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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Televerde

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology (MarTech), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

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6 Metrics That Will Get You an Edge and Your CEO Clarity

markempa

For example, I read this chart in via MarketingCharts about the State of B2B marketing metrics. They report, “The majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” citing a recent report [download page] from Regalix.

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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

The modern-day cloud-based architectures allow the use of agile analytics platforms. Alongside a number of theories of the customer, behavior can be examined & the effectiveness of the recent marketing campaigns can be kept intact. Predictive sales analytics offers a clear pathway to increased sales efficiency & revenues.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How B2B Brands can benefit from Programmatic Marketing. According to a report by Loyalty360.org

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How to Define & Measure Social Media KPIs Part V

Valasys

Analytical tools such as Google Analytics, YouTube Analytics & Brand Lift can help the marketers measure the successes of their YouTube promotional contents across the different stages of buyers’ cycle.