Hubspot

DECEMBER 12, 2019

If you do any reading on the podcast industry, you will find endless articles lamenting "the discoverability problem" of podcasts. It makes sense, considering they have tons of data from YouTube videos, Google Home products, and all Android phones. Optimizing HubSpot's Podcast for SEO. A Word of Caution.

Hubspot 99

Hubspot SEO Design SERP 99

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Contently

APRIL 4, 2023

There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

APRIL 9, 2018

Publishers can charge more for video advertising than banner ads in text-based articles. According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. HubSpot's "Pivot to Video" Playbook. It’s simple math.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

MAY 6, 2020

When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. If you look at the bottom and sidebar of a website and see a “related articles” widget with links to other sites, you’re staring right at paid content discovery. Display Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. Planning and Using an SEO Strategy for Maximum Impact Organic SEO for manufacturers and industrial companies is more than stuffing keywords in your blog posts.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Navigate the Channel

MAY 24, 2023

Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal. If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

KoMarketing Associates

JULY 11, 2019

If you haven’t had a chance to catch up on the update, or you’ve perhaps been neglecting your LinkedIn Pages while you were pursuing other things, this article can give you a quick brush up. Of course, if you can sprinkle a couple of keywords into your company description, all the better. Add your website’s URL. Add your phone number.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. In this article, we will inevitably cover many of these themes and well-known strategies.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Webbiquity

MAY 17, 2016

A specialized search engine which provides a simple way to broadly search for scholarly literature across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Showcase reviews: HubSpot, SnapApp.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.

Google 78

Google Adsense Tools Doubleclick 78

Hubspot

JULY 3, 2020

However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit. In the YouTube video below, HubSpot details how to determine ad spend by understanding the bidding system used by ad networks. Below, let's review ROAS.

ROAS 91

ROAS Spending Ads Budget Programs 91

Hubspot

NOVEMBER 25, 2020

These are the articles, prepositions, and phrases that connect keywords together and help us form complete, coherent sentences. The most common SEO stop words are pronouns, articles, prepositions, and conjunctions. Add ‘the' to the front, and you'll be directed to YouTube to listen to the band, The Flamingos.

SEO 101

SEO Keywords Differentiation Google 101

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords. The age group looks for video over other content types.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Sprout Social

AUGUST 25, 2022

For example, you will invest more resources into video content for platforms like YouTube and Instagram. Monitor profiles, keywords and location. HubSpot’s integrated CRM platform helps you monitor social engagement in the context of your customer relationships. Creator compensation: $100-$425 per post or video. Ad campaigns.

Paid Content 125

Paid Content Social Media Work Management Marketing Management 125

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Within two years, we more than doubled the keywords for which we rank on page one. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

AUGUST 7, 2018

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Content Marketing Institute

JANUARY 25, 2019

David Fallarme, head of marketing at HubSpot, advocates doubling down on a singular topic. For example, HubSpot, which targets marketing and sales professionals, partnered with Facebook to create a Four Days of Facebook content campaign. A blog article is good. Own an industry topic. Which topic? Curate into multiple formats.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Outgrow

MARCH 11, 2020

However, paid search requires you to conduct keyword research first, which could be time-consuming. You’d also be surprised to see that some keywords cost as high as $100 per click. That said, you’ll need to conduct thorough keyword research first and then target keywords with low to medium competition. Display Ads.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Hubspot

MAY 7, 2020

Ranking for relevant keywords on search engines became all but essential to bolstering a company's online presence and holding up during consumers' Zero Moments of Truth. By the end of the 2010s, platforms like YouTube were central to the landscape of content marketing. And it did just that. There are still plenty of changes to come.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

MAY 7, 2019

79% of keywords and 47% of keywords in positions 1-20 rank differently on mobile and desktop. Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine -- Amazon (15%), YouTube (9%), and Bing (6%). of results, but YouTube drew only 1.8% source: Moz ). source: Moz ).

Statistics 98

Statistics Google Click Rate Adwords 98

Biznology

MAY 19, 2014

Google has concluded the best match for a keyword is the one that is focused and other people follow. 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon). 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1,

Social Media 80

Social Media SEO Media Youtube 80

Outgrow

JUNE 26, 2022

Use meaningful keywords and phrases to create relatable and interactive content and develop an emotional connection with the audience. It provides people with monthly keyword search volume, domain authority, CPC & competition data. Users may not buy anything from HubSpot right away. Want to try it out for yourself?

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

Stevens & Tate

MARCH 22, 2021

The days when you could simply throw a few select keywords into your content are long gone — SEO is a full-blown strategy that requires both on-site and off-site coordination. There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

TrustRadius Marketing

APRIL 23, 2021

You will find endless helpful articles, blog posts, newsletters, and more going over which of these may be best for you. A youtube video might go over all the information of the product. SEO and keyword optimization become vital for targeting the right leads. This information is where inbound marketing comes into play.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

The Marketing Blender

DECEMBER 28, 2020

To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Streamline SEO, leads, and social media posts across all platforms with Hubspot.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Scoop.it

MARCH 18, 2021

Let’s say your target audience uses HubSpot’s sales and marketing platform, and you want to find content about HubSpot that didn’t come from HubSpot. In this search engine, you can set this up by excluding HubSpot’s domain. Videos from a YouTube channel. Keyword in title or URL only. Here’s an example.

Process 53

Process Optimization Curation RSS 53

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. In fact, YouTube is the second most popular channel for businesses sharing video content. In fact, YouTube is the second most popular channel for businesses sharing video content. How To Get More Views on YouTube For Free.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

TrustRadius Marketing

OCTOBER 1, 2018

When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. One recent article covers how sales hustle and automation tools can actually harm the customer journey. Recent articles highlight tools and interviews with leaders in sales.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. Ahrefs did a study and found that the average first page ranking will also rank well for about 1,000 other relevant keywords. Each blog post was then repurposed into a video which was hosted on YouTube. You can do better than that.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

B2B Marketing Insights - WE

JUNE 29, 2018

We’re not just covering the basics of branding in this article. If you’d like to learn more about digital citations, check out our article about how local SEO can increase traffic to your business. Keyword research is worth its weight in gold. Then zero-in on what keywords to go after. Step 1: Establish your brand core.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74