KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Keyword Theme Visibility.

Analytics 243

Analytics CTR Google Reachforce 243

Webbiquity

MARCH 15, 2022

Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website. Awareness: The buyer learns about your brand for the first time.

Marketing & Strategy 257

Marketing & Strategy Top of Funnel B2B Landing Pages 257

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Keyword Theme Visibility.

Analytics 201

Analytics CTR Google Reachforce 201

Zoominfo

MARCH 21, 2024

Use data and analytics to understand which accounts are most likely to convert. Using ZoomInfo Intent , you can dive into data insights to understand who is spiking in unusual research behavior and target those accounts with display and social ads.

Top of Funnel 130

Top of Funnel Account Based Marketing ABM Tactics 130

Anyword

OCTOBER 5, 2023

Planning & Research The process of idea generation plays a vital role in marketing planning and content creation. By leveraging AI-powered analytics, you can uncover patterns and trends that will most effectively drive marketing results. Website and Landing pages Landing pages often go hand-in-hand with paid ad campaigns.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). Landing pages should be speedy, easy to navigate, and mobile-friendly.

Paid Content 170

Paid Content Advertisements Advertising Paid Search Agency 170

Hinge Marketing

NOVEMBER 30, 2017

This video talks about some common pitfalls, what to avoid, and how to set yourself up for success when it comes to creating a really effective landing page. Today, we’re gonna talk about how to create a really effective landing page. Landing page pitfalls. Video Transcription. “Hey!

Landing Pages 48

Landing Pages Video Marketing Marketing Websites Service 48

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 85

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 85

KoMarketing Associates

APRIL 9, 2019

Plenty of research backs this up. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. research your competitors’ keywords and ads. Audience and keyword research ppc lead generation tools. Landing Page and Website Optimization Tools.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Vidyard

OCTOBER 15, 2015

Your landing pages probably aren’t perfect. It’s near impossible for them to be perfect – at least the first time around – even if you’ve been following along since the beginning of the “Designing Fly Landing Pages” blog post series. The landing page should be optimized for conversion over time.

Landing Pages 50

Landing Pages Design Marketing Analytics Tools Video Marketing 50

Webbiquity

JANUARY 11, 2022

Business customers also typically put a great deal of research and consideration into the purchases they make. Their purchases generally aren’t impulse buys; they are carefully researched and discussed by buying teams. Accessibility of key details like these can also encourage visitors to continue researching a business.

Design 271

Design Paid Search Agency Companies B2B 271

Moz

MARCH 23, 2021

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool?

Analytics 75

Analytics SEO Marketing Websites CTR 75

SmartBug Media

JUNE 12, 2023

Quality of Ads and Landing Pages Google assesses your ads and landing pages and assigns a quality score based on their usefulness and relevance. A well-designed and optimized landing page is essential for converting paid search traffic into leads or customers.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. Click here. Email Marketing Software.

Budget Programs 334

Budget Programs Marketing Management Software Webinar Metrics 334

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche.

Social Media 107

Social Media Advertisements Advertising Tools 107

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Marketing Insider Group

NOVEMBER 9, 2020

Keyword Research and SEO Audits. Once we have a baseline for keyword ranking, it’s time to conduct keyword research. Keyword Research Is Audience Discovery. Our Keyword Research Is Ongoing. The keyword research we provide our clients is detailed and ongoing. Next, we leverage keyword research. Goal tracking.

Marketing Budget 281

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 281

Unbounce

AUGUST 6, 2021

But too many times, marketers fall into the trap of creating landing pages with only their own goals in mind. Building a landing page that converts like crazy shouldn’t be left up to chance—it’s the result of using detailed information about your audience to create a persuasive combination of copy and imagery.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” This includes logos, landing page variations, and notification bars. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Statistics on the success of ABM in SaaS According to research by SiriusDecisions, 92% of B2B marketers believe that ABM is extremely or essential to their overall marketing efforts.

Account Based Marketing 105

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 105

Hinge Marketing

JANUARY 1, 2015

If you’re like many professional services firm executives and marketers, you’ve faced the following troubling scenario: You’ve created a terrific piece of content, such as a guide, white paper, or research report, and made it available for download on a web landing page. Ready to learn more?

Landing Pages 48

Landing Pages Conversion CMO Paper 48

Digilant

APRIL 6, 2021

When creating an effective marketing strategy for your brand, data analytics must be at the core of your digital marketing efforts. Utilizing data analytics to drive digital marketing, guide your business goals, marketing strategy, product development and engage and retain customers. Data Analytics and Your Brand.

Paid Content 52

Paid Content Analytics Marketing Strategy Marketing & Strategy 52

Optinmonster

JUNE 11, 2024

Landing Pages and Promo Codes: Test landing pages for smooth customer experience and mobile responsiveness. It has a drag-and-drop builder that makes it ridiculously easy to build a stunning contest landing page or giveaway widget in no time. You can even show them directly on each product page.

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

Brandpoint

OCTOBER 2, 2019

Liz Koenig is the Social Strategist for IBM Research. ” Working with complicated subjects can be difficult for many B2B marketers, whether you’re in tech, healthcare or financial services, and Liz’s responses address these challenges, shedding some light on how she has succeeded at IBM Research.

Research 107

Research Ad Building Storytelling Content 107

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. For example, an insight from the above data point might show that there were 15K clicks to the landing page after copy changes were made to the ad. It reflects an occurrence.

Paid Content 138

Paid Content Enterprise Management Work Management B2B Marketing 138

Martech

JUNE 12, 2024

Recognize customers on your website through your CDP or automation software and send them to a customer-first version of your home page or other landing page with a custom chatbot opening question. Watch for patterns in page path analysis. Are there certain products or services they need?

Lead Scoring 89

Lead Scoring Lead Ranking Paid Search Agency Work Management 89

Unbounce

NOVEMBER 14, 2021

Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo. One popular lead generation method is using a lead capture landing page.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

B2B Digital Marketer

MARCH 28, 2024

How to set up a robust analytics foundation for your campaigns. 03:09 – 05:09) Sharon emphasizes the critical role of analytics in laying the groundwork for effective B2B advertising strategies. (05:09 Your UVP should be the cornerstone of all your ad creatives and landing pages.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Top Rank Marketing

APRIL 18, 2024

Research shows that 22% of people who listen to podcasts listen to over 22 hours of programming per week! Content planning Treat your podcast as you would any content marketing endeavor — with plenty of research and your audience firmly in mind. Do your research Approach your podcast like a blog’s editorial calendar.

B2B 110

B2B Demand Generation Agencies RSS B2B Thought Leadership 110

FunnelEnvy

FEBRUARY 5, 2024

SaaS SEO and PPC Best Practices in 2024 On-page SEO and PPC can increase website traffic, but each has different strengths. Use PPC data for SEO targeting, optimize both channels’ landing pages, and leverage PPC boosts for new content. Utilize data and analytics: Track performance with tools like Google Analytics.

Paid Content 62

Paid Content PPC Traffic SEO 62

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. Want to see how it works?

Best Practices 101

Best Practices Landing Pages Template Work Management 101

ClearVoice

SEPTEMBER 16, 2019

You can research keywords simply by typing the keyword “wedding cakes” in a keyword tool, organize the results by monthly search volume and discover the keywords that you should be using in your content. See how we compare the top five best FREE keyword research tools and highlight the pros and cons of each one from an #SEO perspective.

Keywords 75

Keywords Research Tools Cost Per Click 75

Only B2B

DECEMBER 24, 2020

Don’t Ever Forget To Do An Extensive Market Research . Market Research. Always keep in mind – Smart decisions are the result of in-depth knowledge and research. Hence, go for google analytics and search engines, and find out what type of searches is appearing for the product. Captivate Through A Creative Landing Page .

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Landing Page Strategy Some trends never go out of style, as is the case with a solid landing page strategy.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. One of the most interesting takeaways from our research with Delmondo is around the best time(s) to post to stories.

Research 111

Research Verticals Cost Per Click Ad Frequency 111