Remove Analytics Remove RSS Remove Twitter Remove White Paper
article thumbnail

How to Become an SEO Expert, According to HubSpot’s SEO Team

Hubspot

Getting a job in SEO ideally requires two things: content creation skill and analytical skill. Braden’s story of pivoting from a creative career in content marketing to an analytical one isn’t as rare as you might think. I read a ton of blog posts and eventually got my Google Analytics certification.”.

SEO 101
article thumbnail

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Google analytics also has a metric for loyalty—the numbers of repeat visits over time—that shows whether people are sticking with you. RSS+comments=VIP. Use Twitter for blog PR. Understand the location of your audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Measuring your Social Media Efforts

Ambal's Amusings

Measuring and monitoring traffic is the most common (and overrated) aspect of web analytics. Here a ratio of positive versus negative discussions happening on blogs, Twitter, Facebook and the like would provide a sensible measurement tool. Leads: If you're in the white paper and case studies industry, leads are what you're after.

article thumbnail

No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

article thumbnail

Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. Then, when tracking results via Google Analytics or similar, review not just the last interaction conversions, but how display contributes to conversions from other channels (multi-channel funnel reports). .

Display 100
article thumbnail

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

Measurement and Analytics. Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. It’s my pleasure to present the eBook.

article thumbnail

Marketing Analytics Deep Dive: Bounce Rates and Why They Matter

Adobe Experience Cloud Blog

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’.