SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal. Lastly, benchmark your open/read and click-thru rate data against available industry information.

Newsletter 106

Newsletter Practices Analytics Optimization 106

SendX

AUGUST 20, 2020

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. Use numbered lists Subject lines with numbers can increase open rates.

Analytics 195

Analytics Conversion Tips Click Rate 195

Navigate the Channel

AUGUST 1, 2023

However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Understanding the Importance of Email Analytics Email analytics offer valuable data and statistics that can provide a wealth of insights into the performance of your email marketing campaigns.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. The end result?

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Subject Lines With Emojis.

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Biznology

OCTOBER 17, 2018

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. The post What Digital Marketers Can Learn From Their Analytics Data appeared first on Biznology. The Basics.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Martech

APRIL 15, 2022

Before you dive into your weekly or monthly marketing report, here’s what to consider as you become a better champion of reporting and analytics. This is especially important if you are doing deep-dive analytics or predictions on the information. Read next: How to choose a marketing analytics platform.

Analytics 101

Analytics Work Management Marketing Management Click Rate 101

Biznology

JANUARY 17, 2019

We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. Not at all. The difference is time.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Salesforce Marketing Cloud

APRIL 21, 2022

Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. .

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. The users can track their open rates, clicks, unsubscribes, etc.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

ANNUITAS

JULY 21, 2015

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer?

Analytics 100

Analytics Marketing Automation Services Open Rate Demand Generation 100

Marketing Insider Group

OCTOBER 16, 2023

Performance analytics. Traffic analytics. With Constant Contact, we get insights into open rates, click-through rates, and more. Google Analytics Image Source: Google Analytics At MIG, we use Google Analytics every day to monitor our clients’ progress. Team collaboration. Content analyzer.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Litmus

JUNE 8, 2021

Is the open rate dead? Because we don’t yet know exactly how Apple will treat tracking pixels, we can’t say for sure how much of an impact Mail Privacy Protection will have on open rates. Many marketers have already considered the open rate a vanity metric, but we disagree. What about Litmus Email Analytics?

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Anyword

MARCH 14, 2024

By leveraging your historical data alongside cutting-edge analytics, you can compare your new content against content that you previously published from your social, ad and email accounts that you connected with Anyword. open rates, click-through rates). What’s Benchmarking?

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

SendX

DECEMBER 7, 2020

And you do that by increasing your Open Rates (engagements). It's a game of percentages; the more people who open your email, the higher your chance of converting sales. FINDING YOUR PROBLEM: Open rate analytical data provides information regarding the performance of your email strategies.

Email Marketing 219

Email Marketing Work Management Marketing Management Open Rate 219

Optinmonster

JANUARY 29, 2024

Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress. Track views using Google Analytics 4 (GA4). What Are Content Marketing Metrics?

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Martech

APRIL 23, 2024

It helps enterprise retailers like IKEA and Chico’s make customers’ shipping and delivery experiences transparent by tracking data from 350 carriers and using AI-powered analytics to estimate delivery times and anticipate delays. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used.

Enterprise Management 90

Enterprise Management Purchase Work Management Marketing Management 90

Litmus

FEBRUARY 3, 2022

If you look at Gmail use from a pure numbers standpoint, prefetching appears to have the power to muddy quite a few open rates. Ultimately, Sparkpost’s analysis estimates that the Gmail prefetch could mean open rates are inflated by up to two percentage points. Go beyond opens and clicks with Litmus Email Analytics.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Litmus

MARCH 27, 2024

Engagement times Keeping track of engagement times can help you get insights on how your subscribers interact with your email after they open and before they click. Reading environment breakdown in Litmus Email Analytics On a deeper level, you can see which email clients your audience uses. Need help getting started?

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

SendX

DECEMBER 2, 2020

This plan is great if you are just starting out or running a newsletter and you are building your audience as you go, as it provides basic things to get you started - email builder, analytics and welcome automation journey. Marketing automation: Automated welcome journey to keep your subscribers engaged when they join your list.

Pricing 195

Pricing Price Campaigns Marketing Automation Services 195

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Litmus

MAY 24, 2022

Rethinking analytics. Rethinking analytics. Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate. With email’s critical role in the overarching success of business, it’s helpful for email marketers to stay up to speed with industry developments and changes. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Navigate the Channel

JANUARY 12, 2024

But the success of email marketing campaigns depends on various factors, with open rates and conversions being paramount. Let’s look at how AI-driven email marketing can substantially boost open rates and conversions, ensuring that your messages reach the right people and inspire action.

Open Rate 65

Open Rate Marketing AI Email Marketing Conversion 65

Litmus

JULY 2, 2021

One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. In other words, identifying real opens. Here’s how you can create a reliable opens audience using Litmus to prepare for the coming changes.

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Litmus

AUGUST 3, 2021

No need to crunch the numbers—we’ve got you covered with the automated Apple Audience Report in Litmus Email Analytics. Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 88

Email Marketing Planning Open Rate Click Rate 88

Scoop.it

AUGUST 22, 2019

Top marketers leverage both their creative writing skills and their data analytics to inform every step of their content strategy. By crafting a great story and also analyzing data around open rates, click-through-rates, and behavior analytics, they can create campaigns that convert.

Top of Funnel 52

Top of Funnel Marketing Analytics Tools Analytics Optimization 52