Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. There will always be prospects who need B2B products or services. That won’t change. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups. Providing insights into competitors’ customer bases and prospecting strategies.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Only B2B

JUNE 23, 2022

The terms leads, prospects, and opportunities are frequently used synchronously in B2B sales, despite the fact that they truly have distinct meanings. We will define each term and go through how they vary in terms of B2B sales in this blog article. Leads, prospects, and opportunities in B2B sales.

Top of Funnel 118

Top of Funnel B2B Sales Sales Qualified Leads Leads 118

Zoominfo

FEBRUARY 17, 2021

Want prospects to respond with lightning speed? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. What is the Triple Touch in Sales?

Tactics 130

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 130

Salesforce Marketing Cloud

MAY 18, 2023

First, you need to identify your target prospect by determining the ideal business type and industry for your product. But there’s a big reason why it still works: prospects have to respond in real time, which gives you an opportunity to address any concerns and gather a lot of information in a short period of time.

Cold Calling 97

Cold Calling Case Studies Case Study Training 97

Marketing Insider Group

MARCH 30, 2020

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Regular, frequent blog posts at intervals of one week or less keep your company on potential customers’ radar.

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting. Here’s an overview of everything we’ll cover along the way: What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. It serves as a validator for offering up contact information and a promotional space for other content, such as relevant articles, newsletters, and social media channels.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

ActiveDEMAND

NOVEMBER 15, 2021

Some of those agencies will engage in inbound marketing: using blog posts, SEO, social, podcasts, YouTube videos, and other inbound channels. The first step for many agencies will be to create a list of ideal prospects: prequalified companies that the agency could likely succeed with. Scaling up Outbound Prospecting. Conclusion.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. Read Article. Read Article. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Take care with the structure and formatting of your articles.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Flip through or download these slides to see outreach templates and ideas for prospecting with video. Flip through or download these slides to see outreach templates and ideas for prospecting with video.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Blogs 4.1 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

Webbiquity

MARCH 13, 2019

” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. It works the other way too.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Flip through or download these slides to see outreach templates and ideas for prospecting with video. Flip through or download these slides to see outreach templates and ideas for prospecting with video.

Template 65

Template Video Marketing Top of Funnel Ideal Customer Profiles 65

Biznology

JUNE 4, 2019

Having sold his call center business to a colleague and started a new venture, Dan offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience. Use phone calls, voicemails, emails and even some direct mail to invite prospects into a dialogue. How has it changed?

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Launch Marketing

AUGUST 25, 2021

Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product.

Product 133

Product B2B FAQ Verticals 133

Hinge Marketing

JUNE 25, 2020

And your prospect may have more than money at stake—their professional reputation may be on the line. . Conducting prospect research can help you alleviate their concerns. When the stakes are high, it helps to learn as much as possible about a prospective client before you get on the phone with them.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

BOP Design

JUNE 20, 2018

As you build out the editorial calendar for your B2B blogging and content marketing strategy , it’s important to understand who your target audience is and what they want to read. It’s a waste of time to create content that your prospects and clients aren’t interested in or, worse yet, really dislike reading. Keyword Stuffed Articles.

Advertorials 48

Advertorials B2B Keywords B2B Marketing 48

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. If you decide to leverage LinkedIn to guide or support your prospect research efforts, there are some key steps you should follow.

Research 90

Research Marketing Automation Services Tips Best Practices 90

seo.co

APRIL 17, 2022

Prospective clients now have access to more legal information than ever before, and your competitors are working harder than ever to make sure they attain more visibility than you do. More specifically, you should zero in on blog & content writing. Why Your Law Firm Needs a Blog. Which strategies are worth pursuing?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

BOP Design

MARCH 26, 2018

We’ve all been there, staring at a blank screen willing great blog topics into existence. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy. And let’s get past the idea that B2B blogging is boring because it isn’t if you pick the right topics.

Tips 57

Tips Work Management B2B Marketing Management 57

InsightSquared

FEBRUARY 13, 2018

Guest blog by Ashley Coleman, Director of Marketing Operations at UserIQ. Account-based marketing tools identify top prospects with algorithms built to account for demographic and firmographic data of current customers. The concept of the customer journey is all the rage these days. Emergence of Customer Success Operations.

Ideal Customer Profiles 176

Ideal Customer Profiles Multi-Touch Attribution Top of Funnel Marketing Funnels 176

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. And there you have it– the May 2019 B2B Blog Post Round-Up. The post May 2019 B2B Blog Post Round-Up appeared first on ZoomInfo Blog.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

PureB2B

MAY 30, 2022

If you wait until your lead pipeline is empty to start prospecting, you'll end up desperate to find new leads. The only way around this is to prospect. Your sales and marketing team should always be prospecting for new business, even when times are good. Let's jump into the article. If not, you could face sizeable fines.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

KoMarketing Associates

MARCH 15, 2023

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. In terms of the types of content that effectively move prospects through the funnel, the majority of respondents (59%) cited articles/blogs.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

Ideal Customer Profiles 67

Ideal Customer Profiles Cold Calling Work Management B2B 67

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

B2B Marketing Directions

SEPTEMBER 13, 2020

This is heady stuff because the ability to know which prospects are engaged in an active buying process could enable fundamental changes in the practice of B2B marketing. Those limitations have been widely discussed in articles and blog posts. This sounds like marketing nirvana, right?

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Hubspot

APRIL 21, 2020

In fact, offering free content to your target audience and prospective customers can actually do the opposite. Benefits of Educating Prospects with Free Content. Using free content, whether in the form of blog articles, ebooks, webinars, or videos, can do wonders to boost brand trust and credibility.

Education 100

Education Sales Qualified Leads Content Inbound Marketing 100

PureB2B

MAY 11, 2021

What if sales prospecting could truly influence your b2b lead generation campaigns ? Sales Prospecting 101. Okay, so let’s start with one question – “ What is prospecting? ”. Prospecting should be strategic. On top of that, we can also assume that your sales team works somewhat separate from your marketing team.

Lead Generation 62

Lead Generation Generation Leads Lead 62

PureB2B

MAY 11, 2021

What if sales prospecting could truly influence your lead generation campaigns ? Sales Prospecting 101. Okay, so let’s start with one question – “ What is prospecting? ”. Prospecting should be strategic. We actually have a great blog that talks all about what it looks like to send the “ perfectly crafted sales email ”.

Lead Generation 62

Lead Generation Generation Leads Lead 62

Adobe Experience Cloud Blog

JUNE 29, 2018

Prospecting is difficult. In fact, one study revealed that 40% of salespeople said prospecting is the most challenging part of the sales process. Many sellers don’t have the right mindset around prospecting. Many sellers don’t have the right mindset around prospecting. There’s no denying it. Why is it so hard?

Cold Calling 134

Cold Calling B2B Thought Leadership Outreach Ideal Customer Profiles 134

ClearVoice

JUNE 7, 2022

Maybe FAQs have gotten a bad rap: They get thrown at the end of an article like an addendum — an underappreciated afterthought, a seemingly unimportant footnote. This is why FAQs make excellent blog content, especially during the content ideation process. What exactly is a blog intended to be used for? But you know what?

FAQ 98

FAQ Content Education Trust Marketing 98

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. So guest blogging is all about audience and search engine optimization (SEO).

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168