to business buying Enquiro marketing Marketo research. Yet personal risk is a huge factor in B2B buying.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

The ROI Guy

JULY 23, 2015

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

MLT Creative

DECEMBER 22, 2011

b2b OR b-to-b marketing. Since the anchor text for a link is usually descriptive of the page it links to, the inanchor: syntax can be a useful way to limit a search to relevant sites. EXPLANATION. No operator produces results for all word combinations and each word separately. Business marketing strategic plans.

B2B 40

B2B B to B Advertising Agencies Domain 40

The ROI Guy

SEPTEMBER 17, 2010

For example, the typical B2B prospect receives an average of 20.3 Content such as relevant case studies illustrating the value others have received, benefit and ROI calculators help to prove bottom-line impact and assure that solving the problem will drive savings and other business benefits.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. As a common example, an Internet empowered prospect will often self-diagnose their issues, but may not do so completely or accurately.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

MARCH 8, 2012

I’m B-to-B. For example, we did on LinkedIn, we’ve done this closed group of influentials in the industry , the shipping circle, it’s called, where we ask questions like, “What’s the next big innovation that will turn the industry upside down? I make ball bearings. I can’t do social media.”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Finally, make sure your site is well optimized for those phrases that are both frequently searched and most relevant to your prospects. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

Paul Gillin

OCTOBER 11, 2012

For example, instead of posting a headline and a link to an article about cloud security, formulate it into a question: “This article on Cloud Computing Path makes the case that the recent Dropbox security breach proves that the cloud is not yet secure enough for the enterprise. Please add your own as comments. Ask Questions.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Heinz Marketing

DECEMBER 24, 2018

Every week we are featuring some of the best and brightest minds in sales and marketing, especially in B to B. In marketing, the data is so, so important, but back in 1995, especially in B to B, not something that was thought of a lot. Anil Kaul: Let me give you a couple of examples. That’s fantastic.

Marketing AI 85

Marketing AI Top of Funnel B to B Enterprise Management 85

Bound360

DECEMBER 4, 2017

James Carbary: Welcome back to the B to B Growth Show. For example, aerospace and automotive, they tend to go to a certain section of our site, which is more in the general area, not the industry-specific area. If they come from a particular IP address to point them to resources that we know are relevant to them.

Website Personalization 53

Website Personalization Personalization Marketing Websites Allocation 53

B2B Digital Marketer

APRIL 29, 2021

It’s relevant and living, not static or stale. It’s relevant and living, not static or stale.” When COVID hit, when you actually use real time data, you can do fresh, updated in real time and then really see, okay, what’s actually relevant today. Data is more fresh – updated in real time.

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

B2B Digital Marketer

AUGUST 25, 2020

And so, and then from a classic example of been there done that is that, you know, sales goes out there and sell something that when it gets landed at the feet of operations is like, you’re going, wait a minute. And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. There’s a lot of branding.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

SEPTEMBER 8, 2020

Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. Or just let me say, you know, digital B to B marketing? Um, in fact, I think that, you know, things like white papers, for example, uh, analysts, white papers.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

B2B Digital Marketer

MARCH 8, 2021

You update it and make sure everything written is relevant to the audience. Topic makes it easier for digital marketers to create relevant content. Um, Google, you know, can find the specific paragraph in your content that would be relevant for a specific search. If you’re like me, you clicked it a dozen times.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

B2B Digital Marketer

OCTOBER 13, 2020

Jim Rembach ( 03:54 ): Well, even as you’re talking, I started thinking about one of the big pitfalls curses threats, because when you start talking about more people being added to the decision making process, just take that 40 example. You threw out all come to the party at the same time. Joey Knecht ( 04:12 ): Nope.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

B2B Digital Marketer

SEPTEMBER 22, 2020

Well, I came into B to B marketing through a fairly security route because I I’m an engineer by background. Jim, a good example of that is yesterday. So let’s, let’s take a couple of examples, um, artificial intelligence. What does a digital, you know, B to B marketer really need to be asking themselves?

B2B Thought Leadership 52

B2B Thought Leadership Work Management Lead Ranking Marketing Management 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. There are other ways to measure return (for example, improvement in customer satisfaction scores), but unless those outputs can be measured financially, they really don’t qualify as considerations in ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Online Marketing Institute

JANUARY 4, 2011

Having multiple contributors ensures your blog will be a compilation of multiple viewpoints and relevant expertise that attracts a variety of readers. He also leads by example: Berman contributes to the blog each Monday. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Digital Marketer

AUGUST 17, 2020

And so when we start talking about B to B digital marketing, you know, we want to stand out and we want to do something that causes people to, you know, raise their curiosity level, draw them in all of those things that are, that are critically important, but we have to modify what we’ve been doing in order for that to happen.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Nudge.ai

JUNE 21, 2018

I mean, I know we’re going to be talking about staying in touch with people and how to engage in longer sales cycles and stay relevant, but I’m just kind of curious from my own perspective, where do you see this sales tool market right now as it matures? You want to run B to B sales? Where do you see us right now?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

B2B Digital Marketer

APRIL 1, 2021

Jim Rembach (03:43): Well, as you’re talking, I may start thinking that, well, this isn’t relevant to me because I’m not a marketing team. For example, people will say, you know, well, Hey, I’m a digital marketer too. I tell a story in the book about an example of that very thing. Jim Ewel (14:38): Yeah.

Planning 52

Planning Work Management Marketing Management Business 52

Heinz Marketing

DECEMBER 2, 2019

Matt: Well, one example I usually give when we talk about the importance of having templates and tools in some cases is, in sales you tend to have unique conversations with prospects in every case. Why should a marketing manager in a B to B company prioritize improving templates and consistency of tools and sales documents?

Top of Funnel 52

Top of Funnel Marketing Proposals Template Work Management 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Published by Hubspot, May 2010. Don’t Answer Questions.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

JUNE 29, 2011

When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant. However, since buyers have been impacted by successive downturns and forced to “do more with less”, they are more pressed for time than ever before.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Search engines look at on-site factors to determine relevance, but at external links to gauge authority. Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Updated B2B Facebook Page Examples with Data , July 23, 2010. Share this on Bebo.

Ning 40

Ning Paid Content Facebook Sales Management 40

A Better Jones

AUGUST 2, 2019

Kasey: But I will also say Lucas and my friendship is a really great example of how building your personal brand can lead to more than just business stuff, because it was really, yes, we are, I'm friends with John Barrows and Lucas works with John. And then I've also done B-to-B side sales which is where my heart is.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61