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Wednesday, July 7, 2010
Here are some tips for reaching the right people… Define Your Audience – Narrowly define exactly who it is you’re trying to reach. Seek – Take a look at industry organizations and publications for places to connect with your audience. Also check out other websites and blogs offering content to your audience.
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Friday, June 11, 2010
If you do it just right, you can engage not only your audience, but also the publishers who are posting your ads… (via brandflakesforbreakfest ). Banner advertising doesn’t have to be boring. UNIQLO LUCKY SWITCH from HN on Vimeo. The end of winter 2009, UNIQLO launced a small blog widget and bookmarklet made huge movement.
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Monday, May 4, 2009
Using Twitter to Connect with Audiences View more presentations from Corinne. This is a superb introduction to Twitter as a marketing tool. You can advance the slides within this blog. Visit Schaefer Marketing Solutions at www.businessesGROW.com.
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Monday, July 27, 2009
dawned on me when the CMO of Avaya asked me to show her how we would reach certain audiences with our Social Media efforts like Prospects and Business Partners etc. Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. The problem is the (P) in the POST method.
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Tuesday, July 20, 2010
Have you ever wondered whether big events have any effect on how marketers reach their audiences? But what about when a big event is capturing the attention of a sizable chunk of the audience? If you know that your audience overlaps with the audience of the big event, it makes a lot of sense to pause during the event.
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Friday, April 20, 2007
In other words, Hitwise more closely resembles Simmons’ audience research than it does the databases of personal information built elsewhere at Experian. It’s hard to find a short label for Experian , whose business is to gather data about people and companies and then use it for credit reports and marketing.
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Thursday, July 1, 2010
Make sure that you choose a date and time that would work well for your audience (consider their time zone, for example) and plan ahead with your webinar service provider to make sure the event is setup to provide the technology you need (any combination of phone, streaming audio, slides, video). Prepare, Prepare, Prepare. Stay Calm.
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Sunday, August 22, 2010
So how do you entertain your audience? better question to ask first might be, "Do you believe that you even can entertain your audience?" Image via Wikipedia. by Frank Reed. OK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the world at large.
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Wednesday, August 18, 2010
As with most content, you will have to determine how your audience receives content best. Image via Wikipedia. by Frank Reed. In my last post, I gave an overview of this series about creating content with intent. You're not going to paint a house with a screwdriver, right? It's the same with content. Product Use Education. Industry Education.
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Monday, August 16, 2010
Image by Anirudh Koul via Flickr. by Frank Reed. have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident.
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