ANNUITAS

OCTOBER 5, 2023

Salesforce recently made some big announcements about its AI Cloud and how it was going to augment the capabilities of each of its other clouds, especially its Sales, Marketing, Service and Commerce clouds. But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components. There is a limit, however.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

QuanticMind

JULY 7, 2023

To help marketers unpack this season’s opportunities, we’ve pulled together the latest research on consumer behavior, and combined it with expert insights from Jared Rosenbloom, Basis’ Group VP of Integrated Client Solutions. The element of supply-and-demand is as real as Santa is to your 3-year-old, so buy earlier to lock in space.

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Vision6

JULY 5, 2020

If after reading our headline you decide to find your information from a textbook-style article on the 4 Ps of marketing *gag* we wish you luck! But if you’re interested in learning tried and true methods for a content marketing strategy that actually works, this one’s for you! The same goes for staff turnover in your marketing team.

Content Marketing 90

Content Marketing Planning Allocation Marketing Analytics Tools 90

chiefmartech

JUNE 20, 2016

I’d also claim that it’s the largest marketing technology acqusition ever. If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” But it’s not entirely dissimilar either, in spirit or tactic.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Convert

JULY 26, 2023

This was our answer to two major industry shifts: The Google Optimize sunset Now, Google Optimize offered a low barrier to entry for many testers but also encouraged a lot of random, one-off efforts. In 2023, we launched a plethora of new features, and boy, did they make a splash! In other words, they stopped testing.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Even the priorities of the parent company have also changed.

Optimization 52

Optimization Paid Content Google Enterprise Management 52