article thumbnail

How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

Lock-In 59
article thumbnail

Salesforce Deepens AI Integration, Targets Employee Productivity for Initial GTM Enhancements

ANNUITAS

Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components. There is a limit, however.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce Marketing Cloud

This webinar shows you how Salesforce’s AI Cloud integrates AI, data, analytics and automation to provide trusted, open, real-time generative AI that is enterprise ready. Data masking replaces sensitive data with anonymized data to protect private information and comply with privacy requirements. Why is this important?

article thumbnail

How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52
article thumbnail

My New Co-worker Is a … Robot?

Salesforce Marketing Cloud

These robots roaming the floors at some Salesforce offices do not take random photos of people or have access to personal information. “The The goal is to provide a more safe and secure work environment and do so as efficiently as possible,” said Robert Mirakaj, senior director, physical security operations for Salesforce.

article thumbnail

7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

Marketers are so close to entering a golden age of data analytics and optimization. An era in which marketing and e-commerce teams are in lock-step alignment. Are we there yet? An era in which they can extend the value of data across their entire ecosystem. An era with stronger customer engagement across email and mobile.

article thumbnail

The future of data management platforms in the era of CDPs

Martech

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?” That was back in 2008.