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| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 Finding The Right Calls-To-Action For Your B2B Website
MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier. Let’s walk through an example of using web analytics data to identify important topics, helping to create valuable assets in exchange for your prospects’ contact information. Exclusive videos & newsletters. b2bmarketing
| | DELICIOUS B2BMARKETING
JANUARY 4, 2011 Why Host a Blog on Your Corporate Website?
› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Building Depth to Your Website Many websites struggle with the amount of content they have. Who would really want to link to a corporate website?
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| | PUZZLE MARKETER
JULY 26, 2012 Marketing Automation, Set It and Forget It
What you probably don’t do is automatically trigger your selective content to send out when a customer is on your website, when a prospect has downloaded your sales whitepaper , or when the system has identified a customer within their annual buying period. ” Identify Customer Intent – Some marketing automation solutions can integrate with analytics tools so you can see exactly what content they care about. Segment customers by title, location, sales history, advertising referral source, website content browsed, or any other data point that is important to you.
| | NUSPARK
DECEMBER 9, 2012 18 Ways to Promote Your White Paper for Lead Generation
Here we go: Website. Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Make sure the release includes links to your website and other appropriate content. More about content syndication strategy can be found here on the NuSpark Marketing website. Now what? How do you promote it? Video.
| | MODERN B2B MARKETING
NOVEMBER 15, 2012 Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Analytics. Many CRM systems have a module for marketing.
| | HUBSPOT
DECEMBER 13, 2011 20 Marketing Automation Terms Marketers Should Know
Cross-Channel Analytics. Cross-channel analytics track the behavior of your prospects across multiple channels, such as your website, in social media, and on your blog. Permission-Based Marketing. This type of marketing asks for permission from its audience and seeks to be educational. To grab your free copy of the complete glossary, download it here.
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DELICIOUS B2BMARKETING 4 Steps to B2B SEO Accountability
| THURSDAY, DECEMBER 23, 2010
Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics
tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Those tasked to manage the SEO requirements of the corporate website
are, after all, judged by their ability to secure prominent rankings for keyword phrases deemed to be important. Even in 2010, new client prospects say, "We optimized the website
for search when we built it. Not so. MORE >>
DELICIOUS B2BMARKETING 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
| MONDAY, APRIL 4, 2011
Recommended reports to evaluate: Keyword referral reports from web analytics
: start at the bottom of the report and work your way up and filter the report using keywords like "what" or "how." Internal search query reports offer similar data once the visitor is on the website
looking for information. Newsletter
problems? Legal Notices, Licensing, Reprints & Permissions
DELICIOUS B2BMARKETING 4 Content Strategies for B2B Corporate Blogging
| MONDAY, APRIL 4, 2011
Dianna Huffs post on improving website
strategies is a collection of tips and resources from fellow bloggers and a great resource for her readers. Contact Derek Edmond Articles by Derek Edmond View print-friendly version Send article to a colleague Contact SEW Editors Share Newsletter
signup Biography Derek Edmond Derek Edmond is a Managing Partner and directs search engine marketing and social media strategies for KoMarketing Associates, a B2B internet marketing agency specializing in SEO, PPC, and PPC strategy. Newsletter
problems? Are you a Search Engine Watch Member? MORE >>
B2B MARKETING ZONE POSTS Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
| TUESDAY, AUGUST 3, 2010
Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website
by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Ways to Make A Better Analytics
Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics
are the new black. It’s particularly useful in its approach to copyright and permissions
. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources. MORE >>
MARKETING GENIUS BLOG Lead Management Features
| WEDNESDAY, JULY 1, 2009
In my last post I described the different elements of Lead Management : (1) getting more website
traffic, (2) improving conversion, (3) lead nurturing and (4) sales collaboration. Step 1: Getting more visitors to your website
. With these activities you should see a clear increase in website
visitors. The next challenge is to earn the right to have a conversation with the website
visitors. Use testing and web analytics
to find out what works best for you. Web Analytics
. These are some relevant areas I’ll be looking at: Email newsletters
. MORE >>
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