Optinmonster

APRIL 13, 2021

Do you want to engage your audience and build relationships with them through newsletters? Email newsletters are a great way to get customers to revisit your site by updating them on new content, sales, and product launches. However, to make your newsletters a success, you’ll need the help of plugins and tools.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Biznology

OCTOBER 17, 2018

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. What about your regularly scheduled newsletter? But only if you’re reading it regularly. The Basics. Like this post?

Analytics 141

Analytics Correlation Aggregators Open Rate 141

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Low open rate, click-through-rate, or engagement rate (which makes you wonder… is it worth the trouble?). Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Marketing Insider Group

OCTOBER 16, 2023

Performance analytics. Traffic analytics. Whether you’re sending out monthly newsletters or special promotions, Constant Contact helps organize and manage your campaigns effortlessly. With Constant Contact, we get insights into open rates, click-through rates, and more. Team collaboration.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Get the daily newsletter digital marketers rely on. Start with the basics.

Analytics 103

Analytics Work Management Marketing Management Click Rate 103

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Budget Programs 103

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 103

Marketing Insider Group

JULY 2, 2015

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? An email newsletter gives old content a new purpose and resurfaces it to your audience.

Distribution 100

Distribution Newsletter Click Rate Open Rate 100

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Parse.ly

NOVEMBER 15, 2018

Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information. Excerpt from the Quartz Obsession newsletter on Mezcal.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

MARCH 27, 2024

Try asking about what topics they want to hear about in your newsletter or what features they want next for your product. Especially for newsletters where the primary goal may just be to read the content. Reading environment breakdown in Litmus Email Analytics On a deeper level, you can see which email clients your audience uses.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Not at all. The difference is time.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Litmus

MAY 24, 2022

Rethinking analytics. Newsletters. Rethinking analytics. Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate. Newsletters. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. AI for personalization. Privacy-proofing.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

FMG Suite

JANUARY 12, 2022

Our partner, Twenty Over Ten, recently posted a great blog on the importance of newsletters for financial marketing professionals. So we thought we would jump into the conversation and provide you with ten tips to take your newsletter marketing to the next level. Create a dedicated newsletter landing page.

Newsletter 52

Newsletter Tips Landing Pages Conversion Rate 52

Optinmonster

SEPTEMBER 20, 2021

Are you trying to create a newsletter popup, but you’re not sure where to get started? We’ll teach you exactly how to create a newsletter popup that boosts conversions and grows your subscriber list. But before we dive into the tutorial, let’s get clear on why you might want a newsletter popup in the first place.

Newsletter 64

Newsletter Rules Template User-Generated Content 64

SendX

DECEMBER 7, 2020

And you do that by increasing your Open Rates (engagements). It's a game of percentages; the more people who open your email, the higher your chance of converting sales. FINDING YOUR PROBLEM: Open rate analytical data provides information regarding the performance of your email strategies.

Email Marketing 217

Email Marketing Work Management Marketing Management Open Rate 217

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And in case you don’t know, emails are effective in improving open rates. Both Campaign Monitor and Mailchimp say Thursday for higher open rates.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Track views using Google Analytics 4 (GA4). What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Marketing Insider Group

MAY 30, 2023

Automate Newsletters One of the many benefits of using AI for small business marketing is its ability to automate newsletter creation. By sourcing content from different online sources and selecting the most relevant articles to include in your newsletter, AI can save you a lot of time and effort. There’s an AI tool for that.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

SendX

DECEMBER 2, 2020

This plan is great if you are just starting out or running a newsletter and you are building your audience as you go, as it provides basic things to get you started - email builder, analytics and welcome automation journey. Marketing automation: Automated welcome journey to keep your subscribers engaged when they join your list.

Pricing 195

Pricing Price Campaigns Marketing Automation Services 195

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Add an opening summary.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Litmus

AUGUST 2, 2021

Newsletters. How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. By time or number of newsletters sent? A newsletter can show more of that brand spirit. Don’t worry.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Optinmonster

JUNE 4, 2021

From GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate , making it the most popular day to send emails. Weekends were the least popular days to send emails, and they also had the lowest open rates. HubSpot’s peak time for email opens was 11 am.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

JULY 2, 2021

One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. In other words, identifying real opens. Here’s how you can create a reliable opens audience using Litmus to prepare for the coming changes.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

SendX

MARCH 18, 2021

It could be a low visitor-to-subscriber conversion rate, low open rates, low CTR, high unsubscribe rates , and more. Alternatively, check your analytics tool, see where you get the most email subscribers, and show your surveys only on these pages. The subscribers whose open rates are higher than the average.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Customer Satisfaction 221

Marketing Insider Group

MARCH 18, 2020

From the MailChimp dashboard, you can see a quick overview of all your campaigns and monitor important metrics, such as open rate and subscribe rate. My favorite part of Mailchimp is the ability to send automated RSS newsletters like the one we send out to our 10,000+ subscribers nearly every day!

Marketing Management 363

Marketing Management Tools Planning RSS 363

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

RebelMouse

JANUARY 5, 2024

Imagine group A receives a promotional newsletter titled Essential Natural Products for Women, and group B receives a variation titled Must-Have Natural Products for Women in 2024. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Hubspot

MAY 18, 2021

Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. What day/time are your open rates higher? Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants. Find out what emails perform best. They're not.

Research 101

Research Buyer Personas Open Rate Click Rate 101

SendX

SEPTEMBER 22, 2020

It is extremely action-oriented - we are used to having to do something with email and we project the behavior within our personal or working emails on advertising newsletters. eCommerce email marketing is a big love of analytics - it is so easy to get data on who opened an email and which buttons they clicked.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

SmartBug Media

APRIL 18, 2023

But that's not all—we'll also be looking at the analytics and benchmarks you should be tracking to measure the performance of your drip campaigns. For example, a drip campaign might be triggered by a subscriber signing up for your newsletter, abandoning a shopping cart, or making a purchase.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

SendX

APRIL 26, 2021

Do I need to send newsletters? Some audiences love newsletters, while others want to be contacted only on a ‘need-to-know’ basis, such as events or upcoming promotions. If you’re interested in sending a newsletter, experiment with what timing and formatting work best for your audience.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Contently

JANUARY 24, 2020

The most impactful KPIs aren’t just magically measured by Google Analytics. Newsletter sign-ups and Engagement: Since newsletters are the most consistent way to build an owned audience , growing that list is key. But also track your open rate, click rate, and overall percentage of engaged subscribers.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Contently

JULY 22, 2021

These stories went out in Marriott Bonvoy Traveler’s April 2020 newsletter—just after the editorial team went on furlough, reaching nearly 12 million people. The newsletter averaged a healthy open rate of 15 percent. This one got a 28 percent open rate. “The newsletter did gangbusters.

Storytelling 92

Storytelling Open Rate Newsletter Content 92