Sprout Social

MAY 7, 2024

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. They help brands identify and define relevant keywords you want to track for monitoring.

Marketing AI 100

Marketing AI Work Management Tools Marketing Management 100

Webbiquity

APRIL 18, 2023

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Animalz blog

SEPTEMBER 14, 2023

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Marketing Automation Services 94

Marketing Automation Services Work Management Marketing Management Product 94

Navigate the Channel

AUGUST 7, 2023

Social media platforms have revolutionized the way businesses interact with their target audience. Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Know your target audience. Use targeted keywords. Utilize social media targeting.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Go Beyond SEO

MARCH 12, 2024

PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. It enables you to showcase your products and services when customers actively search for them, increasing your chances of converting leads into sales. Let’s dive in!

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 129

Top of Funnel SEO Long Tail Marketing B2B 129

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Convince & Convert

DECEMBER 15, 2023

At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Your audience is more aware now than ever before and taking every decision after considerable research. You can use industry-standard keywords and grab attention with your distinct achievements.

Social Media 157

Social Media SEO Cost Per Click Media 157

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Anyword

APRIL 22, 2022

Product Workspaces. Keep your content neatly organized with our Product Workspaces ! Our platform lets you create and select separate workspaces for your projects based on different products or services. Customer Personas. Skip the guesswork and generate marketing copy with your audience base in mind. Dog owners?

Product 52

Product Keywords Copywriting SEO 52

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something. What is search intent?

Intent 217

Intent Optimization Google SERP 217

Contently

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. Search engines now focus their attention on what your target customer has craved all along: deep expertise, genuine value, relevant answers, and a meaningful connection.

SEO 78

SEO Ideal Customer Profiles SERP Content 78

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 107

Social Media Advertisements Advertising Tools 107

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 133

Social Media Product Media Work Management 133

Top Rank Marketing

DECEMBER 11, 2023

This approach emphasizes precise targeting, conversion-focused campaigns, and flexibility to accommodate short-term goals. Targeted traffic: Optimizing your content for search is based on targeting specific keywords and phrases that align with search intent.

Paid Search Agency 134

Paid Search Agency SEO Allocation Google 134

Sana Commerce

DECEMBER 5, 2022

No matter how slick your website or useful your products, you’ll have a hard time converting if you don’t get this one key factor right: writing your product descriptions. Product descriptions? A well-written product description can be the difference between a conversion and a bounce. Attracts customers.

Product 52

Product Template Impressions Keywords 52

Content Standard

APRIL 16, 2024

While AI SEO tools have existed for some time, most platforms focus on optimizing one aspect of SEO content creation, such as keyword research or performance analytics, rather than the end-to-end creation process. It’s also common for keyword research to be misaligned with business objectives. The result?

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Contently

MAY 11, 2024

For another, focusing on local SEO allows businesses to connect more directly and personally with their target audience. Further, local SEO can help brands achieve higher conversion rates by targeting users in the immediate vicinity who are actively looking for products or services.

SEO 78

SEO Effectiveness Marketing & Strategy Content 78

Contently

MARCH 30, 2023

By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business. After all, a potential customer may develop a negative impression of your brand after reading uninteresting content.

SEO 198

SEO SERP Content Keywords 198

Stevens & Tate

FEBRUARY 16, 2024

This visibility is crucial for attracting potential customers who are actively searching for related topics or products. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. Click here.

Social Media 96

Social Media SEO Optimization Media 96

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Huptech Web

JUNE 23, 2023

Say goodbye to the days of painstakingly crafting product descriptions and hello to the magic of automated text generation. Shopify Magic text generation tool is here to sprinkle a touch of magic on your brand, captivating customers with its witty and engaging language while saving you precious time.

Product 52

Product eCommerce Cross-Selling FAQ 52

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice. Social listening has a variety of use cases, like customer care, market research, competitor intel and more.

Keywords 97

Keywords Template Analysis Barriers 97

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Connect With Customers Blogs are excellent platforms for building meaningful connections with your customers. Now, envision what the next generation of customers is currently doing.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Focus on search intent, not just keywords. Align your SEO strategy with audience research. Display expertise.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Contently

MARCH 22, 2024

The best way to draw traffic (hello, potential customers!) Pick a theme that’s rich with opportunities: Your theme for the month will influence your keyword research and the kind of content you’ll create. Narrow your target audience: Define exactly whom you’re creating content for and why they should care.

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Sprout Social

APRIL 29, 2024

And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 100

Branding Brand Identity Advertising Agencies Lead Ranking 100

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 77

Examples ROI Planning Work Management 77

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Oktopost

SEPTEMBER 12, 2023

The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. How Do You Collect Intent Data?

Intent Data 127

Intent Data Lead Gen Intent Lead Scoring 127

SocialPilot

MAY 7, 2024

Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. Twitter gives businesses a way to directly engage with their target audience, spark conversations, and build genuine connections.

Twitter 84

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 84

ClearVoice

APRIL 13, 2024

That’s why you must equip yourself with crucial information about your audience before running your content audits. Surveys often contain several questions about a particular product, company, event, etc. Google Forms allows some customization. These are some of the many insights you can obtain from keyword research tools.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97