Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

Webbiquity

SEPTEMBER 30, 2020

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. You can use very vibrant colors on neutral backgrounds, or you can use contrasting colors on top of each other to draw a visitor’s eye toward an important page element. To see what she is up to next, check out her Twitter feed.

Landing Pages 301

Landing Pages Effectiveness Digital Asset Management Work Management 301

Marketing Insider Group

DECEMBER 8, 2021

While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. Prioritize Video Content.

Practices 287

Practices Tips Business Emarketing 287

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. No need to search Google or Twitter every day to learn who is talking about you online. No need to search Google or Twitter every day to learn who is talking about you online.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring? Want to dive deeper?

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Brand Keywords: This custom search helps you keep track of relevant Twitter/X discussions, even if users don’t tag your brand directly or use specific hashtags.

Work Management 91

Work Management Marketing Management Service Brand Identity 91

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. You won’t see every post, activation or article about the many branches of your org with basic monitoring. hashtags and X (formerly known as Twitter) handles that are important to you.

Social Media 119

Social Media Examples Work Management Media 119

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

Navigate the Channel

JANUARY 19, 2024

This article explores three effective ways to use social media to grow your blog. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. Hosting Q&A Sessions Q&A Q&A sessions are a dynamic way to interact with your audience.

Social Media 65

Social Media Media Blogger Demographics 65

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. Have I determined which recruiting metrics I will use to track those goals? Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. That’s because a lot of readers today still check out updates from their favorite blogs through RSS readers, which provides a convenient method for them to track topics under one roof.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Oktopost

FEBRUARY 9, 2021

Way back in the ancient days of early Twitter (think 2007), hashtags were invented by a product marketer to help group data sets on the fledgling social media platform. . Hashtags aren’t just another Millennial trend on Twitter, TikTok, and Instagram. How to Use Hashtags In LinkedIn Posts and Articles. What Are Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Pam Didner

OCTOBER 7, 2020

If you have chosen digital marketing as your career, then this article is for you. Although there are various sources of knowledge and information on the Internet, especially through articles and podcasts, it would be very advantageous to invest time in attending a seminar. This requires careers in digital marketing.

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

KoMarketing Associates

FEBRUARY 10, 2021

An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Leverage some of the more robust SEO tools like SEMRush or Moz to track and optimize how your pages appear in featured snippets. Search Result URL Information.

SERP 295

SERP Features Google Top of Funnel 295

Parse.ly

JULY 25, 2023

Parse.ly’s real-time analytics track sudden spikes in audience engagement, which often signify potential viral content. While we normally recommend using additional metrics alongside pageviews, sorting this content by the amount of traffic to the page or post is ideal for tracking topics that may be trending across your channels.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Only B2B

JUNE 6, 2023

Must Read: Best Social Media to generate B2B Leads Facebook vs Twitter vs LinkedIn Building an Effective B2B LinkedIn Marketing Strategy: To harness the power of LinkedIn for B2B marketing, it is essential to develop a well-defined strategy. Consider the following important steps: 1.

Linkedin 62

Linkedin B2B Marketing Marketing & Strategy Marketing Strategy 62

Buffer

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. it’s a new year we're excited to share some things we’re exploring for Communities early 2022 🤞 — Twitter Communities (@HiCommunities) January 5, 2022.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Sprout Social

MARCH 8, 2021

Using tools like Google Trends and social listening , you can keep an eye on trends in real-time and dig deeper into the online conversations that are gaining traction. The article received an additional boost after it was threaded in a viral Tweet explaining the GameStop phenomenon, and it’s continued to gain traction since then.

Content 127

Content Trends Social Media Eye-Tracking 127

Sprout Social

SEPTEMBER 30, 2022

You can become a thought leader by sharing relevant articles about your industry, adding thoughtful insights to conversations and solving problems your prospects may have. You can even use LinkedIn’s publishing platform to write original articles relevant to your industry. A weekly Twitter chat or Twitter Space ?

Tips 130

Tips Ideal Customer Profiles Work Management Marketing Management 130

ClearVoice

JUNE 24, 2021

Emails and newsletters are second at 46%, with blog articles way down the list at 18%.). Measuring the actual return on investment is important to the majority of digital marketers, as 61% say that they measure their content marketing ROI through actual metrics and track their progress towards specific objectives over time.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

SalesGrape

NOVEMBER 3, 2023

Similarly, posts with eye-catching visuals tend to perform better across all platforms. Platforms like Facebook Ads Manager or Twitter Analytics provide detailed insights into campaign performance at both macro- and micro-levels. SalesGrape Would you like more article like this? Subscribe to our weekly newsletter.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. More specifically it helps you: Track progress. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

RebelMouse

AUGUST 25, 2022

According to Google , if you can answer “yes” to the following questions, your content is on the right track: Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you? Since this is a major update, it can be a lot to keep track of.

CMS Development 98

CMS Development Content Classified Ads Eye-Tracking 98

Oktopost

JULY 4, 2022

In this article, we’ll walk you through your options and explain your timeline for migrating from Social Studio to another platform. It’s a quick way to get a bird’s-eye view of how your audience feels about a certain situation. ? Quick Links. Important Dates to Remember. What End-of-Life Means for Social Studio.

B2B Thought Leadership 134

B2B Thought Leadership Work Management Social Media Marketing Management 134

Webbiquity

JANUARY 25, 2022

Despite its mistakes , Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why. The monthly active user base of Twitter is well over 290 million right now and is predicted to reach 340 million by 2024. of marketers around the world use Twitter to promote their business.

Social Media 361

Social Media Twitter Advertising Channels Media 361

Sprout Social

JULY 31, 2019

When first signing into Sprout, you’ll be prompted to connect a Twitter profile. Once you’ve done that, there are still quite a few social profiles you’ll have the option to connect, including Facebook, Instagram, LinkedIn and Pinterest, as well as Ad Accounts for Facebook, Instagram, LinkedIn and Twitter. Related Articles.

Ideal Customer Profiles 81

Ideal Customer Profiles Tagging Profiling Eye-Tracking 81

Sprout Social

MAY 24, 2022

In this article, we’re sharing how social media can take every aspect of your integrated communications strategy to the next level. Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. Tracking paid efforts typically comes down to measuring ROI.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95

Lake One

MAY 14, 2020

A social share means that someone has read your content and gone out of their way to share it with their own network, be that on Twitter, LinkedIn, or a niche forum. You should keep an eye on these metrics—not by setting a figure amount to reach each month, but by monitoring how they change over time. Social Shares. Final Thoughts.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

Optinmonster

AUGUST 8, 2022

In this article, we’ll show you how to create an online challenge funnel, step by step. Build in Public Mastery challenges participants to build their Twitter audience by sharing their journey, success and failure alike. This time tracking challenge asks subscribers to track their time every day for 5 days. OptinMonster.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Scoop.it

MARCH 26, 2020

Because we know that your job is to keep an eye on dozens of processes at all times: Developing your key company messages. When you’re responsible for all of your company’s external communications, keeping track of all the company news, press coverage, interviews, and industry trends can seem overwhelming. Twitter user’s feed.

Curation 74

Curation Press Paid Search Agency Content 74

Hubspot

MARCH 30, 2017

I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. But it goes without saying that I would like Twitter a lot less if I were being bullied and harassed every day. Twitter2017 — jack (@jack).

Twitter 28

Twitter Peer-to-peer Transparency CAN-SPAM 28

Sprout Social

JANUARY 3, 2022

By proactively seeking to understand your customers’ pain points, your team will be better positioned to craft nuanced blog articles, investor decks, help center content and other resources that provide specific, relevant value to people at different stages of the customer journey. Evaluate your existing audience.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Content Marketing Institute

MAY 23, 2018

MotoRead – when you can’t or don’t want to read with your eyes. I’m always scouring Feedly, BuzzSumo, Twitter, and the blogs of super awesome folks for articles that are entertaining and useful. Instead, I send each article to the immensely epic app, MotoRead (free). Bit.ly – when you want to track your URLs.

Marketing AI 100

Marketing AI Tools Planning Advertising Agencies 100

SmartBug Media

JANUARY 18, 2021

This article isn’t about discussing the crazy year that just passed, but instead it deals with thinking strategically about how our businesses can grow and prosper in the coming year, focusing on inbound and demand gen strategies. In super-simplistic terms, it needs to: Be visually appealing to the eye (think user experience, or UX).

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Sprout Social

SEPTEMBER 16, 2022

In this article, we’ll show you how to post a YouTube video on both desktop and mobile. Sprout allows you to publish your content and analyze its performance, plus respond to comments and keep track of engagement, all in one tool. At a more granular level, use eye-catching branded thumbnails to attract attention.

Youtube 107

Youtube Video Marketing Mobile Marketing Social Media 107