KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO. Content Marketing Distribution.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It focuses on “help” content.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Hubspot

MARCH 23, 2020

As a content creator, I'm predictably an avid content consumer as well. With my love of content and travel, I often find myself pouring through travel blogs looking for the best way to plan a trip and the best activities to do in a country. One thing that makes that easy is content aggregation.

Aggregators 92

Aggregators Planning Curation Content 92

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Scoop.it

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. Source: Bloggers Ideas The most common SEO issues Here are the most common issues that can affect your search rankings and, consequently, your organic traffic. The third result gets 11.0%

Traffic 91

Traffic Organization CTR Lead Scoring 91

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise. Get reader input.

Curation 48

Curation Webinar Metrics Content Opinions 48

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Examples range from Google News and Yahoo! Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power.

Aggregators 100

Aggregators Blogger Media Curation 100

Scoop.it

AUGUST 31, 2021

When it comes to content creation, marketers and SEO specialists consider its structure and optimization for traffic , higher rankings, and more efficient communication with the target audience. They know what content formats are more traffic-potential than others. Here they go: 1) Transitional Words. 2) Power Words.

Content 74

Content Copywriting Trigger Marketing Curation 74

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” How Do Bloggers Make Money? There are two main ways that bloggers make money: from the content itself and from the audience you build around the content.

Paid Content 96

Paid Content Adsense Merchandising Conference 96

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Biznology

AUGUST 6, 2012

Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content. Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Blogger Outreach.

Google 80

Google Ad Building Domain Blogger 80

PureB2B

JUNE 7, 2016

Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic and building awareness. It reveals the best of what your content can offer to an extended audience and attracts visits and shares from users that you might not be able to reach otherwise.

Traffic 62

Traffic Top of Funnel Curation Content 62

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Of course, a steady stream of crappy content won’t attract a large or loyal readership. Hence, 1,000. Quality matters. ” Top athletes work out on a regular schedule.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Blogger 100

Bluetext

AUGUST 25, 2021

That’s why getting a jump-start on digital curated content marketing is more important than ever. What is content marketing? In simplest terms, it is consciously selecting valuable content to be shared with your targeted audience. In order for content marketing to be successful, it must be relevant and up to date.

Content Marketing 29

Content Marketing Webinar Metrics SERP Content 29

Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. So here are the 9 content marketing articles you shouldn’t miss… The Battle for Customer Attention.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 87

Marketing Automation Services Curation Enterprise Management Marketing Automation 87

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter. Now, you’ll also get a digest of the other content published that week.

Ad Frequency 100

Ad Frequency Marketing Analytics Tools Curation Click Rate 100

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But building an engaged email audience takes a great deal of time.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic. By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 109

Buyer Personas Copywriting Content Ideal Customer Profiles 109

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 110

Planning Content Work Management Custom Publishing 110

readwrite

OCTOBER 19, 2011

WordPress.com bloggers. The campaigns are content-driven, offering sponsored content curation, sponsored posts and semantic conversation targeting for ads. Independent publishers on WordPress represent the long tail of Web content. They publish on specific topics for niche audiences. At the Web 2.0

Blogger 40

Blogger Web 2.0 Paid Search Agency Long Tail Marketing 40

ConvertKit

JULY 7, 2021

They required fresh content to keep their websites and social media platforms alive—and keep their businesses from falling apart. ” So I was just pitching myself so much because I knew people needed content and ideas about pivoting. She decided her new plan needed to include a direct connection with her audience.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. More than ever before, content is king!

Rules 100

Rules Content Digg Press 100

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? We’re living in an era of content saturation. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Outgrow

OCTOBER 7, 2021

Furthermore, think of review websites like Google+, and even Facebook. Sprinkle humor and repost your customer’s posts with curated hashtags! Interestingly, here’s a brand that takes user-generated content legit seriously. Study how connected they are to their audience. 5 Leverage User-generated Content.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Hubspot

FEBRUARY 26, 2019

Additionally, your blog is a tool that allows you to engage more with an audience, either by analyzing how many readers share your blog posts on social, or by allowing readers to comment on your individual posts. A lifestyle blog is often highly personalized, so it can often feel like you're reading a friend's curated journal entries.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Content Standard

NOVEMBER 7, 2017

” But this sadistic blogger-turned-SEO-savant apparently hates my rumbling belly. This is the near daily struggle for a large audience of us who come home from a tiring day of work and just want to read a recipe quickly, make dinner, and settle in for some much earned decompression. Some days I’m lucky.

Paid Content 43

Paid Content SEO Blogger Click Rate 43

Unbounce

JUNE 24, 2020

Product Recommendation and Content Curation. Much of these efforts are powered by sophisticated algorithms that let them match the right products and content with the right customer. By presenting customers with content they’re more likely to watch first, Netflix reduces churn. AI-Generated Content.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Content Marketing Institute

MAY 7, 2018

Everyone’s a thought leader these days, regurgitating the same tedious content like a gaggle of vomiting geese. Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

LeadSquared

MAY 2, 2013

Google Places : This local listing from Google will help you go places, literally! When someone makes a search using Google, Google Places ranks much higher in the search, than the rest. It functions on the same lines as Google Places. What is content curation? How will this help your business?

Startups 52

Startups Marketing Websites Curation Ideal Customer Profiles 52

Sprout Social

MARCH 8, 2019

There’s no logic in listening to feedback from particular segments of your audience instead of everybody. As video content continues to take over the web, YouTube represents one of the fastest-growing communities online. Here’s a good example of curated reviews for Blue Apron. So, what should you look for on Reddit?

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

Marketing Insider Group

OCTOBER 4, 2011

To do this you must understand keywords and content and how they interact with each other to gain that coveted top spot in the search engine results. The quote they used: “I often talk about the importance of putting our audience at the center of everything we do and creating customer-focused marketing plans.

SEO 100

SEO Planning Search Engine Marketing Marketing Management 100