Your website sucks
DECEMBER 17, 2013
Their sites were responsive before the responsive website was a thing. Me? I am writing this post while I am procrastinating from updating and modernizing my consulting site, Gerris digital , which currently suffers from quite a few of the following—here we go: Your site is a decade old. I was on a sales call with a DC-area architecture firm looking for some website love. That sucks.
Useful Google Analytics: Goals and Attribution Models
JUNE 2, 2014
Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Instead of getting lost in an endless cascade of analytics, it’s best to determine what you’d like to measure and set appropriate goals. All rights reserved.
How to Optimize Your Business Website for the Mobile Era
DECEMBER 17, 2013
It’s a sure bet at least some of your readers are browsing your website or email newsletter on their mobile devices: Nine in ten American adults now own smartphones and a third of American adults own a tablet computer such as an iPad, up from 18 percent a year ago, according to Princeton Survey Research Associates International. Hone in on your priorities. All rights reserved.
How Cookies & Website Tracking Tags Can Help Grow Your Biz
DECEMBER 9, 2014
Have you ever looked at a product online, or visited a particular website and then later saw ads for that same product or website elsewhere online, almost as if it was following you? pixel or a tag is a form of code that’s added to your website. The pixel is a 1×1 transparent image pixel invisible to visitors that fires when a particular “event” occurs on a website or application. cookie or a web cookie is a small piece of information that a website sends to your browser and stores it there for a certain length of time. What is a pixel?
Why Host a Blog on Your Corporate Website?
JANUARY 4, 2011
› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Building Depth to Your Website Many websites struggle with the amount of content they have. Who would really want to link to a corporate website?
Finding The Right Calls-To-Action For Your B2B Website
DECEMBER 23, 2010
MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information. Exclusive videos & newsletters. b2bmarketing
Everything You Need to Know About User-Generated Content
FEBRUARY 4, 2016
Spin it into tweets, Facebook updates, Pinterest boards, images for your newsletter or more. Creating content for your email newsletter. Creating images for your blog and website. With permission, the reviews people leave for your products, services or content could be included as the text component of a social media update. But ask permission first. Who doesn’t?
Why SEO is just the start for digital marketing
APRIL 11, 2016
With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? So let’s talk about how your website can help turn the attention your SEO is earning you into clients. Your website isn’t a peer-reviewed academic journal. Congratulations. You’ve won!
Are You Making These 5 Common Content Marketing Mistakes?
FEBRUARY 3, 2014
Many of us struggle to have enough content to share on our social networks, in our emails and in our newsletters. Then there are those of us who blog 6 times or more a week and have content pouring out of every corner of our website, social networks and emails. Don’t Know Your Audience. Trying too Hard to Sell, Sell, Sell. Wait, what? You want us to stop selling?
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Here we go: Website. Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Make sure the release includes links to your website and other appropriate content. More about content syndication strategy can be found here on the NuSpark Marketing website. Now what? How do you promote it? Video.
Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips
SEPTEMBER 16, 2015
Posting on groups can drive traffic to your profile and website. Plus, the stats also show that people who follow brands on Twitter are 47 percent more likely to visit their website, and they’re 72 percent more likely to buy from brands they follow. ” 3) Check out the current trending topics on Pinterest Analytics. That’s right, by creating a pin relating to a trending topic, you can almost double the amount of people who visit your website from it. Finding time to maintain your social media presence can be difficult, but expanding it? Not to worry.
Top 5 Affordable Tools to Make Infographics in a Snap
JANUARY 13, 2015
If you pay $6 per month, you will receive Google Analytics integration, the ability to upload custom themes and password protection on any infographics created. No matter which website you try, keep in mind that a good infographic serves the same purpose as a blog post, photo or newsletter. What makes infographics so popular? We’ve put together a list of the top five: 1.
5 Ways to Get More People to Read Your Emails
MAY 28, 2015
Newsletters. Keep your crew in the know with newsletters. If you need a little help coming up with topics to include, check out this list of newsletter ideas. To do so, you should set up an email sign up form on your website. This website will spot errors like misspellings and punctuation mistakes. Link tracking tool: URL Builder for Google Analytics.
4 Advanced Tips to Optimizing Your LinkedIn Company Page
APRIL 15, 2015
Plus, Showcase Pages have their own analytics, so you’ll be able to track visitor interest. Remember to add a LinkedIn icon to your business website to drive traffic to and from each site. 4. Gain more social media knowledge – Subscribe to our weekly email newsletter. © 2015, VerticalResponse Blog. Create Showcase Pages. What’s the advantage?
7 Tools to Get Free Publicity for Your Business
JANUARY 26, 2015
Of course, who has time to sift through websites looking for publicity options? Usually that means you’ll be quoted in the story with a link back to your website. Email newsletter publishers scroll through these articles looking for fresh content to mail out and could include your article in their next newsletter. That’s okay. Help A Reporter Out (HARO).
Marketing Automation, Set It and Forget It
JULY 26, 2012
What you probably don’t do is automatically trigger your selective content to send out when a customer is on your website, when a prospect has downloaded your sales whitepaper , or when the system has identified a customer within their annual buying period. ” Identify Customer Intent – Some marketing automation solutions can integrate with analytics tools so you can see exactly what content they care about. Segment customers by title, location, sales history, advertising referral source, website content browsed, or any other data point that is important to you.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Paid search and SEO work in different ways to get visitors to your website. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Get more paid search and SEO tips by subscribing to our VR Buzz weekly newsletter. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Paid search can yield almost immediate results, but can be expensive. Keyword Research/Expansion. Leverage Compelling Copy.
8 Must-Dos for Pinning to Your Business Pinterest Account
FEBRUARY 4, 2015
According to Pinterest, th ree months after Allrecipes.com added the Pin It button, people added more than 50,000 recipes from their website, leading to 139 million impressions! 2. Make sure you link your pins back to your website or blog to drive visits from Pinterest to your business. Pinterest analytics can tell you. Cool right? business. Here’s an example she used: 8.
3 Free Content Curation Tools That’ll Enhance Your Social Posts
FEBRUARY 11, 2015
You can also view your analytics reports in real-time. Are you hoping to drive more visitors to your website? Get more helpful content tips by subscribing to our weekly email newsletter , or checking our more content on our blog here. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Social media is an important part of your small business marketing plan. Thankfully, there are free and low cost tools out there designed for busy small businesses like you. Swayy.
15 Hygiene Tips to Keep Your Email List Clean as a Whistle
MAY 29, 2015
Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! Tip No. 8: One of the simplest ways to collect email addresses is with a sign up form on your website or blog. A healthy email list is vital to any business. Grow your list.
Introducing The VerticalResponse Integrations Marketplace
FEBRUARY 25, 2015
Kickbox introduces the innovative Sendex score and verification analytics to determine the quality of your email addresses. Picreel Want visitors to stay on your website longer? Picreel detects exit behavior and triggers an appropriate popup in the form of a newsletter, update, offer, free download, or other options to help grab that lead, and convert traffic into sales.
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
29+ Killer Resources to Learn Copywriting
MARCH 24, 2014
The Promise and Permission of Hyperlinks. It’s about learning to think analytically and creatively at the same time. 21. 20 Websites With Carefully Crafted and Convincing Copy. This blog from DesignShack shares fabulous links to brilliant small business websites. Fantastic copywriting is the real key to success. As far as I know, you won’t succeed. Copyblogger.
7 Advanced Email Tools to Pump up the Volume on Your Marketing
MARCH 3, 2015
Popup Domination Once you have an email sign up form set up on your website, how do you get your visitors to take notice? A pop-up form! They also offer analytics, testing, and provide a variety other cool features. COLOURlovers Photocopa Add a little oomph to your email or website design by creating a color palette based on any image. Colourlovers is a free service. List size.
The Best Ways To Promote New Products on Instagram
JUNE 10, 2015
You can also get analytics for total number of likes, most-liked images, average number of likes/comments per image, and follower growth charts. Embed your Instagram photos and videos in your website or blog. Sign up for the VerticalResponse weekly VR Buzz newsletter. Image quality and design. First and foremost, your product image needs to be high quality. Image content.
I’m a Marketer – Why Should I Care About Sales?
SEPTEMBER 3, 2015
You’re inviting customers to seek out your company’s services and to willingly place themselves into your lead generation funnel via your website, content and social media platforms as they connect with sources of information and trusted advice generated by your team. Sales: “The leads from marketing are weak!”. Marketing: “Sales can’t close on the great leads we give them!”. What It Is.
8 DIY Tools to Grow Your Email List Fast
MAY 5, 2015
Encourage visitors to provide their email address when they stop by your website. Just log into your account, create the form and we’ll host it on a landing page for you, plus you can place it on your website and on your social networks. With PopUp Domination you can create a tasteful message that appears on your website and asks users to sign up for your newsletter or claim a special offer in exchange for their email address. Give website visitors an incentive to sign up for your email list with Justuno. We’re talking warp speed here.
Inbound Marketing vs. Content Marketing – What’s the Difference?
FEBRUARY 24, 2014
As consumers began to unlock the wonders of electronic messages, and navigated websites pre-search engines, some of the very sharpest marketing minds (including Gary Vaynerchuk ) realized that this internet thing was going to be huge. Content to attract visitors to your website, convert them to leads, and educate them on their purchase decisions. Caution. Inbound Marketing.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Analytics. Many CRM systems have a module for marketing.
4 Effective Ways to Increase Email Subscribers [GUIDE]
APRIL 9, 2015
You know those boxes that appear after you’ve surfed a website for a few a seconds? You don’t need a website designer to do this, and you don’t need to know a single line of code either. Your membership includes analytics, so you can see how well your overlays are doing too. You want the overlay to complement the look of your website. In 2012, 3.3
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Recommended reports to evaluate: Keyword referral reports from web analytics: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how." Internal search query reports offer similar data once the visitor is on the website looking for information. Newsletter problems? Before jumping on that bandwagon, consider two points.
20 Marketing Automation Terms Marketers Should Know
DECEMBER 13, 2011
Cross-Channel Analytics. Cross-channel analytics track the behavior of your prospects across multiple channels, such as your website, in social media, and on your blog. 5. Permission-Based Marketing. This type of marketing asks for permission from its audience and seeks to be educational. To grab your free copy of the complete glossary, download it here.
The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
APRIL 7, 2015
If you don’t use a sign up form on your website, blog and social channels, you’re missing out on one of the most valuable and efficient ways to grow your list of contacts. When someone visits your company website, blog or one of your social media pages and chooses to sign up for your email list, they’re actively agreeing to receive your content. If you want to get a bit more advanced, you can use something called progressive profiling which enables you to capture little bits of information about website visitors each time they come to your website.
4 Steps to B2B SEO Accountability
DECEMBER 23, 2010
Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Even in 2010, new client prospects say, "We optimized the website for search when we built it.
Consumer Brand Manufacturing Spotlight: Holiday Homestretch Email
DECEMBER 3, 2014
Indeed, we at Fathom use one internally to determine newsletter and email lead-nurturing messages for our own audiences. With analytics, determine which campaigns are worth keeping and organize an email calendar for a broad view of all campaigns in one place. Ask for (holiday) permission. highly recommend creating one. Mark the calendar. Set benchmarks. Temper expectations.
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. It’s particularly useful in its approach to copyright and permissions. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources.