Marketing Insider Group

MAY 16, 2023

Here’s our diagnosis and the content-creation-cure. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content.

SEO 241

SEO Lead Ranking Content Thought Leadership 241

SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Buzz 101

Buzz Marketing & Strategy Barriers Paid Search Agency 101

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. But, we must inject some caveats: Know your audience.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 323

Paid Search Agency Content Marketing Companies Case Study 323

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 138

Promotion Examples Landing Pages Click Rate 138

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Good podcasts have interesting and engaging content that keeps listeners coming back for more.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Marketing Insider Group

APRIL 6, 2021

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey.

Top of Funnel 334

Top of Funnel Work Management Marketing Management Content Marketing 334

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. Now it’s time to get it in front of your target audience! There are many ways to promote your website for free. But what is content marketing? Absolutely!

Paid Content 76

Paid Content Promotion Marketing Websites Webinar Metrics 76

Webbiquity

MARCH 7, 2019

Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. She promoted the event on her Instagram page and gave followers exclusive access to behind-the-scenes footage.

Social Media 202

Social Media Promotion Creativity Media 202

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads.

Paid Search Agency 241

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 241

BOP Design

OCTOBER 13, 2020

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Send an Email Invite to Your Audience. Remember that your existing audience may be a mix of customers, vendors, and prospects. Create Retargeting Ads.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Automated Ads Automated ads are an efficient way to reach your target audience. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Salesforce Marketing Cloud

JANUARY 3, 2024

Once dominated by a handful of players, now practically every content owner has launched their own direct-to-consumer service — Disney, Apple, NBC, not to mention the numerous music and gaming services out there — turning up the stakes on keeping existing subscribers happy and loyal. How do you present them with relevant content?

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? Choose one that fits your budget and target audience.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Navigate the Channel

DECEMBER 15, 2023

In today’s digital age, businesses are constantly seeking innovative ways to reach their target audience and stay ahead of the competition. One powerful strategy that has emerged as a game-changer is content marketing. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

Porch Group Media

OCTOBER 25, 2022

This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. Luci: I know V12 is working diligently to create a media network to support its clients and develop audiences around these rich data sets of movers and households.

Planning 52

Planning First-Mover Advantage Lead Ranking Paid Search Agency 52

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Of course, one of the biggest challenges when hosting a Facebook event is spreading awareness of the event to both new and existing audiences. How to Promote an Event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Let’s get started. Moreover, 47.4%

Effectiveness 130

Effectiveness Business Advertising Agencies Viral Marketing 130

Launch Marketing

MARCH 28, 2023

As vcfo looked for assistance and guidance in building a content marketing process to promote their thought leadership surrounding issues important to their clients, they reached out to Launch. Through these efforts, vcfo has achieved content consistency and higher publishing frequency.

Paid Search Agency 127

Paid Search Agency Content Marketing Thought Leadership Content 127

Digilant

OCTOBER 25, 2023

Audience data is a powerful tool for finding, targeting, and driving consideration amongst existing and prospective brand customers. With targeted campaigns — fueled by audience data and insights — ensure you reach the right consumers with ads that speak to their respective needs and interests, driving them further down the funnel.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Contently

NOVEMBER 22, 2021

With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience. Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. Look for new ways to reach your audience.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It focuses on “help” content.

Top of Funnel 110

Top of Funnel Trigger Marketing Content Fulfillment 110

ClearVoice

MARCH 14, 2024

You can build something magnificent from the ground up, but if your target audience doesn’t know your masterpiece exists, chances are your hard work will stay confined to just a few people. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull. Marvel and Fortnite.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

SalesIntel

FEBRUARY 8, 2023

Audience segmentation is to B2B businesses what dessert is like to your favorite meal. At a minimum, you may want to consider: Industry : Promoting the same content to every industry is a waste of effort and resources. Selling your product and services to everyone is unrealistic. The results are always going to be better.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Read more: B2B content marketing simplified.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56