Online Marketing Institute

NOVEMBER 8, 2010

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Mass Analytics

JUNE 20, 2023

Marketing Return on Investment (MROI, ROMI, or just ROI) is used to measure the efficiency of a specific media or marketing activity. The post Keep an Eye on ROI: Return on Investment in Marketing Mix Modeling appeared first on MASS Analytics. The objective is to Maximize Contribution while keeping a profitable ROI How do you do that?

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Televerde

NOVEMBER 3, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology (MarTech), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 59

Planning Analytics Enterprise Management Work Management 59

Tomorrow People

OCTOBER 27, 2020

Return on Marketing Investment (ROMI). Social analytics. Web / mobile analytics. Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Conversion Rates by Channel. Email Marketing Performance. Customer Acquisition Cost (CAC). Revenue Growth. Brand Loyalty (repeat visits). Customer Lifetime Value (CLV).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Dig deep into analytics to identify where people are falling off the path to conversion. But the optimization process doesn't stop there.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. How Emotional Analytics can be measured.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Buzz Marketing for Technology

MAY 11, 2017

Guest post by: Romi Mahajan, KKM Group. As such, Digital Transformation is the ultimate expression of IT-Business Harmony and IT-Business Harmony is the starting point of real Digital Transformation. Srini Venugopal, Epicor Software.

Digital Transformation 188

Digital Transformation ROMI Business Barriers 188

DivvyHQ

JANUARY 12, 2021

More here from guest contributor, Romy Catauta. While this may feel like more of a curse than a blessing, the functionality of today's content hub platforms truly deliver in terms of centralized organization, operational efficiency, and performance data.

ROMI 59

ROMI Digital Asset Management Marketing Management Content 59

markempa

AUGUST 8, 2016

They report, “The majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” citing a recent report [download page] from Regalix. What’s your return on your marketing investment (ROMI)? On the sales pipeline? On revenue velocity?

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

SmartBug Media

MAY 2, 2022

Although marketing is not an exact science, the data and analytics gained from accurately tracking marketing —such as paid media campaigns—can greatly help your future marketing efforts become more accurate. Return on Marketing Investment, or ROMI. ROMI is an indication of return on investment in marketing. Let’s discuss.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

Bionic

FEBRUARY 23, 2023

According to IBM’s AI Ladder , “AI requires machine learning; machine learning requires analytics; and analytics requires the right data and information architecture. Your Media Planning AI will only be as smart as its training data. What is Training Data? In other words, there is no AI without IA (information architecture).”

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Create better content assets; make your emails more personalized; design a better site UX. You get the idea.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Marketing Insider Group

JANUARY 29, 2013

If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? Marketing Metrics In A Social Business. Your goal: shoot for any positive number!

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 12, 2019

2) Predictive Analytics: . Trend mapping & text analytics are indispensable elements of analytics. Trend mapping & text analytics are indispensable elements of analytics. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Bionic

AUGUST 11, 2021

Unlike other tools, Bionic media planning software automates the process of estimating your advertising KPIs , including short-term ROAS and long-term ROMI. This sets up your analytics team with a powerful media analytics database. Monitoring Programmatic Advertising Performance.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Been part of numerous B2B marketing analytics journeys across various organizations, I have been witnessing how data and analytics have become the core of modern B2B marketing execution. The joys of “marketing influence on the pipeline” keep the world of data analytics exciting!

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Tools such as Google Analytics, HootSuite, TweetReach, Klout & SEMRush are some of the most popular tools that can be used to measure Social KPIs. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

MARCH 12, 2020

The modern-day cloud-based architectures allow the use of agile analytics platforms. Predictive sales analytics offers a clear pathway to increased sales efficiency & revenues. Alongside a number of theories of the customer, behavior can be examined & the effectiveness of the recent marketing campaigns can be kept intact.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Content Marketing Institute

APRIL 23, 2018

Once you master the basics and your program grows more sophisticated , you can expand your focus to incorporate additional data points – and more advanced analytics techniques – into your measurement efforts. And, as your analytics capabilities grow more sophisticated, you can build it to include additional data points.

Lead Ranking 109

Lead Ranking Lead Scoring Enterprise Management Template 109

ViewPoint

AUGUST 21, 2013

People just did not understand how analytical and smart catalogers were (and continue to be). Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. Progress is monitored so that leads do not stagnate in the pipeline.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

DemandBase

OCTOBER 10, 2018

How much budget could that potentially free-up for some account-based advertising or analytics to support your overall marketing goals? Here are a few sample categories where they saw improved results: initial contract value, customer lifetime value, upsell / cross-sell revenue, close rates, and ROMI (return on marketing investment).

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Allocadia

MAY 3, 2019

I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.” – Neenu Sharma, VP Marketing Operations & Analytics, GE Digital. She was able to unify disconnected data to create multiple views of ROI and measure marketing’s impact on the business.

Lead Ranking 45

Lead Ranking Lead Scoring ROMI Budget Programs 45

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to Dun & Bradstreet , 90% of the B2B brands and agencies believe that the use of data & analytics has revolutionized the way they have been conventionally handling marketing & advertising.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Valasys

OCTOBER 8, 2019

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. Choosing the right email marketing tools for your business can set the tone for returns on your campaign.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

SEPTEMBER 26, 2019

Analytical tools such as Google Analytics, YouTube Analytics & Brand Lift can help the marketers measure the successes of their YouTube promotional contents across the different stages of buyers’ cycle.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Hubspot

JANUARY 24, 2014

But in the digital age, in which data and analytics are increasingly becoming the de facto language of marketing (and sales) organizations, art has started to take a backseat to science. With Excel, you can combine data from different sources and get information that analytics software alone can''t give you. analytics'

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Valasys

AUGUST 12, 2019

Some are taking the help of website personalization, others are using lead account matching or predictive analytics. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Customer Experience Matrix

JANUARY 25, 2007

Aberdeen found “companies that adopt closed loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not”. Of course, the devil is in the details.

Ideal Customer Profiles 120

Ideal Customer Profiles ROMI Paper Barriers 120

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. .

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58