Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by?

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Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

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Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. I haven't.

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Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

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Hubspot

DECEMBER 13, 2011

If you can adapt these editorial guidelines to your business blog , you'll see less editing and proofreading time, better quality content from internal writers and external contributors, and as a result, a better reputation, a growing readership, and more leads coming from your totally rockin' business blog.

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Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Business Blogging.

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Hubspot

MARCH 28, 2019

Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms. The posts are amazing.

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Hubspot

JUNE 28, 2010

I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities.

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Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs. Connect with HubSpot :

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Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

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Hubspot

NOVEMBER 23, 2011

No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Before you ever hit the publish button on a blog post , make sure you've checked these 11 items off your content publishing to-do list to prevent internet humiliation. Maybe some leads?

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Hubspot

JULY 23, 2010

Generally things like top 5 lists, trends, and news focused articles do really well, but add variety and measure what readers like best. Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Will you be the one writing articles?

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Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. the options are numerous. But one type stands out from the rest. the how-to post.

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Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

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Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? Connect with HubSpot :

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Hubspot

SEPTEMBER 6, 2010

In this week's top inbound marketing article, Chris Brogan shares some simple steps you can take to turn the traffic you're getting into coveted leads and sales. If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make.

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Single Grain

DECEMBER 29, 2020

Even if you aren’t in the SaaS or tech industry, you’ll gain valuable and actionable data that can change your business for the better. More SaaS Articles : * Is Netflix a SaaS? He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. His posts on the blog are outstanding.

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ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

MARCH 10, 2014

Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. What I Wish I Knew Before I Started Blogging. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013!

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LeadSquared

NOVEMBER 24, 2015

I found this great article that lists the tops tools for digital marketing for different digital marketing activities. Suggestions for top tools for quick lead generation ? Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. Which are the top tools for digital marketing in 2016?

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Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

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Hubspot

NOVEMBER 15, 2010

When we talk about evergreen content, we're referring to anything from blog articles to webinars to ebooks and whitepapers. In terms of the latter three, hopefully you created unique landing pages for each of the webinars/ebooks/whitepapers you initially produced to collect sign-ups and generate leads.

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Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

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Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

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Hubspot

JULY 8, 2011

If you're like most business blog managers, you tend to put your blog to sleep over the weekend. Your prospects are out enjoying their weekends, so why put the time and effort into writing an article for Saturday if no one is going to read it? So what's the best way to make sure the leads keep rolling in over the weekend?

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Hubspot

JUNE 10, 2011

By deleting your blog posts, any inbound links you've generated will disappear. If someone linked to an article on your blog in their own blog post, that link will essentially be worthless (it won't work!), You'll miss out on valuable lead generation opportunities. Connect with HubSpot :

Lead Scoring 28

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Hubspot

JUNE 28, 2011

Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. Anatomy of a Lead Generating Blog Post. Connect with HubSpot :

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Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Hubspot

JULY 15, 2011

Marketers have an endless array of digital channels and choices for uncovering prospects, and MarketingProfs and Junta42 found 63% of B2B marketers in North America turn to content marketing as a key lead generation source. Free Ebook: Better Business Blogging in 2011. Connect with HubSpot :

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Hubspot

JANUARY 27, 2011

23 Reasons To Add Video Blogging To Your Content Repertoire - If you have been thinking about video blogging, check out this article from Search Engine Journal. Why Your Special Offer Isn’t - Offers are extremely important for lead generation. Connect with HubSpot :

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Hubspot

AUGUST 10, 2011

Improve blogger relations by giving other bloggers' content some link love, or increase chances for lead generation by linking to relevant, downloadable content like ebooks and webinars on your own site. As we said before, a blog can be a very helpful lead generation tool. Connect with HubSpot : You're done!

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Hubspot

FEBRUARY 10, 2014

But you have to turn those visitors into subscribers in the first place, which makes an email subscribe form an absolute must-have for any blog. Make sure you have one in the sidebar (or somewhere else highly visible) in every article you publish. Do you have several people contributing content to your blog?

RSS 28

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Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. 3) Remember that blogging isn't just for marketers. Connect with HubSpot :

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Industrial Marketing Today

JANUARY 14, 2011

In the same way business marketers need to take their content marketing up a notch in order to raise their ROI from content marketing. For industrial marketers ROI is typically measured in terms of quantity of high-quality sales leads generated, increase in sales and revenues. Chapman (Authors of Content Rules ).

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Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

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Hubspot

MAY 27, 2010

Blogging is More Than Text - Blogging in 2010 is very powerful for both creating fresh, remarkable content but it isn’t only about writing articles. I gave quite a few examples of HubSpot customers who have created tremendous blog leverage by writing about the things they discuss every day with their customers.

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Hubspot

AUGUST 9, 2011

Maintain an Active Business Blog: Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader. Connect with HubSpot : It's no surprise that they all have to do with content creation.

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