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3 Ways to Use Google to Be Better at PR

Convince & Convert

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? Use Google’s “Search News” and “Blog Search” Features.

PR 149
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Does My Stealth Start-Up Need PR?

Marketing Insider Group

I don’t want PR, someone might steal my idea.” The truth is your start-up does need PR even if you aren’t telling the public what you’re up to, in fact, that could be your biggest asset. One example is Magic Leap , virtual reality company with a series B from Google. The post Does My Stealth Start-Up Need PR? Disruption.

PR 100
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13 PR Blogs You Should Be Reading This Year

Hubspot

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 76
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Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Much along those lines, earned media is still the best policy.

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PR needs to Focus on Conversations

Buzz Marketing for Technology

This is really doing the PR industry a disservice. PR becomes this amorphous blob that can move into many adjacent markets. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Engage with this article! Add this to Google Bookmarks.

PR 100
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How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Post on Google Buzz. Share this on Bebo. Tweet This!

PR 100
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Marketer of The Month Podcast- EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023

Outgrow

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. And then I did that with Google when they launched. Mickie Kennedy: So when you sent out a press release, you want it to be meaningful and newsworthy so that people will write articles about you.

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