Stevens & Tate

MAY 9, 2022

Buyer personas can help you when it comes to senior living marketing. What Buyer Personas Do You Need for Your Senior Living Business? On the surface of it, the buyer persona for a senior living business seems obvious. Find Out: How to Create Detailed Buyer Personas for Your Business.

Buyer Personas 91

Buyer Personas Advertising Agencies Planning Search Engine Marketing 91

Cintell

SEPTEMBER 21, 2020

The phrase “buyer persona” gets tossed around within pretty much any marketing course, articles, and other educational materials. Why is the Buyer Persona Important for Business? It is the buyer personas that help businesses decide: Click here to know more.

Buyer Personas 100

Buyer Personas Education Course Activities 100

SmartBug Media

SEPTEMBER 24, 2019

Read any inbound marketing blog or article and it’ll tell you to start any new initiative with, first, your goal(s) and then, second, your buyer personas. Because personas are at the heart of content. Buyer personas allow you to target and attract the right people to your website like sweet-smelling pheromones.

Buyer Personas 73

Buyer Personas Inbound Marketing Segmentation Webinar Metrics 73

Tony Zambito

JANUARY 22, 2017

One means for the last sixteen years to understand customers and buyers have been the use of buyer persona development. It is time to rethink buyer persona development in this new era of digital disruption. When the concept of buyer personas was first launched in 2001, the world was a very different place.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. I have read books, eBooks, articles, postings, whitepapers, and the likes about the topic of buyer personas.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Marketing Insider Group

JULY 21, 2015

So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. This article originally appeared on the Cintell blog. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on B2B Marketing Insider.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Demand Generation 100

Marketing Insider Group

JULY 20, 2015

We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. In many cases, the need for buyer personas manifests itself in the form of common marketing challenges. This is why creating buyer personas is so important.

Buyer Personas 100

Buyer Personas Demand Generation Marketing & Strategy Startups 100

Stevens & Tate

JULY 10, 2020

Creating a buyer persona is essential to effective attraction marketing. In order to perfect your approach in buyer persona launch , these are some common mistakes to avoid: Don’t Forget to Focus on the Buyer Decision. Assuming About the Buyer Persona Leads Campaigns Astray. How to fix this: .

Buyer Personas 59

Buyer Personas Ideal Customer Profiles Paid Search Agency Barriers 59

Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

ANNUITAS

MAY 21, 2015

A recent article on MediaPost raised the question “Are Buyer Personas a Waste of Time?” The article quoted Michael Jaschke, CEO of 48Bricks , an ad tech company, as saying, “The premise of trying to model consumer behavior based on massive amounts of data does not work.” But don’t go crazy.

Buyer Personas 100

Buyer Personas Buyer's Journey Demand Generation Demand 100

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Tony Zambito

OCTOBER 26, 2015

Even more so, buyer profiling is still confined within the context of win/loss despite changes in terminology. Which, then leads to organizations staying in the status quo of buyer profiling, as well as, win/loss analysis.). This is then combined with win/loss questioning focused on the buying process (or buyer’s journey).

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. by Scott Lewis.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Tony Zambito

NOVEMBER 1, 2015

In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Personas are marketing code for “knowing your audience.”

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Buyer Personas. This includes blog posts , eBooks, whitepapers, webinars, and more.

B2B Marketing 296

B2B Marketing B2B Buyer Personas Mobile Advertising 296

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. What is a buyer persona?

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Tony Zambito

JANUARY 18, 2011

Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail? on the organization’s blog.  In the article, Adam lays out three reasons why failure exists: Your plan is not built around your target buyer.

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Tony Zambito

APRIL 27, 2020

When I first founded the concept of buyer personas back in 2001-2002, the intent was to help organizations to achieve a deeper understanding of their buyers and customers. Make Sure Your Buyer Personas Are Based On Goals. Some trends, like these mentioned, will be obvious. Plan for the long haul.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

Launch Marketing

DECEMBER 8, 2021

We hope these blogs, articles and eBooks will help you make 2022 your best year yet. Blog: A Guide to Social Media Marketing for B2B Executives. Blog: Strategies for a Successful Product Launch in the Virtual World. Blog: Three Planning Tools for B2B Marketing Success.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Tony Zambito

JANUARY 5, 2010

As we begin a new decade, it is amazing to think how the term buyer persona has become part of the lexicon of business language.   I am often asked by clients, colleagues, friends, and family – where did the idea or the term buyer persona come from?   It resides with one man and one man only – Alan Cooper.

Buyer Personas 100

Buyer Personas Work Management Forrester Marketing Management 100

ClickDimensions

DECEMBER 28, 2023

Related Article: Why Unifying Sales and Marketing is a Better Approach for SMBs Strategies that Unify Sales and Marketing Did you know that businesses with aligned marketing and sales teams are up to 67% more efficient at closing deals – source Define Buyer Personas Together Collaborate on the creation and refinement of buyer personas.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

BOP Design

MARCH 26, 2018

We’ve all been there, staring at a blank screen willing great blog topics into existence. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy. And let’s get past the idea that B2B blogging is boring because it isn’t if you pick the right topics.

Tips 57

Tips Work Management B2B Marketing Management 57

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Tony Zambito

APRIL 26, 2021

A recent McKinsey study suggests that two-thirds of buyers will prefer to keep self-serve interactions or a form of hybrid with a sales representative post-pandemic. We are seeing numerous articles, books, new start-ups, and the likes promising a path to virtual selling nirvana. A long process leaving you on the outside looking in.

Buyer Personas 153

Buyer Personas Outreach Buy Studies 153

SmartBug Media

JANUARY 16, 2023

Get Up Close and Personal with Your Buyer Personas. It sounds simple enough, but in today’s competitive climate, you need to dig deep to learn everything you can about your target buyer persona. Don’t be afraid to develop more than one target persona. Create Highly-Tailored Blogs for Each Persona.

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? First off, it’s critical to have fleshed out buyer personas so that you understand the audience you’re going to reach. The top of the funnel might require articles, videos, and research papers. Joe’s Friend, New York.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Marketing Insider Group

MAY 1, 2023

Here is a real-life illustration from content marketing, which I mentioned at the top of this article: Content marketers (hero) are discovering the world of AI-generated content (journey). Every article, podcast episode, or web page should connect back to and reflect it. Here are a few examples: Point-of-view articles.

Content Marketing 240

Content Marketing Planning Paid Search Agency Content 240

MLT Creative

JANUARY 19, 2016

There are a number of guides out there on creating B2B buyer personas. We have one, HubSpot has one, Moz has a lengthy article by Mike King about it. Personas are touted by marketing gurus as being a must have for your content strategy. But if you’re careless, personas can lead you down a bad […].

Buyer Personas 40

Buyer Personas B2B Hubspot B2B Marketing 40

Marketing Insider Group

MARCH 2, 2021

The content gap analysis process involves setting concrete goals, profoundly understanding your buyer personas, mapping the buyer’s journey, doing market and competitor research, and conducting an audit of your content assets. Your blog, social media, reviews, podcasts, guides, case studies, and videos can help.

Analysis 302

Analysis Top of Funnel Work Management Lead Scoring 302

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And the only way to ensure this relevance is to have a strong understanding of your buyer personas.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Tony Zambito

MARCH 12, 2017

Just as well, the realization also has materialized that what has worked in the past, is not working today when it comes to understanding buyers. B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Hubspot

JUNE 3, 2020

First, as a journalism student, I was taught to never write a conclusion for an article. While this became a habit, it's something I've had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. As a blog writer, this second lesson is the standard I hold myself to. Write a summary.

Youtube 101

Youtube Buyer Personas Tactics Class 101

Launch Marketing

JULY 6, 2022

Identifying this audience comes from in-depth research encompassing the various characteristics of buyer personas such as demographics and firmographics. Pinpointing specific job functions, technology needs and more of those that can benefit most from your solution can uncover what personas are ideal to market to.

Tactics 118

Tactics Marketing & Strategy Marketing Strategy Webinar Metrics 118