Scoop.it

APRIL 6, 2021

As the chart above shows, the vast majority of marketers focus on factors that leverage conversions, improve the distribution of quality content, and benefit the measurement of content marketing – all of which can be better leveraged by choosing great content that was created elsewhere for reappropriation. Image: Backlinko ).

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Hubspot

APRIL 12, 2019

After you finish drafting your blog post, HubSpot’s blogging platform features an SEO recommendations checklist and a topic cluster tool that helps you optimize your blog posts for search engines. Wix is one of the most versatile blogging platforms on the market. Squarespace. G2 Rating : 4.4/5.0 768 Reviews). G2 Rating : 4.3/5.0

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Biznology

JUNE 23, 2015

Though I do wish I was a fly on the wall of that particular meeting in which executives from Twitter and Google finally agreed to work together, they have come to enough of an agreement that Google now has direct access to what’s going on on Twitter ever nanosecond of every nanoday, both in content and momentum.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. On average, normal bounce rates can range from the high 50s to high 70s, however most marketers are striving to be below 50. This is where marketing analytics comes in. See example below.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Webbiquity

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Every blogger wants more traffic. How to get it?

Traffic 100

Traffic RSS Social Media Social Networks 100

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Social Media Analytics is also essential when it comes to developing an effective social media strategy. Cross-channel bulk publishing and content optimization will usually be premium features.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

NuSpark Consulting

SEPTEMBER 9, 2012

. • Account Manager experience. Optimization technology. • According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . If budget allows, display should be part of an integrated marketing plan. Attribution and view-through metrics. Ad units and rich media. Retargeting.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 362

Budget Programs Content Marketing Planning Tools 362

Hubspot

JANUARY 13, 2014

Analytics, my friends. Google Analytics is another option for non-HubSpot users. Could your blog subscriber emails use some optimization to drive more traffic to your blog? This information is also accessible via the HubSpot Sources report or Google Analytics. Is it optimized for lead gen?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. Why they matter.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Biznology

NOVEMBER 5, 2013

Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Content Standard

OCTOBER 2, 2020

By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns? But if your business gets less than a dollar back for every dollar invested in marketing? What is good ROI for marketing?

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

Hubspot

JANUARY 3, 2011

To help make your blogging software decision easier, we've highlighted 11 essential features that a business blogging software tool should offer in terms of blogging functionality, analytics functionality, and support/expertise. Enables Subscriptions Via RSS and Email: Your blogging platform shouldn't limit subscriptions to RSS.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

OCTOBER 4, 2012

To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating! To perform this analysis, we used a tool called Marketing Grader.

Lead Ranking 28

Lead Ranking Lead Scoring Top of Funnel Marketing Automation Services 28

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. The RSS feed is: [link]. People joke about marketing ninjas and developer ninjas. Today it’s getting more integrated into the marketing and sales and product. We haven’t had a whole lot of time to optimize it. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. The RSS feed is: [link]. People joke about marketing ninjas and developer ninjas. Today it’s getting more integrated into the marketing and sales and product. We haven’t had a whole lot of time to optimize it. Listen Now.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Hubspot

OCTOBER 24, 2012

Or maybe you manage a marketing team, and SEO has always been one of those things you wish you had time for but decided to outsource instead. Help to distinguish your website and marketing from web spam by building relationships online in social media with prospects and customers. 2) They Over-Optimize.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Optinmonster

AUGUST 20, 2023

However, finding the right tools to streamline your email marketing efforts can be a challenging task. In this article, we’ve hand-picked the top WordPress email plugins (both free and paid) for anyone looking to enhance their email marketing strategy. OptinMonster OptinMonster is hands down the #1 email marketing plugin for WordPress.

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms?

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Online Marketing Institute

NOVEMBER 8, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Optinmonster

AUGUST 2, 2021

That’s why, in today’s post, we’re going to share 13 of the best customer acquisition tools on the market. OptinMonster is the best lead generation software on the market and your best bet for attracting new customers to your business. Powerful analytics dashboard. Let’s dive straight into the list.

Acquisitions 83

Acquisitions Tools Top of Funnel Work Management 83

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

NuSpark Consulting

JANUARY 3, 2015

I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Single Grain

NOVEMBER 18, 2022

AWeber is an affordable, reliable email marketing solution that helps businesses stay in touch with their customers and prospects. Overall, AWeber is a great choice for small businesses and entrepreneurs (particularly beginners) who want an easy-to-use, affordable email marketing software. Get My Free Marketing Plan .

Marketing Automation Services 52

Marketing Automation Services Autoresponders Landing Pages eCommerce 52

Biznology

JUNE 14, 2016

Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior. An explicit no.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

accelerate agency

AUGUST 10, 2021

There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. . As we’ll cover in this article, there are SaaS tools for project management, sales, email marketing, media marketing, digital marketing , customer support…and on and on. . SaaS Email Marketing Tools.

Marketing Automation Services 52

Marketing Automation Services Work Management Enterprise Management Tools 52

Webbiquity

MARCH 23, 2017

A premium account provides analytics and wider exposure. ” — Online Marketing Institute. Showcase reviews: Online Marketing Institute. Google Review Count: 377. ” SlideShare is a venue, primarily for B2B marketers and influencers, to share presentations, PDF documents, and infographics. 2 ) Paper.li.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

NuSpark Consulting

MAY 19, 2012

According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

seo.co

OCTOBER 29, 2021

With the size of the market , there is plenty of competition, but you can still sell SEO , but doing so means you need to prove your value to clients. There’s only one reliable way to increase customer retention in a digital marketing agency , and that’s by proving your value. Fortunately, there are ways around these pitfalls.

Work Management 96

Work Management Marketing Management SEO Service 96

Convince & Convert

MAY 10, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. You do not understand how digital marketing works. Yes, marketers are lazy. Listen Now. Pinterest 101.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

accelerate agency

FEBRUARY 16, 2023

There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. There are SaaS tools for project management, sales, email marketing, media marketing, digital marketing , customer support…and on and on. Platform-wide sales automation that’s easy to set up.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52