KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics?

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Martech

APRIL 23, 2024

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. The predictive analytics solutions market has grown steadily over the past 10 years. Classification models.

Analytics 98

Analytics Marketing AI Lead Ranking Forecasting 98

Optinmonster

MAY 16, 2023

Marketing in today’s world is dependent on data. And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. At a more advanced level, it’s what you use to gather insights about customer’ behavior in order to make better marketing decisions.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Accounting Software. Email Marketing Software.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. Hence the introduction of Google Tag Manager.

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. However, there are some on the market that may cost a small fee, as well.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Performance analytics. Team collaboration.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Webbiquity

NOVEMBER 22, 2022

It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear. Have the tools in your marketing technology matrix kept up? Email Marketing Software. Ad Intelligence.

Marketing Management 148

Marketing Management Software Marketing Analytics Tools Business 148

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. GTM motions can fail for a variety of reasons. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. What Goes Into an Effective GTM Strategy?

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Martech

APRIL 27, 2022

Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. Marketing teams need higher standards for what is considered an insight. AI is now deployed in analytics tools to surface insights faster than you can read them. Processing.Please wait.

Analytics 99

Analytics Software Paid Search Agency Marketing Analytics Tools 99

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 105

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 105

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Zoominfo

JUNE 14, 2022

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. Image: Google Analytics.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? When Do You Need a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Goodish Agency

SEPTEMBER 25, 2020

Digital Clipboard is a software company providing onboarding service for professional financial advisors. . The client updated their software functionality and look. Integrating website and in-app analytics. We conducted in-depth market and competitor research and provided guidelines for the website design. Challenges.

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Studies 52

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Parse.ly

MARCH 10, 2020

As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics? To help bring some clarity, we’re going to give you the rundown on how to get the WordPress analytics you need for your business to thrive.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

ClearVoice

MAY 6, 2019

A good marketer knows that content marketing is imperative to the success of their overall marketing efforts, but convincing a company’s leadership of that importance can be difficult. Analytics systems, such as Google Analytics, are so easy to set up that there are few reasons for a company not to do so.

Marketing Analytics Tools 75

Marketing Analytics Tools Analytics Enterprise Management Google 75

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Convert

JANUARY 13, 2021

In this article, we will check out a few free A/B testing software that can start you on your experimentation journey. Before we tackle the points above, let’s look at the power of A/B testing… The Power of A/B Testing Software. Experimentation software easily tracks and measures changes.

Enterprise Management 64

Enterprise Management Budget Programs Work Management Marketing Analytics Tools 64

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Marketing terms. Account Based Marketing ! Customer Relationship Management is the heart of B2B tech marketing. Did we miss any? Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. No marketer wants to add more work to their plate, especially when it comes to tracking customer data. Making the case for marketing technology within your organization. 5 ways to improve on-site search.

Analytics 104

Analytics Tools Marketing Analytics Tools Best Practices 104

Hubspot

JUNE 23, 2021

As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Current decision intelligence software is worth testing but may not be necessary for your team. Another example is inventory management software.

Budget Programs 238

Budget Programs Marketing Automation Services CMS Development Marketing Budget 238

Optinmonster

JULY 24, 2019

Analytics can be a scary word to some people, but it doesn’t have to be! In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site.

Marketing Analytics Tools 46

Marketing Analytics Tools Analytics Google Work Management 46

Visitor Queue

DECEMBER 23, 2021

Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business. While some analytics tools, like Google Analytics, can measure website visitor tracking, many fall short when it comes […].

Software 74

Software Marketing Websites Best Practices Correlation 74

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 310

Social Media Social Marketing Planning Tips 310