Bionic

FEBRUARY 23, 2023

According to IBM’s AI Ladder , “AI requires machine learning; machine learning requires analytics; and analytics requires the right data and information architecture. Your Media Planning AI will only be as smart as its training data. What is Training Data? In other words, there is no AI without IA (information architecture).”

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Bionic

AUGUST 11, 2021

Simply enter your target CPM and Bionic will automatically estimate your total impressions and break it down into a day-by-day plan. Unlike other tools, Bionic media planning software automates the process of estimating your advertising KPIs , including short-term ROAS and long-term ROMI.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Valasys

SEPTEMBER 4, 2019

The importance of social media as effective referral channels for lead generation & nurturing have been undervalued by the marketers for a long while, particularly due to the fact that the conventional analytical method has neglected to align social media metrics with the Key Performance Indicators (KPIs) of the businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 16, 2019

When running paid campaigns on LinkedIn, the marketers need to measure metrics such as Pay per Click (PPC), Cost per Click (CPC) & Cost per Million (CPM). The optimization of content strategies on LinkedIn also includes reviewing analytics. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 13, 2019

Integration of the data management platforms & quantification of ROI from ad expenditure : According to research by Dun & Bradstreet, 90% of the B2B brands & agencies believe that the use of data & analytics is changing the way they have been conventionally handling advertising & marketing.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40