Anything Goes Marketing

OCTOBER 3, 2006

Are people not hitting "Contact Sales" once they get to your site from a search ad? Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. Tags: email marketing B2B lead generation Sales process search. What do you do?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

NOVEMBER 19, 2006

Are all of your sales reps exceeding their quota for this quarter? Ardath Albee has written a great e-book called Why Naked CRM Doesn't Work on how to "dress up" your CRM by providing better tools for sales and an improved process for sales and marketing. This focuses on the B2B sales process which is much longer then B2C.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

SEPTEMBER 20, 2008

It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. Sales benefits as well as marketing is performing "air cover" and with today's tools, the messages can look like the sales rep is sending it themselves with all of this being automated.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

MARCH 9, 2008

The newsletter would consist of the latest articles/posts from your RSS feeds as well as any other elements of your newsletter. This process works very well for new subscribers to your site as they can get a newsletter with the latest articles from the RSS feeds that you have defined. Other advantages?

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

OCTOBER 30, 2007

Bottom line : You can produce with email but in order to secure your marketing budget, you need to prove that sales are directly related to your marketing efforts. PS: Here's a related article over on ClickZ called: Why E-Mail ROI Is So Amazing Tags: DMA , email ROI , marketing metrics. Happy marketing!

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Anything Goes Marketing

AUGUST 28, 2006

Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page. The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you.

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

AUGUST 26, 2006

Headlines with numbers "7 Tips for Improving Your Cashflow" "Top 10 Interview No No's" "Top 10 Recruitment Myths -- Busted" "Top 10 Sales Killers" "5 Traits of Great Leaders" #2. PS - Also check out the recent ClickZ article " Ten E-Mail Starters to Break Writer's Block ".

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

NOVEMBER 19, 2006

Al DiGuido is his ClickZ article " The Power of "Thank You " explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers. Your sales team should always thank prospect for their time in a follow up email to a prospect meeting. You can take this concept further.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

DECEMBER 9, 2007

How to Incorporate Video and Email In a recent article on ClickZ called Testing, Testing, Testing. Sales can incorporate these in their communication pieces to prospects. Have sales create short video intros that they can include in follow up and intro emails. The bottom line here is that video has come a long way.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

DECEMBER 21, 2009

Not sending relevant and timely messages If you continue to only send email blasts on a schedule that you dictate to your email subscribers, you risk massive list attrition, damaging your overall email deliverability and a loss of sales and sales opportunities. The key to sending relevant communication is to automate the process.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

JULY 15, 2006

It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. In addition, ensure that they don't use too much marketing and sales terminology. They've gone away from the idea of using blogs as a straight up sales tool. Bloggers are not those types of people.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

MAY 24, 2006

Yet, a recent article on emarketer claims " Executives at top companies are slow to come to grips with recognizing [blogs'] importance in building a dialogue with customers and other stakeholders." Yes, it requires someone to actually do the blogging and coordinate it but how much does it cost to make a sale at your company? -

Emarketing 100

Emarketing Tagging Traffic Business Blogging 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. Related posts: Website Conversions - What are they good for?

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. A key part of “doing more with less” is automating your email marketing campaigns.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. It's pretty crazy how popular internet advertising is and how much it continues to grow. You Searched.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

FEBRUARY 27, 2007

This is what had stumped me until I found Jeanne Jennings article over at ClickZ called: Optimizing for Snippets. Here's a better one "Did you know that right now you could increase the amount of qualified leads that your sales team gets by 100%?) This is not the most appealing as compared to the AutoPreview examples above.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Here are some ideas: Create useful content to reinforce image as industry expert.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

DECEMBER 17, 2007

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. It's time to get a grip and at least know that you are not alone.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

OCTOBER 8, 2006

Check out this article on BtoBOnline called: Revivio uses integrated e-mail campaign to boost lead generation. Revivio sent multiple emails with the call to action being a sales meeting and the chance to receive a free stereo. Muliple emails that reinforced each other were backed up by direct mail and telephone calls.

Case Study 100

Case Study Case Studies B2B Marketing BtoB 100

Anything Goes Marketing

FEBRUARY 21, 2009

What this does is begin or continue the relationship between the prospect and sales rep. The autoresponder should encourage the email recipient to contact the sales rep if they have any questions. Your marketing automation platform should also allow you to dynamically include the sales reps information as part of the autoresponder.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100