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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. The sensationalism created by this title is repeated with almost every major Google update in the past half decade, yet SEO continues to be a significant tactic for driving leads in B2B marketing.

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6 Social Media And Search Articles You Missed When Life Was Just Too Hectic

Marketing Insider Group

I should add content marketing to the list but I want to cover that next week. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing.

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9 Key Points About Google+ Pages for Business for the B2B Marketer

KoMarketing Associates

A recent article from eMarketer highlighted the fact that users spent an average of 3.3 Still, the article identifies the fact that 62 of the top 100 brands according to Interbrand (as determine by financial performance) have verified pages with Google Plus. minutes on Google+ in January 2012, a drop from 5.1 minutes in December.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

In addition to demographic data associated with page following, B2B marketers have access to: 1.) Page and individual post level metrics on engagement and network visibility. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc). Final Thoughts.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. What Neuromarketing Can Teach Social Media by Social Media Today. Why Many Businesses Still Fear Social Media by The Marketing Mélange. Social Networking.

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Will Threads unravel despite the Twitter/X exodus?

SmartBrief - Marketing

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The two most common questions marketers are asking are, “Is Threads going to survive?” In this article, I explore both questions. According to Meta, Threads will be compatible with the open, interoperable social networks via ActivityPub.

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Checklist to Evaluate a Digital Marketing Agency

KEO Marketing

Here are a few digital applications with which they must be familiar: Search engine optimization (SEO), search engine marketing (SEM) and the factors that influence the results. Inbound marketing ; the techniques and influencing factors. Social media marketing ; tools and analytics.