Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes. Get MarTech!

Email Marketing 102

Email Marketing Gartner Peer-to-peer Privacy Policies 102

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. The generation of multiple text options based on the advertiser’s original copy to better reach selected audiences. Image expansion. Text variations. Get MarTech! In your inbox.

Paid Search Agency 137

Paid Search Agency Features Ads Marketing AI 137

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Consider audience research as the starting point of channeling budget and resources so you gain the best returns.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Contently

AUGUST 11, 2022

With owned content marketing, you take that same $500 and work with a skilled creator who produces an asset that truly helps your audience. That article drives 500 clicks through email and social, and continues to drive results for months to come. It can be optimized for search and distributed through your organic channels.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Webbiquity

OCTOBER 21, 2020

Creating an appealing visual brand that’s unique and pleasing to your target audience is essential, with the caveat that it has to work within your digital marketing channels. Don’t buy through “review sites” and give your money to Gartner. They uncover how their audiences act across their most-used channels.

Branding 294

Branding Brand Identity Mobile Advertising Touchpoints 294

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. In the Gartner survey, only 18% of respondents said they are “primarily excited” about impacts the metaverse may have, while 21% said they were “primarily concerned” about the metaverse. If it’s not Facebook, it’s a big retailer.

Gartner 138

Gartner Paid Search Agency Opinions Internet Marketing 138

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Oktopost

DECEMBER 21, 2023

Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Marketing Insider Group

FEBRUARY 23, 2021

Your target audience should see themselves as the protagonist (hero) in your stories. Place them in strategic locations and repurpose them to get in front of a larger audience. Case studies should be relatable and compelling to your target audience. Source: Gartner. What are Case Studies in Content Marketing?

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Oktopost

DECEMBER 20, 2023

Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions. According to a study by Gartner, 41% of SDRs cited “messaging” as their biggest challenge. For success, all B2B sales cycles will always need human interaction and guidance throughout the funnel.

Top of Funnel 75

Top of Funnel Lead Scoring Lead Ranking Ideal Customer Profiles 75

Tomorrow People

JUNE 1, 2021

Know who your audience is and what they want. Surveys, social media feedback, consumer reviews, and one-to-one persona interviews are all useful here. Once you’ve identified and defined your target audience, you’ll be better positioned to craft an authentic, meaningful message you can deliver through the right channels.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Webbiquity

OCTOBER 28, 2020

In response to working from home, mask wearing, social distancing, and limited travel, people are craving connection more than ever before. So, if all your business is doing is throwing money at outdated marketing techniques and ad campaigns, you could be missing out on what your target audience really wants. Connect With People.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. With these ads, brands are offering their audience comfort and stability with established icons. With these ads, brands are offering their audience comfort and stability with established icons. “I

Advertising Agencies 110

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 110

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects. Gauging keyword popularity and competition with tools like MOZ and SEMrush.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Biznology

AUGUST 2, 2017

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Especially for social media sharing, they would need a catchy title in the first frame (and poster frame). But it’s hard to remember lists. Why not use video for differentiation?

Differentiation 141

Differentiation Video Marketing Comparison Gartner 141

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Gartner ) The AI market size value will reach $196.63 According to Search Engine Land , this builds an accurate profile of your audience. billion in 2023. G2 ) As of January 2023, 4.76

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Webbiquity

JUNE 25, 2019

According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.

Rules 229

Rules Optimization Cable Gartner 229

DAGMAR Marketing

MARCH 12, 2024

75.78% of consumers have used social media to search for or discover new products and brands. Prioritize building relationships with your audience. Social media is the new hot spot for online search. Social media is the new hot spot for online search. 44% of businesses have leveraged AI for content production.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. This process involves assessing a lead’s fit for your offerings based on specific criteria.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media? billion, are active social media users.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Content4Demand

JANUARY 7, 2021

Companies can have their own variations of what they mean when they say “intent data,” but I like Gartner ’s definition: It’s an aggregate of observed digital behavior that’s collected through first- and third-party sources before buyers raise their hand to talk to sales. Image courtesy of Gartner. What Is Intent Data?

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Technology promises to help in multiple ways.

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

Only B2B

FEBRUARY 11, 2024

Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. It’s like the treasure mcap you’ve created, offering deep insights into your audience’s interests and behaviors. Must Read: How to Collect B2B Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. People follow brands on social to stay up to date on new products and services.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

Webbiquity

NOVEMBER 28, 2023

By using efficient website builders , B2B businesses can create specific landing pages tailored for distinct segments of their target audience. For instance, do you know when your target audience is most active on Facebook? These testimonials act as social proof , reducing the perceived risk of choosing your brand.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Animalz blog

FEBRUARY 25, 2024

Gartner expects a decrease of 50% or more by 2028. Many folks now get information from other content formats – videos, social posts, or emails. The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. SEO arms race. Most keywords in most industries are heavily contested.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

Social Media 128

Social Media Social Marketing Work Management Marketing Management 128

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225