Webbiquity

MAY 9, 2023

Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? If one of your aims is to increase brand awareness, you need to track specific KPIs like followers, impressions, traffic, share of voice, and reach. Or all of them? How do you know your tactics are working?

Social Media 313

Social Media Social Marketing Planning Tips 313

Marketing Insider Group

MARCH 11, 2024

It’s time to embrace the chaos and create video content that leaves a lasting impression. Whether it’s boosting brand awareness, engaging your audience, or driving sales, each video you create should have a clear goal in mind. Drive sales? Analyze and Adapt: Use analytics to track the performance of your videos.

Fulfillment 232

Fulfillment Video Marketing Content CTR 232

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Attribution modeling. Revenue funnel analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. unique users in the UK. jxrdanhames m.A.A.d

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Image credit: George Morina from Pexels.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Attribution modeling. Revenue funnel analysis.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Hubspot

MARCH 3, 2020

With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type.

Social Media 101

Social Media Budget Programs Analytics Work Management 101

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Tools Paid Search Agency Paid Social Agency 110

Customer Experience Matrix

OCTOBER 17, 2014

But the main announcements felt fairly slight: a new “analytics cloud” that is primarily about visualization and a mobile app builder for the Salesforce1 platform. Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included.

Analytics 120

Analytics Process Salesforce.com Allocation 120

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. CPM (Cost Per Thousand Impressions): Payment is made for every 1,000 times an ad is viewed. Set Clear Objectives and KPIs.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Vision Edge Marketing

MARCH 14, 2023

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Considering these factors, where do they plan to invest to sustain growth? Recommended Action Steps.

Contingency Planning 197

Contingency Planning Business Work Management Planning 197

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. each year: it provides an easier and more functional way to access content analytics. The largest differences in how organizations use Google Analytics (GA) and Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Crimson Marketing

APRIL 21, 2015

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before. To succeed your sales teams need to know what your buyers are hearing and saying— and then tailor your sales interactions to match.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Webbiquity

MARCH 15, 2022

Converting those visitors into potential customers and putting them on the path to a sale is essential in order to see a return on that investment. If you haven’t mapped out how your customers move from awareness of your brand to a sale, it will much harder to move them through the purchase funnel. CRO requires the right strategy.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

ScanmarQED

JANUARY 10, 2024

How is ToM awareness impacting sales? This is where MTA is a strong solution for brands with a large ecommerce sales channel. They are relying on in-platform information on performance and/or using simple click attribution via web analytics platforms like Google Analytics (GA) and Adobe.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Marketing Insider Group

MAY 10, 2023

A competent agency has marketing experience, strategic plans, research and analytics tools, a robust team, and an impressive portfolio. Tools for Research and Analytics To use a sports analogy, it’s not just scoring points that gets wins. A reputable agency uses its own strategies to market itself.

Marketing Agencies 2 261

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 261

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. Analytics are a key component in any successful video marketing strategy. To this end, video analytics are essential. So you’ve created some videos. That’s all terrific. But how do you know whether it’s, you know, working?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

NuSpark Consulting

FEBRUARY 3, 2023

Monitoring Sales Monitoring sales is the simplest and the most obvious way to measure how effective out-of-home advertising is. Simply look at sales figures before and after running the ad. If sales increase, the ad is likely working, and vice versa.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

ClickZ

FEBRUARY 22, 2023

For example, you may want to know the number of impressions your ad received, the number of clicks it generated, or the conversion rate of those who saw your ad. This is even truer for more nascent platforms like TikTok which are still figuring out how to best track and attribute impressions, clicks, and conversions of their ads.

eCommerce 129

eCommerce Branding Brand Identity Marketing Analytics Tools 129

Marketing Insider Group

JANUARY 21, 2022

Without a plan behind each post, how can you expect your content to cut through all the noise and make a meaningful impression on your audience? You can access these insights through the native analytics features on each of your social media platforms. Social media analytics tools can help with this. Maintain Consistency.

Social Media 316

Social Media Organization Media B2B 316

illumin

JANUARY 4, 2024

Black Friday weekend saw record sales in 2023. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%. Sales growth returned to pre-pandemic levels for Black Friday 2023, with discounts drawing in shoppers and persuading them to loosen their purse strings. And those plans were kept.

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

Mass Analytics

JUNE 20, 2023

We want to model their volume sales (quantity of the product that was sold) as opposed to value sales (their total value in dollars.) This will help us compute the incremental contribution, but because sales are expressed in terms of volume, the incremental contribution will also be expressed in terms of volume.

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

NuSpark Consulting

MAY 25, 2013

It you’re monitoring Google analytics, you’re measuring goals. Remember this significant difference: Pay-per-click and online display is ADVERTISING, and the goal of advertising is to generate leads, sales, and revenue, and that means CONVERSIONS. Google analytics measures website activity, with the goal to track visitor behavior.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Analytics Conversion 100

Marketing Insider Group

NOVEMBER 10, 2021

Talk about impressive performance. And when the “event” is an abandoned digital cart, you can use it to finally close the sale. If you know a certain set of customers tend to buy at a certain time of day or week, or you want to promote a limited-time sale in your online store, SMS can help. Analyze Your Marketing Effectiveness.

SMS 342

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 342

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. The majority (72 percent) saw higher Marketing ROI (ROMI) with ABM and most (66 percent) experienced improvement in sales and marketing alignment.

Account Based Marketing 198

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 198

Optinmonster

JANUARY 29, 2024

Step 3: Work Out the Dollar Amount for What You Got in Return If your content is working well, it’ll generate leads that turn into sales. Other times, that process takes longer and the relationship between content and sales isn’t as direct. Sales Enablement : Supporting the sales process with relevant content.

Paid Content 103

Paid Content ROI Content Marketing Marketing Analytics Tools 103

Vidyard

SEPTEMBER 9, 2015

but most of the time you’re probably buying based on analytics. You’re essentially using analytics collected on your family’s eating habits to improve your grocery shopping for optimal success, keeping your family fed and happy, money effectively managed, and no products wasted. What can video analytics do for your marketing?

Analytics 98

Analytics Top of Funnel Video Marketing Customer Satisfaction 98

Navigate the Channel

OCTOBER 4, 2023

You likely have a website and are exposed to at least the basic analytics. Beyond that, you probably have the ability to dive deeper if you want and have access to advice or interpretation of the analytics. Activity Activity is what you’re doing to generate impressions, traffic, and conversions. If you globally have a 2.5%

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Contently

JANUARY 26, 2023

The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.” Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Martech

JUNE 15, 2023

With better segmentation comes fewer wasted impressions and ad dollars. Eliminating wasted impressions in DOOH advertising primarily involves improving the precision of your audience targeting,” said Beeyond Media’s cofounder and CEO Alejandro Donzis. “By This continual refinement can help improve targeting precision over time.

Paid Search Agency 116

Paid Search Agency Optimization Ads Mobile Advertising 116

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. In that case, your report would have email marketing analytics that signal an engaged audience, like subscriber lifetime value and revenue per subscriber. What is an email reporting template?

Template 100

Template Budget Programs Click Rate Lead Scoring 100

ClearVoice

MAY 10, 2024

Aligning your content strategies across support, sales, and marketing creates a seamless journey for your customers. Accelerate Growth with Sales Enablement Content Content does more than just inform; it persuades, engages, and closes deals. 95% of B2B buying decisions are directly influenced by content.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Content is the primary way that consumers have that crucial first impression with your brand.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

ClearVoice

MARCH 14, 2024

Marketers often report an impressive average of 14.1 Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Some of the top email analytics tools include the following: HubSpot. Google Analytics.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98