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Being position-less secures a marketer’s position for a lifetime by Optimove

Martech

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This was a first-glance definition from more than 60% of the marketers who first heard the term.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Redirect strategy for the main brand domain.

Domain 71
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Embrace Uncertainty and Change

Biznology

This leads us into a series of articles looking at the role for-profit companies have as stewards of responsible capitalism, what that means for them, their employees and the communities in which they do business and what the future holds. As always, happy reading and listening! What’s Next for Silicon Valley?

Barriers 197
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HubSpot’s August releases: A manager’s guide

Martech

This article shows you all the tools with commenting collaboration features, depending on your subscription level. This also helps your company stay in compliance with privacy laws and eliminate free email domain addresses from your database. Get MarTech! In your inbox. Processing.Please wait.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. on-page SEO) and works to add credibility, relevance, trustworthiness, and authority to your domain. For a comprehensive guide on local SEO, check out this article.

SEO 95
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8 Best WordPress Redirect Plugins (Compared)

Optinmonster

In this article, we’ll show you some of the best WordPress redirect plugins to use on your website. For example, you could redirect the term “sale” to an evergreen sale page that collects all sale items in one place. You could also redirect a search term like “hours” or “location” directly to your website’s About page.

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Web3 is the most powerful technology your brand is not embracing

Sprout Social

You’ve probably been hearing the terms blockchain, crypto and non-fungible tokens (NFTs) thrown around a lot lately. I’ll spare you the technical jargon around blockchain technology—the foundation for web3—there are countless articles that cover that ground. To understand the web3 ecosystem, it helps to identify the critical domains.