Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B 120

B to B Lead Generation B2B Marketing Generation 120

Seismic

MARCH 29, 2019

Wherever you are, whatever you’re schedule looks like, we’ve found options ranging from in-person events to online training courses that’ll work for you. At the event, you’ll be joined by over 2,000 sales and marketing leaders for two days of extensive content. Seismic Sales Enablement City Tour. When : 2019. SiriusDecisions U.S.

Training 53

Training B to B Gartner Work Management 53

markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

The Freeman Company

APRIL 11, 2016

Celebrating brand experience innovators.

B to B 40

B to B Event Marketing Marketing Brand Identity 40

AgencyEA

MARCH 19, 2018

This pinnacle event marketers’ conference brings together more than 1,500 marketers from around the world. As event experts, we’re naturally fond of immersive experiences. Consider joining this field trip to Oracle University to learn how this tech brand is reinventing its event strategy and portfolio. Oracle: B2B Field Trip.

B to B 70

B to B Dwell Advertising Agencies Conference 70

Avitage

JANUARY 28, 2016

Research from the analyst firm SiriusDecisions (B-to-B Content Creation Costs and Outputs) shows B2B organizations are challenged to identify their true content spend. These costs are embedded in events, projects, or are too difficult to identify or calculated. Even SiriusDecisions was surprised by the results.

Cost 120

Cost Organization B to B B2B 120

Leadspace

NOVEMBER 6, 2019

Specifically: Extreme Networks, Microsoft and SAP were among the winners of the “ Programmes of the Year ” awards, having been “selected from a field of leading b-to-b organisations and achieved significant and innovative results that were integrated across revenue-generating functions.”. Sign up here.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

The Freeman Company

JUNE 1, 2016

Insights on audiences, event measurement, and brand experiences

B to B 40

B to B Brand Identity Branding 40

Heinz Marketing

MARCH 26, 2022

B-to-B Marketing Doesn’t Have to Be Boring. The most important takeaways from the Ad Age In-Depth: Unlocking the Metaverse event where Metaverse leaders all connected virtually were the upcoming trends that brands need to keep an eye out for. Thank you, Asa Hiken , for summarizing the key takeaways of this event. .

Analysis 93

Analysis B2B B to B Paid Search Agency 93

The Freeman Company

MAY 2, 2016

Insights on event strategy, ROI, and Cisco’s collaborative culture

B to B 40

B to B ROI 40

The Freeman Company

NOVEMBER 1, 2017

The launch of the BMW All-New BMW 5 Series in Singapore is honored as a top B-to-B environment

B to B 40

B to B Event Marketing Marketing 40

The Freeman Company

APRIL 10, 2017

Elevating the brand experience channel with industry MVPs

B to B 40

B to B Event Marketing Brand Identity Branding 40

The Freeman Company

MARCH 2, 2017

A strategic and creative analysis of the mega mobile event

B to B 40

B to B Analysis Creativity 40

The Freeman Company

MAY 13, 2015

Want to create an event people wouldn’t miss for the world? Hint: It’s all about lovin'

B to B 40

B to B Tips 40

The Freeman Company

APRIL 19, 2016

Tips on innovation from the industry’s best and brightest, as curated by Event Marketer

B to B 40

B to B Curation Brand Identity Branding 40

Lattice

NOVEMBER 24, 2015

As soon as we heard about the event, we knew that it was right up our alley. The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. I started to lose count of how many sessions mentioned or discussed predictive initiatives throughout the event.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

InsightSquared

MAY 1, 2019

We’ll have several leading analysts at the event, including Dana Therrien, Julian Archer, and Anthony McPartlin who will share their research, data and insights on what is truly working and what is not in the rapidly evolving field of revenue operations.

B to B 47

B to B Peer-to-peer Webcast Lead Scoring 47

Biznology

JULY 23, 2014

They still rely on trade shows and events for product information–second only to peers and colleagues. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB' They like print materials, for brochures, checklists, handbooks, case studies.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Marketing Insider Group

OCTOBER 22, 2013

According to AdAge’s Antony Young , one of the main takeaways of the ANA event: ”consider content over advertising.” GE’s CMO Beth Comstock was one of the speakers at the ANA event supporting this approach. It’s great to see a B to B brand not taking itself too seriously and having a bit of fun.

Advertisements 100

Advertisements Advertising B to B Content 100

The Freeman Company

MAY 16, 2017

Q&A with B-to-B Dream Team Captain Helen Stoddard

B to B 40

B to B Twitter Brand Identity Branding 40

Leadspace

NOVEMBER 5, 2015

SiriusDecisions is holding their first Technology Exchange event in just a few weeks on November 19 – 20th at the Grand Hyatt in San Francisco. Specificity Over Scale: The Future of B-to-B Sales, Marketing and Product Technology. Analytics: Proficiency and Application in B-to-B Sales, Marketing and Product.

B to B 48

B to B B2B Marketing Account Based Marketing B2B 48

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Search Engine Land’s LinkedIn Group is a go-to destination for discussions on all facets of search engine marketing but specifically aspects of search technology, campaign execution, and news related to conferences and events run by Third Door Media (the organization that runs Search Engine Land). Salesforce.com.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

markempa

APRIL 24, 2009

MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Smashmouth Marketing

NOVEMBER 6, 2013

jblock: When it comes to live events, you''re judged by the quality of the coffee. siriusdecisions: @Marisa_Kopec "Understanding buyer personas is where b-to-b meets b-to-c" [link]. @izjay: Most #SDSummit delegates say their next technology purchase will be in the category of business intelligence/analytics.

B to B 100

B to B Buyer Personas Budget Programs Rules 100

Televerde

MAY 17, 2018

This event provided insight into the broad spectrum of sales and marketing through lunch-and-learns, product showcases, case studies, keynotes, and yes, even over many plates of hors d’oeurves and seemingly endless cocktails. Now we’ve fully rebounded from the SiriusDecisions 2018 Summit.

Demand 69

Demand B to B Case Study Case Studies 69

The Freeman Company

OCTOBER 16, 2018

Q&A with Event Marketer B-to-B Dream Team Member Laine Mann of Pfizer

B to B 40

B to B Creativity Brand Identity Branding 40

MLT Creative

DECEMBER 2, 2011

Here's what's on tap for marketing industry events for December. This event provides the perfect, yet casual venue for networking, great food, and company. Click this event's title above to know more. The changing nature of our industry propels us to stay on top of the latest trends.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Stevens & Tate

JUNE 20, 2019

The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL. Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. LOMBARD, IL.,

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads?

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

Leading Results Rambings

JULY 8, 2013

This is also, by the way, why weekly referral groups like BNI can be much more effective than monthly chamber of commerce type events. B-to-B Marketing Content Marketing Lead Generation Linked-In Referral Marketing Sales Social media Facebook friends LinkedIN Social networking Using LinkedIN'

B to B 71

B to B Social Networks Network Marketing Broadcasting 71

DemandBase

MAY 17, 2019

This year featured many of the staples that have built this conference into a must-attend event: 200+ sessions with an array of content to satisfy any appetite, plenty of networking time, a charity run I’ve managed to avoid for three straight years, and an overall atmosphere of energy and optimism about the future.

Account Based Marketing 40

Account Based Marketing DemandBase B to B ABM 40

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Social media use soars among b-to-b marketers. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Twitter announces an API to help control, standardize and mainstream retweeting. Google improves Google Reader. July 2009 Online Marketing News. Microsoft now powers Yahoo! Magazine Ad Pages Decline.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

DemandBase

OCTOBER 2, 2018

While b-to-b marketing leaders have evolved, many of the teams and roles in their organizations creating areas of specialization and centers of excellence for areas such as content, portfolio marketing and communications have overlooked field marketing. Field Marketing uses ABM for roadshows, events, and 1:1 marketing initiatives.

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

markempa

OCTOBER 28, 2005

MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. « Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it.

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120