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5 keys to an effective crisis communications plan

SmartBrief - Marketing

To be prepared, your organization needs a comprehensive crisis communications plan that takes into account issues specific to your community. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. It’s among SmartBrief’s more than 250 industry-focused newsletters.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons.

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Determining Which Generative AI Approach is Right for Your Marketing Team: Public vs. Proprietary vs. Enterprise Tools

Content Standard

Download the Executive Snapshot of This Article Option 1: Public Generative AI Tools Public tools, such as ChatGPT and Google’s Bard, provide open access to pre-trained generative AI models. First, because models may have been trained on others’ copyrighted material. Let’s dive in.

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3 ways B2B marketers can use generative AI

Martech

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Ownership and copyright concerns may emerge as AI-generated content obscures the distinction between human and machine authorship. With the rapid adoption of generative AI, that evolution is happening in real time.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. You would want to reach a wider audience who will spread awareness, join the community or become brand advocates. Time is money, and constantly researching, sitting through articles and databases is very hectic.

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How Often Should You Curate Content as a Content Marketer

Scoop.it

And this article can help you with that. So, it’s advised that you ask for permission from the originator to avoid copyright issues and prevent yourself from committing regulatory violations. You have to find the right balance between content creation and curation in order to ensure optimal results and make the most of your efforts.

Curation 101
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NEW! End of Summer 2018 Product Updates

RebelMouse

Here's what's new: scheduling posts to be unpublished, a copyright option for Facebook Instant Articles, Keywee and Parse.ly Schedule an Article to Be Unpublished Running a contest with an end date? You now have the ability to schedule when an article should automatically be unpublished.

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