Biznology

OCTOBER 6, 2017

You are ready to start implementing all those techniques you discovered from those social media gurus. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You may need a social media marketing consultant to help you, but there are some workarounds. DIY Option : Okay.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

DECEMBER 4, 2019

Branded content is driving a lot of page views at the Beeb, as the Brits lovingly refer to it, and the reason is because of all the work that the media company puts into their creation, working with ad partners, their marketing teams and editors. The second piece is from Chris Penn , who does excellent marketing research. of some product?

Social Media 156

Social Media Dwell Media B2B 156

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. You’ve got this.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. ” Like this post?

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy. The post Biznology’s top-10 marketing, SEO, and social media articles of all time! Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

APRIL 18, 2014

.” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most leads. Do your own analytics! Frequency of social media posts and email newsletters.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan?

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Biznology

FEBRUARY 10, 2016

Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ).

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

NOVEMBER 10, 2011

Most of you know that I serve as Chief Strategist for Converseon , who offers social media listening services, among many other consulting and activation services. Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). If so, you have come to the right place.

Analytics 80

Analytics Vendors Social Media Paper 80

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

SEPTEMBER 16, 2013

Because DataSift is the poster child of the stratification of the social media listening market. If you still think that social media listening is all about Radian6, it’s time to look again. Five years ago, social media listening was all about crisis management–and Radian6. It’s been changing ever since.

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Biznology

OCTOBER 22, 2012

Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. Because, if your social media efforts are effective, people are going to come to your brand’s website. Photo credit: Paul Jacobson.

Social Media 80

Social Media Social Marketing Marketing Analytics Tools Media 80

Biznology

MARCH 17, 2014

Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Why did you get into social media? Decide for yourself.

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

Biznology

AUGUST 29, 2012

Monday, I talked about the Convey API , a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. To me, the bigger opportunity for accurate sentiment analysis is how it can be used for entirely new applications that go way beyond social media monitoring. And for good reason.

Social Media 80

Social Media Social Marketing Media Marketing Management 80

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

APRIL 6, 2018

Maybe some of your blog posts could be livened up and attract new readers if you add some video snippets to share in social media. Video analytics. 77% of companies use some kind of analytics to measure video effectiveness. Obviously, the larger your video budget, the more you care about using analytics.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager?

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

OCTOBER 1, 2018

For example, it can take care of email marketing, social media management, and analytics. Big Data Analytics. This can include unstructured content like scanned documents and social media content or structured content like word processing documents and databases.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

MARCH 15, 2012

When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.

Social Media 80

Social Media Media Wikipedia Small Business Marketing 80

Biznology

AUGUST 27, 2012

Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. The question is, how accurate do you need sentiment analysis to be? But are you willing to pay for it? A few years ago, it was a silly question.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

JUNE 18, 2012

To see results using social media, you don’t need a social media strategy. To prove it, let’s take an example, taken from a Rutgers University Mini-MBA on Social Media Marketing. Rutgers is one of the first universities in the country to offer an MBA in Social Media Marketing. You need a business strategy.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

JUNE 30, 2016

The way to identify these people is by employing analytics. Usually you are selling to just a subset of the population exposed to your content marketing.

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

JUNE 23, 2021

Better audience analytics. Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

JANUARY 7, 2013

In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. Web analytics are important tools, but they do not necessarily tell us why. At the end of the day, I think it is about balance.

Social Media 80

Social Media Research Social Marketing Media 80

Biznology

JUNE 28, 2012

The other day, I posted about choosing the right social media listening tool for the right job. Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. It’s not much different from what I observed in the late ’90s with Web Analytics.

Social Media 80

Social Media Tools Media API 80

Biznology

FEBRUARY 7, 2018

Use analytical tools like Google Analytics. Social media marketing can be used as an important tool of personalized marketing. Some of the ways are listed below: Data analysis: First of all the data accumulated from the previous marketing plan should be analyzed thoroughly to identify the problem areas.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

NOVEMBER 16, 2020

Modern call centers include call recordings, call transcripts, and AI-driven call analytics features, such as sentiment analysis. In the noisy social media ecosystem, it may be difficult for you to monitor customer conversation. Your email support and live chat, for example, are a treasure trove of customer information.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

APRIL 20, 2017

Social Media Participation. Customer behavior also informs what kind of content you should be posting on social media. First, you need to know which social media platforms your customers use most. Use social media to ask questions and take polls. One of the best ways to get this data is Google Analytics.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

SEPTEMBER 4, 2018

Did they come from Google, social media, an email, and ad, or a link from another site? We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics. Demographics : Who is the visitor? These characteristics include age, gender, income level, and lots more.

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

JANUARY 21, 2021

IBM Distinguished Engineer, Content marketing, SEO, site search, text analytics, machine learning, AI. Media, Digital, Journalism, Political Risk, Asia, China, Offshoring, Organization, Change Management, Startups, Tech Media, Fintech. Mike Moran. David Schlesinger. Former Chairman, Thomson Reuters China.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

JULY 13, 2017

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Hashtags are among the more popular channels to track the effectiveness of offline campaigns. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

APRIL 11, 2019

Finance, analytics, big data, strategy—use the terms hiring managers are looking for. Clean up your social media. Join as a student member, and volunteer to help with a committee. Use all 120 characters available for your LinkedIn headline, and pack it with keywords about your skills. Write your LinkedIn bio with your goal in mind.

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

MARCH 9, 2017

Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. Thanks to all our sponsors! Like this post?

Case Study 120

Case Study Case Studies Digital Transformation Studies 120