KoMarketing Associates

NOVEMBER 28, 2017

Linking Optimize with Analytics. Another big benefit of using Google Optimize is its ability to easily connect with Google Analytics. While other A/B testing software may be more powerful, Optimize is the only one that integrates with Analytics. Utilize AdWords Specific Features. Final Thoughts.

Adwords 208

Adwords Optimization Google Landing Pages 208

KoMarketing Associates

AUGUST 2, 2018

About 69 percent use software other than (or in addition to) spreadsheets, specifically to plan out email content. Do you see marketers turning to additional software for planning other types of campaigns in the future? This kind of positive behavior is a sign of the growing maturity of email marketing programs.”. ABOUT CHAD WHITE.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

KoMarketing Associates

JULY 19, 2017

percent) say they need analytics software. percent) and publishing software (11.4 This year, 65.7 percent will focus on aligning their social media strategies with their business objectives. In order to do their best work, nearly half of agencies (49.5 This is followed by more human resources (34.1

Paid Search Agency 120

Paid Search Agency Social Media Advertising Agencies Ad Agencies 120

KoMarketing Associates

OCTOBER 9, 2018

Many competitor research tools and SEO software platforms also let you track other sites on a continuous basis, which is a great idea to do regularly anyway (instead of just at the end of the year). SEO software, such as SEMrush, can evaluate estimated traffic and what keywords a company is ranking for on organic SERP results.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

APRIL 20, 2017

This can found by digging into your analytics a little bit and comparing your year over year data. Similarly to purchasing new software or building a new website, you’ll need to outline how you plan to calculate ROI as it tends to dictate the plan for mobile SEO. Set Up Mobile Analytics and SERP Performance Tracking.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

JUNE 26, 2018

Have you used Google Search Console’s search analytics report to check impressions, clicks, and the click thru rate of brand-based searches? For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries. Examples include sitelinks and callout extensions.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

JANUARY 31, 2017

SEMRush is a software platform that provides insight into organic and paid search keywords, link building, and display advertising. The commercial variation of the software also allows marketers to create projects, storing reports on keyword positioning in particular, and keeping track of ongoing performance. Screaming Frog.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

NOVEMBER 7, 2019

Analytics tools (86%), email marketing software (85%) and social media publishing (80%) are currently the top 3 technologies helping marketers with content marketing, according to the report. They may need help with their strategy, or they may fear that putting it in writing means setting it in stone – but that’s the not the case.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

OCTOBER 23, 2018

Being a data-driven marketer is great (and necessary), but how might things change if you spent as much time talking to your customers as you did looking at analytics reports? It’s not as celebrated as coding or analytics. You can find 80 percent of your site’s or app’s or software’s problems with just five testers.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

AUGUST 8, 2017

analytics software, publishing tools)? He has experience across startups, SMBs, and enterprise software companies, including Microsoft and BEA, and has launched or expanded both social marketing and content marketing at several companies. How can marketers get more of what they need from their organizations (e.g.,

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Organizational Business Listings. Articles & Bylines. Mergers & Acquisitions.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

AUGUST 12, 2020

For MarTech (Marketing Technology) companies, the most common header to be used is “types” as you can describe the types of solution your software provides: Types: Chatbots, Social Media Management, Workflow Automation, End-to-End Analytics. Using Structured Snippets.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

JULY 31, 2018

Amazon’s Alexa software uses Bing, so it’s helpful that you have an up-to-date listing on their Places platform for that technology. There are some software solutions for local SEO review monitoring, like Moz Local , which allows you to make changes to several listings at once. Some of the below cater to software company reviews.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

JULY 26, 2018

For example, someone searching for “marketing automation” is likely at a much different phase in the buying process than someone searching for “the best marketing automation software.”. There are a variety of ways to figure out what questions people are asking, and how people are searching for information online.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

DECEMBER 27, 2016

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. An extremely handy extension because it lists the software a particular website uses. Wappalyzer provides information on what the site is running on, the analytics platform(s), and any other software the site has running.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

NOVEMBER 22, 2016

Every day I get 5-10 emails about a new tool or piece of software that I have to try. Google Analytics Training. Last but not least, one of my favorite topics…Google Analytics. For example, part of Nancy’s day is taking a boat ride into work. That’s really cool and something others might not have known. Tools We Use.

Training 120

Training SEO Advertising Agencies Marketing Analytics Tools 120

KoMarketing Associates

MAY 5, 2016

Literally zero percent were “thrilled” with their technology, and only a few categories of software made it beyond a 50 percent approval rating. Project management software has to work for everything from law firms to little league teams to construction contractors and real estate offices.

Process 120

Process Work Management Marketing Management Generation 120

KoMarketing Associates

MARCH 5, 2013

Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

DECEMBER 27, 2016

By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. An extremely handy extension because it lists the software a particular website uses. Wappalyzer provides information on what the site is running on, the analytics platform(s), and any other software the site has running.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

APRIL 2, 2019

If you’re an expert in HR Software, don’t just talk about how much you know. Write an in-depth article or provide an unique point of view tackling specific challenges in the world of HR Software. Quora offers a free analytics tool that allows you to track your questions, answers and blog posts by clicks, views, shares and upvotes.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

OCTOBER 26, 2017

Cookie-based (also known as job title targeting) targeting takes it one step deeper and utilizes sales enablement tools, analytics, website and user data, and a little bit of secret sauce to identify specific users all the way down to job title, interest, or buyer persona.

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

NOVEMBER 19, 2013

AdWords Integration with Google Analytics : Analytics integrates seamlessly into all Google products and B2B marketers can set up filters and define goals influenced by different sources. 5 Lessons Learned in Site Retargeting via Software Advice. I would love to read your feedback and perspective via comments below.

Work Management 120

Work Management Marketing Management Adwords B2B 120

KoMarketing Associates

DECEMBER 12, 2013

I recommend putting together a URL mapping spreadsheet using these steps: Use software such as Screaming Frog to crawl all of the URL’s on your website. Over the next few weeks, you should be monitoring Google Analytics and applicable webmaster tools programs to make sure key metrics aren’t affected by the transition. Referral traffic.

SEO 120

SEO Marketing Websites Search Engine Marketing Marketing Analytics Tools 120

KoMarketing Associates

JULY 27, 2016

In addition, Baidu’s free analytics tools can help webmasters analyze their efforts. Their antivirus software has a good reputation in China and it’s free to use. After developing the most popular Chinese input software in China, people started to get familiar with this brand. Overview of Qihoo 360. Overview of Sogou.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

AUGUST 28, 2018

Seven of the first 10 results for this keyword phrase offer definitions and information about “customer experience management” There is also one software review, one list of strategies related to this term, and only one product listing. Customer Experience Management.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

DECEMBER 10, 2015

Is your audience always wondering how to integrate your product into their existing software? You can still use Google Analytics and Search Console Tools to see overarching search trends: Bing Webmaster Tools offers similar data as well, and if you want a broader look, try the free search tool [link] (which I have no affiliation with).

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

DECEMBER 8, 2015

A report from Follow Analytics shows that 64 percent of marketing decision-makers across enterprise brands say the top priority of their mobile app is to improve the customer experience and foster customer loyalty. 68 percent of respondents believe predictive marketing will become a key part of the marketing stack moving forward. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

MARCH 21, 2013

This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. B2B marketers need to understand that agents (in the form of hardware, software, and technology) play a part in delivering the brand experience and they can’t be afraid of new platforms.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

JANUARY 23, 2018

Even if we’ve got some great analytics to back up our strategy, just because we’ve got a plan on paper doesn’t mean it’s actually going to convert real people. So when you get your marketing automation software set up, you’ll know which pieces of content to send, and when to send them.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

JANUARY 23, 2014

To understand those idiosyncrasies, Software Advice conducted a study gathering data from six million unique visitors to their site to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone. 25 Outstanding Content Marketing Tools For Your Brand. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

AUGUST 7, 2018

Usually, usability tests are done for software products or websites. So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page. The best way to solve this is to get a front-row seat to how your audience experiences your marketing. Customer surveys. All of the above? Start split-testing.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

SEPTEMBER 13, 2018

These are things that have always fared well in B2B industries, which tend to be more analytical and straightforward in its approach to marketing. Look at site search or SEO data from a software platform (like SerpStat or SEMrush) to see what users are asking in your specific industry.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

MAY 16, 2013

Why It’s Good : The Oracle Business Analytics page (ranked #9, yes there are 3 B2B pages in the top 10!) Its Business Intelligence page has 1,600 likes, focusing on big data analytics for companies. By having a set day and time for the questions, users know when to expect them. Likes : 31,427. Likes : 211,121.

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

AUGUST 19, 2021

Their main martech priorities include marketing analytics and performance attribution (50%), content marketing (41%), and audience/marketing data and data enhancement (37%). “As

Marketing Budget 295

Marketing Budget Budget Programs Gartner CMO 295

KoMarketing Associates

NOVEMBER 2, 2017

Here are some examples of how B2B products can be captured by customers: SaaS: Your software being used during a company presentation, meeting, or workday, and how it is solving challenges for your customers. Encourage customers to share photos of your products in use in their office, warehouse, or workplace, no matter what it is.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

MAY 3, 2022

Find this metric in Google Analytics. . View traffic source in Google Analytics under Acquisition > All Traffic > Source/Medium. . Track time on page in Google Analytics under Behavior > Site Content > All Pages > Avg. This can be tracked in sales or lead generation software, such as HubSpot. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223