Vidyard

SEPTEMBER 17, 2019

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

Vidyard

SEPTEMBER 17, 2019

KITCHENER, Ontario – Sept 17, 2019 – Vidyard , the leading video platform for business, today announced an expanded partnership with leading video content agency, Media One Creative , to offer automated video personalization as an integrated part of their global video production services.

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. What Is First-Party Data?

ROI 232

ROI Webinar Metrics Privacy Content 232

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 174

Storytelling Consulting Marketing & Strategy Paid Search Agency 174

Predictive Response

FEBRUARY 17, 2021

Knowing your audience is key to any marketing strategy. In this piece, you will learn about the various ways you can gather more information on your audience. If your opt-in strategies are working well, (you are getting more sign-ups), you can leverage them to know your audience better by adding a question during the opt-in.

Opt-out 52

Opt-out Opt-in Outreach Paid Search Agency 52

The Point

JULY 13, 2022

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. Yes, even if you’ve identified the ideal audience, and mastered the perfect bid strategy, copy and design are ultimately what drive clicks and conversions.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

Anyword

MARCH 10, 2022

Our creative team analyzed different styles of ad headlines: shorter and/or stylized versus longer and more contextual. While “The pandemic itch” is intriguing and creative, it lacks clarity and doesn’t give the reader any indication as to what the story is about. Informative headlines don’t always have to be long. No context.

Copywriting 52

Copywriting Lead Scoring Lead Ranking Advertisements 52

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy.

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

Marketing Insider Group

APRIL 5, 2023

We recently surveyed our audience about AI and one thing stood out… the very people using AI don’t trust it. Marketers can become dependent on these models, thus less likely to express their own originality and creativity. Used judiciously, they’ll enable you to focus on more creative tasks.

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Advertising Agencies 119

Advertising Agencies Branding Brand Identity Marketing & Strategy 119

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. And they already have much of the information that advertisers request from prospects in a lead gen form.

Lead Gen 112

Lead Gen Paid Content Social Media Sales Qualified Leads 112

TrustRadius Marketing

APRIL 18, 2019

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. Though persuasive and informative ads share the same goal, they take different approaches. Though even informative ads often have a little emotion thrown in). What is Persuasive Advertising.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. Lesson 5: Understand Demand and Expand Beyond Peak Seasons Expand demand beyond peak seasons by understanding your audience. Understand your audience, the market fit and the resources required for successful execution.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 94

Marketing Attribution Creativity Analytics Paid Search Agency 94

illumin

APRIL 23, 2024

When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives. Without action these campaigns will fall flat – no matter how creative, colorful, or memorable they may seem. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Paid Search Agency 111

Paid Search Agency Ads Best Practices Youtube 111

Stevens & Tate

NOVEMBER 14, 2023

Visual content plays a crucial role in capturing and retaining the attention of online audiences. Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO.

Creativity 90

Creativity Optimization SEO Content 90

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences. There lies the magic of B2B influencer marketing.

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Martech

APRIL 1, 2024

Building a good audience and segmenting it based on attributes like intent and value is crucial for success. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience. However, it’s important to approach retargeting with a strategic mindset.

Paid Content 87

Paid Content Campaigns Allocation Marketing AI 87

SocialPilot

FEBRUARY 19, 2024

Pros And Cons Of AI-Generated Content If you’re on a creative path where you must create content that sparks curiosity among the readers and serves their interests and purposes, you should definitely try AI. AI can help jumpstart writing and inspire creativity by generating content outlines or even producing initial content drafts.

Generation 95

Generation Psychographics Content User-Generated Content 95

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 118

Advertising Agencies Creativity Advertisements Advertising 118

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By taking advantage of a wealth of information that data can provide, you can optimize your content strategy – and see material improvement nearly instantly. Data-Driven Content Insights.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52

Martech

DECEMBER 1, 2023

Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Context: Involves providing additional information. The outline should be casual yet informative, formatted for editing in a Word document. Whether generating or rewriting content, specificity is key.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Download the template 2. Download the template 7.

Social Media 107

Social Media Template Work Management Marketing Management 107

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior. As a result, you want to entice your audience to take action by creating an elevated sense of anticipation.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 134

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Tactics 105

Anyword

MAY 1, 2024

This feature is designed to accommodate a wide variety of documents you regularly use, such as market reports, pitch decks, and product descriptions, making it easier than ever to utilize detailed information in crafting your prompts and defining your brand voice. Use one of our preset prompts or craft your own.

Thought Leadership 52

Thought Leadership Content Template Efficiency 52

Martech

FEBRUARY 19, 2024

Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Unlocking innovation and growth Diverse skill sets incubate creativity. Informing decisions with data In an exponentially expanding data universe, analytics skills enable sound marketing decisions. The outcome?

First-Mover Advantage 116

First-Mover Advantage Terms and Conditions Work Management Loyalty 116

illumin

OCTOBER 11, 2023

Retail marketing strategies These are some of the most important marketing trends in retail right now: Unique and relatable creatives While mass produced, AI driven content is tempting as a means of saving time, it risks lacking the creative input that leads to high quality content.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. It should also present accurate information.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Your audience may laugh, cry, or dance but not buy. Think about it.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

OCTOBER 30, 2023

Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Avoid coming across as too corporate or salesy.

Campaigns 96

Campaigns Top of Funnel Best Practices Marketing AI 96

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance.

Ideal Customer Profiles 93

Ideal Customer Profiles Click Rate Copywriting Newsletter 93

Sprout Social

OCTOBER 31, 2023

They need human intuition and creativity to formulate the right query and combination of elements necessary to catalyze an AI tool’s built-in prompt logic. With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. AI prompts are both an art and a science.

Budget Programs 97

Budget Programs Tools Best Practices Enterprise Management 97

Top Rank Marketing

FEBRUARY 26, 2024

It can be a struggle to closely follow all of the external forces and factors impacting your business category and audiences. Research has found that “content with outdated or oft-repeated information” is the biggest issue negatively affecting buyers’ trust in B2B tech brands. #4: 4: Brings creativity to the table.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. No major media conglomerate has been spared.

Media 96

Media Branding Brand Identity Storytelling 96

Stevens & Tate

DECEMBER 30, 2022

Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. They could only draw conclusions about their audience from in-store information — as in, information on who bought what. How Data Driven Marketing Can Support Creativity.

Advertising Agencies 92

Advertising Agencies Creativity Paid Search Agency Campaigns 92

Sprout Social

FEBRUARY 7, 2024

All you need to do is choose a promotion goal, define your audience and set your ad duration and budget. How to use TikTok promotion Whether you want to get more followers on TikTok or convert more followers into paying customers, TikTok promotions can help you reach your marketing goals faster and tap into new audiences.

Paid Content 116

Paid Content Promotion Budget Programs Copyright 116