Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. The Challenges and How Weekly Blog Content Can Be the Answer. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. Image: SEMrush.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

Marketing Insider Group

JULY 13, 2020

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. How Can My Business Benefit from Blogging?

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Sword and the Script | B2B

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

Cost 159

Cost Analysis B2B Content 159

Marketing Insider Group

AUGUST 20, 2020

Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals. The SaaS company’s content strategy was blog focused, so the KPIs (key performance indicators) reflect this. Assisted conversions describe when a user clicks from a blog page to a conversion (i.e.,

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs. But distinguishing the good AI blogs from the bad can be a real challenge. AWS Machine Learning Blog. Machine Learning Mastery.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

KoMarketing Associates

JUNE 9, 2014

B2B Online Marketing Blog Content Marketing' Shout out to my colleagues Derek , Jeremy , and Casie for helping me get this crossword up and running…going out on a limb here and saying technology is not my strong suit.) .

Content Marketing 120

Content Marketing Content B2B Marketing Trust Marketing 120

Visitor Queue

AUGUST 28, 2020

The post What’s the Average Cost Per Lead for Different B2C Marketing Channels in 2020? appeared first on Blog Visitor Queue.

Cost per Lead 98

Cost per Lead Cost Advertising Channels Leads 98

Hinge Marketing

JANUARY 28, 2019

These high-growth professional services firms grew 5X faster than the average service provider. Both average- and no-growth firms had median marketing budgets of 3%. For instance, high-growth firms are able to publish two guest blog posts a month while no-growth firms struggle to secure even monthly posts. But there is hope.

Marketing Budget 96

Marketing Budget Differentiation Case Studies Budget Programs 96

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

ClearVoice

APRIL 1, 2022

While these entrepreneurs and their companies may aptly handle business operations, it’s not uncommon for smaller things to fall through the cracks… even if those seemingly small things — like building a blog — can help grow their business in a big way. Businesses that push out 16 or more blog pieces per month receive 3.5

Advertising Agencies 104

Advertising Agencies Paid Search Agency Content Ad Frequency 104

Marketing Insider Group

MAY 16, 2017

In case you haven’t heard, vlogging is the new blogging. Research shows that businesses are, on average, creating 18 vlogs a month. The post Blogging Or Vlogging – Which One Is Right for Your Brand? Yep, vlogs. Just using the term ‘video’ in a […].

Brand Identity 233

Brand Identity Branding Video Marketing Research 233

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

ClearVoice

JUNE 30, 2022

Writing a blog post can be a fun practice. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic. One of the most important pieces of SEO knowledge you can understand relates to ideal blog post length.

Keywords 102

Keywords Paid Search Agency SEO Blogger 102

Webbiquity

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” The average social media manager in the U.S. Social media managers who work as freelancers or for agencies also earn slightly more on average than corporate social media marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. This scenario not only illustrates the ease of the modern buyer’s cycle but also, the variety of options that are now available to the average consumer.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Webbiquity

MARCH 1, 2022

“Engagement times increased substantially in 2021, with average session time up by 46.6% and average view time by 62.6%.” Known visitors spent on average twice as long viewing content as unknown visitors. Per the report, “The average number of known visitors per account grew by thanks to increased focus on ABM.”

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

OCTOBER 31, 2023

The average click rate for SMS messages is 7.4%, with top-performing ecommerce vendors exceeding 10%, compared to 2-3% and 4%+ respectively for email marketing. The average conversion rate for email newsletters is 1%, compared to just 0.19% for SMS messages. SMS messages are more engaging than email. Yes, it’s an ad.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Square 2 Marketing

MAY 25, 2021

Use These 6 Best Practices To Drive More Leads With Your Blogging Strategy. Blogs – nearly every business has one, but many aren’t making the most of this crucial marketing tool. Businesses that blog not only get 55% more website visitors than companies that don’t , they also produce an average of 67% more monthly leads.

Organic Leads 122

Organic Leads Practices Resources Marketing Strategy 122

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. And if you are looking for the best ways to increase traffic to your blog, you need to be both an artist and a scientist. Let’s jump into these seven tips that will make your blog articles gain both traffic and traction. Use SEO in natural ways in your blog articles.

Traffic 96

Traffic Tips Psychographics FAQ 96

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. agency, contractor, etc.).

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. And with the right blog content, this seemingly small thing could result in big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

accelerate agency

JUNE 6, 2020

That may be because they don’t have a good handle on average UK SEO costs. Our definitive guide to the average cost of SEO in the UK will remedy that. What we need to get to grips with before we talk about the average costs of SEO services in the UK is how those organisations charge. Per Project. for pages ranked tenth.

Marketing Budget 59

Marketing Budget Enterprise Management Cost Work Management 59

Marketing Insider Group

MAY 1, 2023

87% of marketers say that video provides a positive return on investment (ROI) Source: Wyzowl And, 83% of marketers say that video marketing has helped increase the average time spent on their website. People consume an average of 18 hours of video each week Source: Wyzowl That works out to about 2.5 Video Marketing Channels 15.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. B2B content marketers serve an average of four audiences. The average number of audiences B2B marketers create content for is four. The average content marketing budget is $185,000.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Marketing Insider Group

MAY 19, 2014

Our Average Attention Span Is Now 8 Seconds – 1 Second Less Than A Goldfish. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. The average office worker checks their email 30 times every hour. Content on the internet tripled between 2010 and 2013.

Social Media 100

Social Media Mobile Advertising Media Stats 100

NuSpark Consulting

OCTOBER 9, 2017

It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days. Perhaps you could get away with creating fewer blog posts. You can even use HubSpot’s Blog Topic Generator.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Today’s blog post gives you the five key steps to develop a data-driven sales strategy. And there you have it—the June installment of ZoomInfo’s B2B Blog Post Round-Up series.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118