accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Webbiquity

OCTOBER 11, 2022

Although your business strategy should always be market driven, it’s also critical to keep an eye on your competitors. Track and Analyze Your Metrics. After launching a new product, service, or marketing campaign and evaluating its performance, track the results to determine what to do more of, less of, or differently.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Your campaigns should be tracked every step of the way — not only for your benefit, but your audiences'. Google Analytics. HubSpot Marketing Hub. Price : Starts at $40/mo. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. From eye-catching subject lines to the power of dynamic content, email marketing is equal parts what you say and how you say it. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Let’s find out!

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Marketing Insider Group

JUNE 8, 2021

Defining success includes the goals you want to accomplish and how you’ll track them. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. social media, email newsletters, third-party sites, etc.). social media, email newsletters, third-party sites, etc.).

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). Your analytics can give insight into which pages you can (and should) improve.

Analytics 101

Analytics Co-Registration Content Click Rate 101

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring? Want to dive deeper?

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Litmus

JULY 30, 2021

Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Interested in more email analytics insights? But if you have a short-and-to-the-point email, you may want to keep an eye on those skims, too.). Sounds like something read rates can help you keep track of.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Marketing Insider Group

MAY 16, 2023

Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. So, it makes sense for us to create content mass by, you guessed it, publishing more text! Medium or Substack account (without paywall).

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Optinmonster

MARCH 21, 2024

The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. The Google ads tag is crucial for tracking website visitors and adding them to your remarketing audience lists. You can do this with either, the Google tag or Google Tag Manager setups.

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Martech

NOVEMBER 21, 2023

Identify key performance indicators for all of your activities and track them meticulously. Leverage analytics where you can — and where you can’t, ask whether that’s something you should be doing if you don’t or can’t measure it. To identify sacred cows, scrutinize your marketing activities with a critical eye.

Allocation 108

Allocation Resources Work Management Marketing Management 108

SmartBug Media

APRIL 26, 2023

For customers who have signed up for your newsletter but never made a purchase: "Memorial Day Sale: Our way of saying 'thank you' for being a part of our community" For customers who have made a purchase in the past month: "Welcome to the family! This is where your analytics tool comes in handy. Enjoy 25% off this Memorial Day weekend."

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. In Google Analytics, for instance, it’s labeled as “ecommerce conversion rate,” which has become the standard term for this measurement. Recommended Reading: MonsterInsights Review: Is This Analytics Plugin Worth It?

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

Optinmonster

DECEMBER 30, 2023

It guides users on what to do next, whether it’s subscribing to a newsletter or checking out a product. Measuring Effectiveness Analytics are Key Use tools like Google Analytics to understand how users interact with your ‘Above the Fold’ content. Remember, these visuals should be optimized for fast loading.

Examples 89

Examples Content Trigger Marketing Eye-Tracking 89

SalesGrape

NOVEMBER 3, 2023

Analyze competitor presence on different platforms as well as customer behavior patterns related to your industry niche using analytics tools such as Google Analytics or Sprout Social. Similarly, posts with eye-catching visuals tend to perform better across all platforms. Subscribe to our weekly newsletter.

Lead Generation 52

Lead Generation Social Media Generation Media 52

Convince & Convert

AUGUST 29, 2017

Define, track, and beat your competitors on social media using the tools laid out below. After you’ve identified the different competitive sets (one for direct competitors, one for audience competitors) that you want to track, it’s time to set a baseline. from Simply Measured Social Analytics. Then, set a goal.

Eye-Tracking 160

Eye-Tracking Social Media Demographics Analytics 160

Martech

JANUARY 9, 2024

Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns. Either way, know what you want to achieve before diving in. Brand ambassadors. Affiliate marketing.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

Analysis 94

Analysis Marketing AI Examples SWOT 94

SmartBrief - Marketing

SEPTEMBER 25, 2023

We can track and attribute success or failure to every click and every pixel. We have dashboards that measure customer responses in real time, and we have Google Analytics. Let’s not even get started on what Hubspot, Tablea and Domo can do for your reporting and tracking. All of that is great.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.

Multi-Touch Attribution 109

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 109

SmartBrief - Marketing

JUNE 7, 2023

Say you’re writing a newsletter. When the newsletter goes live, you dive into the data and figure out which pages are being opened and which pieces are getting read to the end. On a broader level, you’re seeing if your newsletter is actually working as a marketing tool and increasing sales for your business.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

Sprout Social

NOVEMBER 23, 2022

For now, here are a few quick wins to score right now: Check your branding: Your profile picture and cover image should be high quality, eye-catching and up-to-date. Sharing an internal newsletter with share-ready content. We even have a built-in newsletter tool to help you share new content with your teams as it’s curated.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Optinmonster

NOVEMBER 30, 2021

That could be anything from: Signing up for a newsletter. And what if you want a tool to help you calculate and track this without having to pull out a calculator? There are tools out on the market that will not only help you calculate your website conversion rate but track it too. Use a Google Analytics WordPress Plugin.

Conversion Rate 81

Conversion Rate Conversion Marketing Websites Marketing Analytics Tools 81

Parse.ly

JULY 7, 2022

analytics platform. . What to look for in a content analytics tool. Power critical content decisions with real-time analytics. If you want an article to perform better, monitor in real time which promotional strategies are getting eyes on your articles and which aren’t. What to look for in a content analytics tool.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Then track the open and click-through rates to see which emails generate ROI.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Make sure you use your chosen keywords to get more eyes on your posts.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Sprout Social

NOVEMBER 2, 2023

Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data. What’s the trick?

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Scoop.it

SEPTEMBER 21, 2023

Then, we will review key content metrics you should track through your website, email, and social media. I will cover several important metrics you should track if you want your curation strategy to succeed. All this extra awareness means more eyes on your website, which translates to more pageviews.

Curation 81

Curation Click Rate Content Open Rate 81

GreenRope

NOVEMBER 15, 2015

What Are Key Analytics to Track in Marketing. Unfortunately, marketing is a complex field, and there’s not just one type of analytics to track. If you’re sending out newsletters regularly, you need to keep track of total email opens, total clicks, and other such elements. Email Marketing.

Analytics 40

Analytics Paid Search Agency Eye-Tracking Click Rate 40

GreenRope

NOVEMBER 15, 2015

What Are Key Analytics to Track in Marketing. Unfortunately, marketing is a complex field, and there’s not just one type of analytics to track. If you’re sending out newsletters regularly, you need to keep track of total email opens, total clicks, and other such elements. Email Marketing.

Analytics 40

Analytics Paid Search Agency Eye-Tracking Click Rate 40

GreenRope

NOVEMBER 15, 2015

What Are Key Analytics to Track in Marketing. Unfortunately, marketing is a complex field, and there’s not just one type of analytics to track. If you’re sending out newsletters regularly, you need to keep track of total email opens, total clicks, and other such elements. Email Marketing.

Analytics 40

Analytics Paid Search Agency Eye-Tracking Click Rate 40

GreenRope

NOVEMBER 15, 2015

What Are Key Analytics to Track in Marketing. Unfortunately, marketing is a complex field, and there’s not just one type of analytics to track. If you’re sending out newsletters regularly, you need to keep track of total email opens, total clicks, and other such elements. Email Marketing.

Analytics 40

Analytics Paid Search Agency Eye-Tracking Click Rate 40

GreenRope

NOVEMBER 15, 2015

What Are Key Analytics to Track in Marketing. Unfortunately, marketing is a complex field, and there’s not just one type of analytics to track. If you’re sending out newsletters regularly, you need to keep track of total email opens, total clicks, and other such elements. Email Marketing.

Analytics 40

Analytics Paid Search Agency Eye-Tracking Click Rate 40

GreenRope

NOVEMBER 15, 2015

What Are Key Analytics to Track in Marketing. Unfortunately, marketing is a complex field, and there’s not just one type of analytics to track. If you’re sending out newsletters regularly, you need to keep track of total email opens, total clicks, and other such elements. Email Marketing.

Analytics 40

Analytics Paid Search Agency Eye-Tracking Click Rate 40